50,000 transformed places 1 million people involved
TRANSCRIPT
50,000 transformed places
1 million people involved
It’s not about money and it’s not about votes.
It’s about action
The campaign will be fuelled by BBC programming across all networks and driven by a consortium of partners to leave a lasting legacy
A transformed landscape with a massive increase in sustainable, wildlife-friendly green space across the UK
And in the process, significantly heightened awareness and understanding of nature
The BBC and its partners will mobilise a million people to transform our landscape to create breathing places for people
and wildlifeGardens, school grounds, wild play areas for kids, community forests, business
green spaces, roadsides, parks and green corridors linking these spaces together
Nature is under threatUK wildlife / biodiversity is struggling – climate change is already having an observable impact; habitats are shrinking
Nature Conservation needs re-inventingOur partners agree that the nature conservation movement needs a new approach to meet the challenge – appealing to a broader range of people, simplifying its messages and uniting behind a ‘big idea’, emphasising the positive impact of individual actions
Our audience is ready for thisThere is a huge latent audience interest in nature – and we’ve identified the right triggers and partners to involve a huge new audience in action
The BBC charter commits us to ‘Building Public Value’
Our aim is to provide programmes and services that connect communities, bring people together and encourage participation to help build social cohesion … we need to think of our audiences not only as consumers but as members of a wider society to which we must contribute
Why?
Why…
- A space that people care for, for the benefit of wildlife and people
- Anything from a small community space to a major landscape project
What is nature-friendly?
Three simple actions are involved:
- Providing food
- Providing shelter
- Providing water
A breathing places project or activity must:
be intended to result in long term improvement to a space for the benefit of wildlife and people;
be free of charge for volunteers to take part in or be run on a cost-recovery basis (but it may be sited within a paid for visitor attraction)
What is a Breathing Place?
Building & Strengthening Communities
Conservation & Enhancement
Climate ChangeSupporting Local
Action
Drive New Audiences
Quality of Life
Attractive Region Economic Development
How to move forward strategicallySHARED AIMS
Breathing Places
Campaign activities which drive people to the projects
Springwatch survey
Springwatch survey
BBC Flagship events
BBC Flagship events
Seed Gathering
Seed Gathering
Nest boxes
Nest boxes
Summer Reading
Challenge
Summer Reading
Challenge
Workstream projects in schools and communitiesWorkstream projects in schools and communities
Jun 06 Oct 06 Jan 07 Jun 07 Oct 07 Jan 08 Jun 08 09
tbctbc
tbctbc
Co-branded partner eventsCo-branded partner events
Projects on database
2,0005,000 12,000 30,000 40,000 50,000
Phase 2: Communal action: Scaling up existing partner
activity
Phase 2: Communal action: Scaling up existing partner
activity
Phase 3; Communal action: New Audiences,
New Spaces
Phase 3; Communal action: New Audiences,
New Spaces
Tree planting and
volunteering
Tree planting and
volunteering
Nest boxes
Nest boxes
Phase 4; Join it All Up
Phase 4; Join it All Up
.................
.
.
.
.
... .
.
. 2,000
BBC Flagship events
BBC Flagship events
Partnership infrastructure
A steering group to define the high level objectives and outcomes of the campaign
A BBC-led campaign delivery team to coordinate all aspects of campaign delivery, including liaison with external partners
BBC-funded workstreams to mobilise and resource external partners
13 regional delivery teams to coordinate the effective delivery of the campaign across the UK
A partnership stakeholder group for regular consultation, advice and information sharing
Libraries to be key sources of information for members of the public and exciting plans for Summer Reading Challenge 2007.
Workstreams
There will be two workstreams funded by the BBC, focusing on engaging the following target groups in the campaign:• Children and young people• Communities and individuals
Their core function will be to • Provide professional expertise to the BBC in the shaping of the
campaign• To develop and deliver a campaign strategy for their target group• To ensure effective communication with their sector• To establish effective routes to funding for other organisations• To coordinate their activity with the other workstream
• A total of £5 million of lottery money has been ring fenced for Breathing Places
• Springwatch announced the first £1million for existing wildlife community groups for their existing Breathing Place. Applications accepted until 26th July so not too late!
• A further £4 million will be available during Autumnwatch in October 2006, which will be available to a wider group of new wildlife community groups, schools, libraries and people at work
• Simple application process and UK- wide
• Available to not-for-profit or constituted groups
Breathing Places Lottery Grants
Website and database development
•BBC2’s Springwatch attracted an audience of 4.4million on the first night•A record 12 million page impressions recorded on the Springwatch website•Springwatch on CBeebies attracted the highest ever viewing figures for the channel since its launch.•100,000 Springwatch survey sightings•220,000 people attended a Breathing Places event at 15 locations across the UK•1500 partner events and projects on the Breathing Places database• 750,000 Breathing Places booklets distributed through libraries and at events
Springwatch 2006 - Highlights
1. Get involved… Search the online database for local places, volunteering opportunities, events and activities
2. Be inspired… Read about local groups who have transformed a space for wildlife and be inspired to do the same
3. Sign up for the Newsletter… Keep in touch with all the latest news from the Breathing Places campaign
4. Create places… There’s £5 million of Breathing Places lottery grants up for grabs so download the booklet online to see if you are eligible.
Ways for the Public to take part in Breathing Places
Oct 06 Jan 07 Jun 07 Oct 07 Jan 08 Jun 08 09
Tree planting
Tree planting Nest
boxes
Nest boxes
Family library events
Family library events
Urban, rural and garden projects
Urban, rural and garden projects
Community nature
reserves
Community nature
reserves
Nest boxes
Nest boxes
Flagship events
Flagship events
Public participation
Network BBC1
Network BBC2
Nations and Regions
CBBC
Radio 4
Autumnwatch
Autumnwatch
Nature’s CalendarNature’s Calendar
SpringWatch
SpringWatch
Nature of
Britain
Nature of
Britain
Animal Rescue
Animal Rescue
Animal House
Animal House
Jimmy’s Wild Farm
Jimmy’s Wild Farm
Animal Ark UK
Animal Ark UK
Woman’s Hour
Woman’s Hour
CBBCCBBC
Local radio, regional TV, specially commissioned Nations contentLocal radio, regional TV, specially commissioned Nations content
Changing Places
Changing Places
Greatest Garden
Greatest Garden
N of B10’ opts
N of B10’ opts
• Key players in the Breathing Places campaign
•Bill Oddie, Kate Humble and Simon King return – LIVE – with a new event for 2006. In a two week autumn extravaganza, they witness the beauty and the drama of a critical time for UK wildife.
•BBC Two Monday – Thursday between October 2nd – 12th
•Autmnwatch on CBeebies follows the success of Springwatch
Autumnwatch with Bill Oddie 2006
Autumnwatch- Seed Gathering
• Reflects first successful Breathing Places grants applications
• Encourages audience to attend seed gathering events across the UK on the weekend 7/8th October (ties in with Tree Council Seed Gathering Season)
• The hunt for will be for English Oak, Hazel, Rowan, Birch, Alder and Scots Pine seeds
• Plant the seeds and bring the saplings to one of thousands of tree planting events in Autumn ‘07
• Partners running seed gathering events will receive: – an event checklist and template (available 12 September onwards)– seed gathering paper bags (to order email [email protected] ; with
seed bags in the subject bar stating how many you require)– a listing in the online database (create and manage your own pages from 12
September)
•
Autumnwatch - Week One (2nd – 5th Oct)
• Win a Wood – launches in Autumnwatch on BBC Two
• 100 Community Woods to be won, across the UK. Call for entries Autumn 2006, winning woods to be planted in Autumn 2007
• On-going support from BBC Nations and Regions
• Phase two of Breathing Places Lottery grants - a further £4 million – now open to schools and statutory sector as well as voluntary and community groups.
Autumnwatch - Week Two (9th – 12th October)
People and wildlife need breathing places
Get out there, and get involved
Everyone can be part of it – wherever you live, whoever you are
Breathing Places are here to stay
Breathing Places make a difference
Breathing Places involve both communities and individuals.
Simple Messages
1. Create your space on the Breathing Places website – put in details of your on-going projects and put in dates of opportunities for new people to get involved. National promotion for your organisation.
2. Run a Seed Gathering Events (October 06) order your bags and event check list at [email protected]
3. Encourage groups to apply for a Breathing Place grants (phase two opens October 2006). Promote in newsletters, websites etc.
4. Encourage groups to ‘win a wood’
5.Encourage all staff to sign up for the Breathing Places Newsletter via the website at bbc.co.uk/breathingplaces
6. Looking ahead: Nest Box Building 17th and 18th February & Spring Watch phase 2
7. Keep in touch with your BBC Learning Project Manager
Next steps
