10 things i learnt about seo in 2014
TRANSCRIPT
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
10 THINGS I LEARNT ABOUT SEO IN 2014
Senior SEO & Digital Strategist Bridget Gersie
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
1 Is having a compliant site. Take the time to do some thorough housekeeping before thinking of moving on to more creative promotional strategies.
THE FIRST STEP TOWARDS GREAT VISIBILITY...
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
2When it comes to search visibility, direct competitors are often not the ones dominating the SERPs. Do your research to find out who the real online competitors are, identify their strengths and weaknesses, and use this insight to inform your own SEO strategy.
KNOW WHO YOUR REAL COMPETITORS ARE
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
3 It could place the performance of your site in a very vulnerable position. For those who got burnt by Penguin this year, it's a hard lesson learnt.
NEVER DEPEND ON A SINGLE STRATEGY
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
4By doing this, you can ensure that you and Google are always on the same side.
PLACE YOUR USER AT THE CENTRE OF EVERYTHING
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
5 Doing this isolates your SEO strategy. In addition, target topics and identify some of the most common questions, issues or talking points within these topics.
DON’T ONLY TARGET SEARCH TERMS
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
6 It’s the only way to drive positive change, otherwise it’s just a stab in the dark.
USE DATA TO MAKE YOUR DECISIONS
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
7 For example, if you’re in the fashion industry, you’ll need to look out for new trends coming from the catwalks and catch the new buzz phrases that influencers and trendsetters are using.
PREDICT WHAT YOUR CUSTOMERS WILL SEARCH FOR
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
8INVEST IN YOUR SITE’S CONTENT
What users do when they’re on your site influences its search visibility more and more. It’s vital to encourage real engagement, sharing and the consumption of content on your site, and this is only achievable by investing in its content.
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
9 This important exercise will help you find their clones. Discover what engages them, study their online behaviour and understand their pain points to make their user journey as streamlined as possible.
IDENTIFY YOUR MOST VALUABLE CUSTOMERS
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
10What applies today may be obsolete tomorrow. Algorithms are constantly evolving to weed out the manipulators and serve content of real value. You need to be creative and flexible, not reactive, to stay ahead.
NEVER TAKE ANY RULE AS A GIVEN
www.mediavisioninteractive.com
MEDIAVISION – DEFINING QUALITY OF CONTENT MARKETING - NOVEMBER 2014
FIND OUT MORE ABOUT SOLID SEO STRATEGIES
Visit www.mediavisioninteractive.com or join us on Facebook or Twitter
Bridget Gersie
DISCOVER HOW TO DEVELOP A SOLID SEO STRATEGY