5 things ive learnt from 1 year of start-up
TRANSCRIPT
Case Study Ninja
One year of start-up lessons
Sarah DillinghamCase Study Ninja@CaseStudyNinjaDecember 2016
Case Study Ninja – website & write-ups
Case Study Ninja - app
Timeline (for showing off)
Development MVP/Beta LaunchProduct
market fitRevenue
Nov 2015 Feb 2016 June 2016 August 2016 Nov 2016
Timeline (reality)
Development Beta LaunchProduct
market fitRevenue
Nov 2015 Feb 2016 June 2016 August 2016 Nov 2016
Fired sales guy (hired too early)
Over reliance on beta user feedback Delivery panic!
Lost our designer to Next
Wasted time on ‘too early’ investment
process
Wasted time on start up scene
Move into office too early /
Southern Rail
Found great mentors
Repositioned product
Virtual working reduces costs
Hired apprentice
Landed big client
Healthy pipeline
Learnt to trust gut / say no
Had idea – loads of positive customer validation
Built Android app
Start-up curve
1. Hit £5K THEN hire a sales person
2. Investors are people too – find the right match
3. Customers (& cashflow) are everything
4. Time is your most precious asset
5. Don’t break yourself
