6 personal brand tips gauranteed to make you more $$$
DESCRIPTION
In this eye-opening 1 hour webinar, Certified Professional Coach and Personal Brand Strategist Renee Stuart will share 6 Personal Branding Tips Guaranteed to Make You More $$$ by putting YOU (and your salespeople) right where your customers are. These 6 personal brand-building tips will turn your usual ho-hum into an extraordinary money-making machine. You will learn how to effectively harness all you have to offer to boost your bottom line and will leave with easy-to-implement strategies that will help you to stop spinning your wheels and start selling more cars! Whether you own your own dealership or work for someone else, this invaluable session can take your career and business to the next level.TRANSCRIPT
August 21, 2014
Copyright 2014 DealerOn, Inc.
www.DealerOn.com
§ Digital Dealer Website Excellence Award Overall Winner
– an unprecedented 6 Years in a Row!
§ 2012 & 2013 DrivingSales Top-Rated Website Provider
§ Google Adwords Certified Partner
§ More Dataium Monthly ASI Winners than
all others combined
§ DealerOn’s website customers have a
documented lead increase of 200%
If you’re not a DealerOn customer and would like to double your leads, send an email to [email protected].
Renee Stuart Certified Professional Coach Certified Personal Brand Strategist Reputation Revenue
503.310.9263
www.facebook.com/ReputationRevenue
www.twitter.com/SayMyName2
TODAY’S PRESENTER
Copyright 2014 DealerOn, Inc.
• If you have ques>ons during the presenta>on, please submit them using the “Ques>ons” feature
• Ques>ons will be answered at the end of the webinar
• A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar as an On-‐Demand Webinar
SEND IN YOUR QUESTIONS
Copyright 2014 DealerOn, Inc.
After today’s presentation, be the first one to answer a simple question
and you could be winning this prize! Stay tuned!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
Three (3) of you lucky webinar attendees will win a 360 Personal Brand discovery session with Renee Stuart (value $297)
Copyright 2014 DealerOn, Inc.
AFTER THE SHOW
After the webinar, please fill out our survey for a chance to win a Google prize!
August 21, 2014
Copyright 2014 DealerOn, Inc.
Ø Define Personal Branding
Ø Position Yourself For Long Lasting Success
Ø Monetize Your Reputation
Ø Question & Answer Session
TODAY’S OBJECTIVES
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What is Personal Branding?
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Frequently asked
Ø It is what others will feel & remember about YOU.
Ø It is how you are recognized by the people in your community/market place.
Ø It is YOUR unique promise of value.
Ø It is what is TRUE, GENUINE & REAL about YOU.
Copyright 2014 DealerOn, Inc.
Tweet now > @Saymyname 2
Car People, YOU are the platform! #DealerOnWebby
Copyright 2014 DealerOn, Inc.
• Words
• Interests
• Causes
• Connections
• Overall Tone
Building Materials Required
Verbal communication coexists alongside non-verbal communication, which can affect people's perceptions and exchanges in subtle but significant ways. 7% Word – 38% Tone – 55% Body Language
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
How authentic is your platform?
Are you showing up consistently?
Have you humanized your brand?
POLL QUESTION
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Copyright 2014 DealerOn, Inc.
Tweet now > @Saymyname 2
Leave a mark that will differentiate YOU in your market! #DealerOnWebby
Copyright 2014 DealerOn, Inc.
• Be Intentional
• Talk to Your Audience
• Show Your Personality
• Include Your Personal
Values
• Ask for Feedback
We ALL Have A Branding Iron
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
92% of consumers report that earned media – such as word of mouth and recommendations from friends & family are the leading influence on their purchase behavior ~ Nielson Report
Copyright 2014 DealerOn, Inc.
Can your audience relate to what you are saying?
Are all of your actions/behaviors honoring you?
Are YOU soliciting feedback?
POLL QUESTION
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
Tweet now > @Saymyname 2
A persons name is to that person the sweetest and most important sound in any language! #DealerOnWebby
Copyright 2014 DealerOn, Inc.
• Dude
• Bro
• Gentleman
• Friend
• Honey
• Ma’am
• Miss
• Lovely Lady
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• Use your full name
• Avoid using nicknames, unless
it is your identifier
• High risk using OEM as your
brand identifier
• Complete the name field in
your profile with your name
ONLY
When Building Your Personal Brand
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
www.facebook.com/CoachReneeStuart
Copyright 2014 DealerOn, Inc.
www.facebook.com/ReputationRevenue
Copyright 2014 DealerOn, Inc.
Does your personal profile include your contact information?
Does your personal network know who you are, what you do & where you work?
Are you engaging with the fans on your dealerships social sites?
Copyright 2014 DealerOn, Inc.
Tweet now > @Saymyname 2
No one has your face but YOU. It pays to be recognizably unique! #DealerOnWebby
Copyright 2014 DealerOn, Inc.
• No Faceless Avatar
• No Logos
• No Buildings
• Avoid Full Body Shots
• Yes, use Props
• First consider if the
prop is relevant
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
@KevinFrye1 #FryeStrong
POLL QUESTION
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
Tweet now > @Saymyname 2
Car People, use the words you want others to use to describe YOU! #DealerOnWebby
Copyright 2014 DealerOn, Inc.
You say to your customer: I become energized while presenting “_______” product: I have studied the “_______” features, and based on what you have shared with me, I trust you are going to feel the same way too! They describe YOU as: High energy – Educated/Informed – Listens – Trusting - Connected
Copyright 2014 DealerOn, Inc.
#Car People #Leadership #Personal Branding
#Gratitude #Blackhawks #Proud Dad
#Truth #Kick Ass #Thursday Golf
Identify The Personal Brand
Copyright 2014 DealerOn, Inc.
Tweet now > @Saymyname 2
Meet your customers where they are at. Put your evidence manual online #DealerOnWebby
Copyright 2014 DealerOn, Inc.
• What do you want people to
SEE?
• What do you want people to
THINK?
• What do you want people to
SAY?
• What do you want people to
DO?
People Are Googling YOU!
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
Copyright 2014 DealerOn, Inc.
Have you showcased your best professional self?
Does your online evidence connect you to your interests & causes?
Do you have enough equity in your personal brand to sustain an economic downturn?
Ø Position yourself where your customers are
Ø Be clear, consistent & constant
Ø Offer only what is true, genuine & real
Ø It pay$ to be recognizably unique
TAKE AWAYS
Copyright 2014 DealerOn, Inc.
www.DealerOn.com
Be the first one to answer a simple question
and you will win this prize!
PRIZE ALERT
Copyright 2014 DealerOn, Inc.
Three (3) of you lucky webinar attendees will win a 360 Personal Brand discovery session with Renee Stuart (value $297)
A link to the recorded webinar will be emailed to you within 24 hours and will also be posted on www.DealerOn.com/webinar
CONTACT INFORMATION
Copyright 2014 DealerOn, Inc.
Renee Stuart Certified Professional Coach Certified Personal Brand Strategist Reputation Revenue renee@reputa>onrevenue.com 503.310.9263 www.facebook.com/Reputa>onRevenue www.twiRer.com/SayMyName2
Copyright 2014 DealerOn, Inc.
AFTER THE SHOW
After the webinar, please fill out our survey for a chance to win a Google prize!
Paul Caldwell
Partner Moore & Scarry Advertising
CuFng through the AdverJsing Bullsh!t -‐ What REALLY Works
Thursday, August 28, 2014
12pm EST / 9am PST
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Copyright 2014 DealerOn, Inc.