Keys to Building your Online Brand

Liz Jostes & Kristin ZaslavskyCo-Founders of Eli | Rose Social Media, LLC

www.EliRose.com@EliRoseSocial

Facebook.com/EliRoseSocialMedia

Saturday, August 24, 2013

Today’s Line-Up

• Who we are

• Defining who you are

• Your short - and long - spiel

• The same “you”, anywhere they look

• Be descriptive, not boring

• Why you might look like a spammer, even when you aren’t

• Reputation management is the new black

EliRose.com -- @EliRoseSocial

Saturday, August 24, 2013

Who we are

EliRose.com -- @EliRoseSocial

@LizJostesa belle, a bean & a chicago dogB.S. in MarketingConsumer Behavior Research

@KristinZasTaming InsanityB.S. in Finance

Marketing Technology

Saturday, August 24, 2013

Defining who YOU are

• Before beginning with any new idea, it’s best to first define your goals

• Next, decide what parts of YOU will be presented

• Then, it’s all about your tone, language and content

• Know how you define success

EliRose.com -- @EliRoseSocial

Saturday, August 24, 2013

Your short and long spiels

• IRL elevator speech, About page, social media bios and bylines

• What makes you unique

• You should modify your spiels based on the specific use

• Scary Mommy guest post vs. Huffington Post article

EliRose.com -- @EliRoseSocial

Photo credit Tom Stovall on Flickr

Saturday, August 24, 2013

The same “you”, everywhere

• You have no control over how someone first comes in contact with your brand!

• Consistent...

• Imagery?

• Bio?

• Colors?

• Posting/Activity level?

• Remember: You can’t be everywhere. Choose wisely.

EliRose.com -- @EliRoseSocial

Photos credit: Ahmed Bin-Baz on Flickr

Saturday, August 24, 2013

Be descriptive, not b-o-r-i-n-g

• The importance of keywords

• To define you, used in search, and hashtags

• Keywords are great, but keywords rarely define what makes you, YOU.

• Be professional yet fun!

• Use cover photos to show a more personal side of you

• What bios make you click “follow”?

EliRose.com -- @EliRoseSocial

Saturday, August 24, 2013

Our descriptive, not boring, bios

EliRose.com -- @EliRoseSocial

Saturday, August 24, 2013

Spammer warning signs

• Is your Twitter feed predominantly Facebook auto-feeds or Triberr?

• Do you #over-hashtag #your #updates?

• Do you auto-DM new followers?

• Are you All Promotional, All the Time?

• Do you follow 10 times your number of followers?

EliRose.com -- @EliRoseSocial

Photo credit Sean MacEntee on Flickr

Saturday, August 24, 2013

• People get in trouble all the time for what they post online

• Employers and brands will search for you on Google and read through your social media timelines

EliRose.com -- @EliRoseSocial

Photo Credit: Gizmodo

Photos via Business Insider & Huffington Post

Reputation management is the new black

Saturday, August 24, 2013

Reputation management is the new black

• You don’t want to be the next Buzzfeed sensation

• When’s the last time you Google-d yourself?

EliRose.com -- @EliRoseSocial

Photo credit: Buzzfeed

Saturday, August 24, 2013

Reputation management is the new black

• Set up Talkwalker or Google Alerts in your name, your blog name and anything else specific to your brand

• Consider purchasing your URL, similar URLs and claiming your personal Twitter handle

EliRose.com -- @EliRoseSocial

Saturday, August 24, 2013

Branding Best Practices

• Your words are just as much a part of your brand as your imagery

• Be you everywhere, and be you consistently

• Claim your vanity URLs wherever you can

• “More profiles” is not necessarily better

• Know what’s public, what’s not, and how to modify your privacy settings

EliRose.com -- @EliRoseSocial

Photo credit Craig Keeling on Flickr

Saturday, August 24, 2013

It’s a wrap!

Questions?

EliRose.com -- @EliRoseSocial

Saturday, August 24, 2013