metrixlab testing your product in their homes
DESCRIPTION
We provide the most powerful suite of on-line tools and in home testing, for a successful Innovation and Shopper Research functions.TRANSCRIPT
Europe’s Fastest Growing Online Market Research Agency
• Established in 1999
• 150+ Research professionals
• 200+ Leading clients
• Projects in more than 50 countries worldwide
• Offices in Hamburg, Rotterdam, London, Madrid, Paris and New York
• European panel of 850.000 consumers and global access (GER: 130.000)
iHUT©
iHUT©
In Home Evaluation of your Prototypes
iHUT©
•More Valuable Insight The natural environment of the home, with the benefits of a quantified result, offering truly qualitative insights
•Live Testing of your core Premise There is no better way to test whether the core features of the product resonate with its target consumer, than have them try it at home
•Customised Questioning, with U&A Methodology•Feedback and opinions from all present, from your questions
•Advanced Sensory Responses Focus on appearance, colour, smell, taste, authenticity etc.
•Proven Methodology Already in use with major FMCG’s Globally•
Benefits - IHUT©
Helps you shape your go-to-market strategy
iHUT©
iHUT©
Once your respondents have evaluated the concept, we deliver the product to them, so that they can prepare and use/consume it in the home
Product Placement in the Home
After the consumption, respondents fill in a second online
survey that evaluates the product performance.
Product Placement in the Home – Your Feedback
iHUT©
We report clear findings on the performance of your product and detailed recommendations to ground your go-to-market strategy
IHUT Project Review & De-Brief to You
•All IHUT results are thoroughly and holistically analysed •Clear recommendations on how to optimize your prototype
•Your wording and your visual
•The Packaging
•Key claims - to assist further, with your communication strategy
iHUT©
iHUT is executed at a late stage of the design process
We can still work with blind and/or unbranded products
As an option, we can include a shelf or preference test to establish competitive strength and/or feature desirability ranking questions
Recommended sample size is n=150 (monadic design)
Top-line results are typically available in 3 weeks and full results in 5-6 weeks
iHUT Project Specifications
iHUT©
End Slide
New Product Development & Innovation
UK Contact :
Chris Kingsland
+ 44 (0) 20 3178 6277 Direct+ 44 (0) 7958 332 764 [email protected]