REASONSRESEARCHERSLOVE IIEX.5

“If you go to one market research event per year, IIeX should be it.”Dinko Svetopetric, Managing Director, MRevolution

More companies than ever before are signing up to sponsor or attend IIeX events around the world. If you’re not familiar with IIeX or haven’t attended one of our conferences before, you may be wondering why.

To find out, just listen to the research companies who have been in your shoes - they decided to take the leap and sponsor or attend IIeX, and were very pleased that they did.

Here are five reasons why...

1. Private meetings we arrange between suppliers and clients.Our private client meeting program is one of the most popular and loved perks of participating in an IIeX conferences. We partner with the biggest brands in the world; companies that are actively looking for new research partners (through our Corporate Partner program and premium corporate membership program, IICAN).

Corporate Partners and IICAN members attend our conferences and request meetings with the suppliers on the attendance list that they are most interested in meeting. All sponsors and all attendees from the supplier side are eligible to be selected for meetings.

But don’t take our word for it. Here’s what Rudy Nadilo, President of Dapresy, North America had to said about sponsoring and the private meet-ings with clients:

“IIeX is unlike any other research conference. It attracts a different crowd than the traditional confer-ences and there is a great mix of both vendors, for partnerships, and end clients. The ‘match making’ and setting up meetings with end clients prior to the event is unique and that alone is reason to exhibit and attend. The global IIeX conferences are at the top of our conference list, and the GreenBook staff does everything they can to provide personal attention and make it work.”

2. Innovation, plain and simple.IIeX has come to be known as the home of new thinking, new technology, new research impact. Align your brand with the most innovative content in the industry by sponsoring, or even attending, one of our events. Be a part of the future.

After attending IIeX Europe, Jeff Reynolds, President of LRW, put it simply:

“IIeX was the most innovative conference I’ve attended. Innovative in format. Innovative in content. Innovative in spirit.”

Tom Ewing, Content Director at BrainJuicer, said:

“For me, IIeX is a place to be brave – to embrace innovative technologies but more importantly to champion transformative ways of thinking. And hopefully, for our industry, acting.”

3. Quality of networking.IIeX is full of opportunities to connect and people who want to do so. Year after year, we hear from our attendees that they’re shocked by the quality and diversity of the connections they make at IIeX conferences. In addition to client-side attendees who engage with IIeX to do business and find research partners, many IIeX attendees are tech companies looking for partnerships with suppliers as well as clients. Find your competitive advantage or new offering by networking with them.

Joel Weinberger, Partner, Implicit Strategies: “Real networking goes on here. It’s not just a catchphrase.”

Wale Omiyale, SVP Business Development, Confirmit: “Two fantastic days at IIeX in Amsterdam, engaging with clients and partners and obtaining a stack of learning to take back into my organization. Really looking forward to the next event!”

Han de Groot, CEO, MetrixLab: “Best place to net-work - new thinking, new ideas, lots of inspiration.”

Joel Rubinson, President, Rubinson & Partners: “This was the best research conference I have attended in God knows how long! It is the first event I have seen where clients came to hear innovative suppliers rather than suppliers coming because clients were there.”

4. Immense sponsorship value.IIeX sponsors rave that IIeX delivers more traffic, more qualified leads, and a better overall experi-ence than any other event. We work hard to make our sponsors and exhibitors the center of attention: from a strategically designed venue layout, to games during the event driving traffic, to special promotions on site and plentiful signage providing brand visibility throughout the venue, we’re committing to generating visibility for your brand.

One recent sponsor and exhibitor was Lev Mazin, CEO of Ask Your Target Market:

“We have attended several conferences from Ad-Tech & SXSW, to CMO focused conferences to ARF and IIRA. This conference, by far was the most powerful conference that provided rich, impactful content with a wide array of topics equally relevant to the audience. Of greatest importance, we left knowing it was well, well worth the investment in both time and money because of the quality of new client connections we made, and the overall experience… Sign us up for next year but we’ll take the Title Sponsorship this time. ;)”

5. Something different.Our attendees tell us that IIeX is a breath of fresh air in an industry where every conference tends to feel the same. There’s certainly no “same old” at IIeX: we’ve got new speakers from inside and outside of the MR industry, new format, new initiatives, and new activities at every single IIeX event. And perhaps most importantly, IIeX is full of new faces with new ideas and new possibilities for connection. This quality of uniqueness has made IIeX a critical component in marketing calendars of researchers around the globe.

Michalis Michael, CEO of DigitalMR, said the following of his experience at IIeX, “IIeX is a fresh approach to market research conferences... The

organizers have added certain elements to make it different and more exciting, such as the gamification element encouraging people to engage more, or the speed dating sessions with clients… I also like the attitude of the clients who come to this event, because they are here actively looking for innovation.”

Adriana Rocha, CEO and Co-Founder of eCGlobal had a similar impression: “IIeX brings together new players and creates an environment where we can learn. People come here with open minds; to see new things, new people, new faces. It’s an opportunity to learn, and to continue developing knowledge and long-term relationships.”

Ready to take the leap?We’ll leave you with one final thought, from Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science:

“IIeX represents the future of our industry. The energy here, and the insight into human behavior, is different from anything we’ve seen in the last ten or twenty years in the market research industry. There’s promise here. There’s inspiration.”

Thanks for spending the time to learn more about IIeX. We hope you’ll consider joining us at an IIeX event soon. Feel free to contact the IIeX organizing team with any questions or comments, we’re here to help: iiexevents@greenbook.org