5 Things You Must Know About Social TV

5 Things You Must Know About Social TV

About illuminateIlluminate Hollywood has been a trusted partner to producers for 18 years. Clients come to us for our technical expertise, and because we are known to always go the extra mile. From StarTrek to Harry Potter 7, Jack Bauer-24 &The X-Files, our roster of projects speaks for itself.

Illuminate Hollywood consists of two facilities in the same neighborhood:

Illuminate Post/Digital finishing on Cahuenga Boulevard in Hollywood- Digital intermediate- SD to HD 3K & 4K conforming from original film, without EDL- Film coloring - Linear & non linear editing- Color correction - 3D rendering- Visual effects & graphics

illuminate Studios, less than a mile away- HD, multi-camera-ready stages - Kitchen set, talk show set, news set- Green screens- Green rooms- Live streaming- Social TV with multi-media social interface platform- Satellite broadcasts- Red Cameras and production equipment rental

#1. Social TV is an extension of people’s natural desire to share things that they are watching or experiencing.

Humans are social animals. It’s in our nature to share stuff that we enjoy. Social media is a great tool that allows this nature to go into full bloom. It’s now hard to find any TV station or show without some form of social media integration in place.

Shows like American Idol or The Voice employ Twitter hashtags so that people will be encouraged to tweet, and they sometimes air selected tweets from their feeds.

#2. Social TV is not always about Twitter.

Unarguably, Twitter has been monumental in the social TV revolution. It’s fast and tweets are almost published in real-time. Viewers can engage each other in conversation and interact with the personalities on the TV show directly. With enough buzz, a topic can go trending worldwide.

Facebook is also catching up. A Nielsen study has shown that social networking sites can also influence new viewers to tune in to a particular show. There are also a lot of mobile apps that reward users whenever they tune in to TV shows.

#3. Social TV makes television more interesting.

Social media adds a new dimension to TV viewing. For example, CBS allowed viewers to choose and vote for the ending of an episode of Hawaii 5-0.

The Voice had judges live tweet during the duration of the show which, in turn, increased the number of viewers and improved its ratings.

#4. Social TV has become an integral part of a show’s marketing campaign.

Social media marketing is one of the most effective forms of promotion that TV producers can use to market their shows.

People can be influenced to watch new programs if they see that their friends and followers on social networking sites are also watching them.

#5. Social TV keeps viewers engaged.

Viewer engagement helps keep ratings up and makes viewers feel that they have a hand in how a TV show will be played out. They have a platform in which they can voice out their opinions.

Pundits have touted social TV as the future of television programming. It’s easy to see why. People are entering into an interconnected age where every move and every thought is broadcasted to the world; TV shows, an old form of entertainment, are now keeping up with the times

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