Content Marketing

StrategiesThat  Actually  Yield  Sales

THE

5

Write  Be5er  ContentWriting is the #1 most important

component of any content marketing strategy. If you don’t prioritize the tone,

writing style, and storytelling ability, then your marketing tactics will suffer.

Answer  Your    Customers’  Ques=ons

Don’t waste your content on folks who don’t matter. You already know your

target audience — now you just need to tailor your information to them! Figure

out what questions and information will lead them to your product. It could be

the difference between getting a website hit and an actual sale.

GIVE AWAY YOUR CONTENT !FOR FREE

…or at least a part of it. Freemium services work for a reason. Once you’ve hooked a

customer, it’s much easier to continue them down your sales funnel.

CUSTOMER PARTICIPATION MARKETING

If you’re not leveraging customer participation marketing, you’re missing out on a huge opportunity for brand loyalty.

Need an example? Just look at what Coke did with their “Share a Coke” campaign, which encouraged young people to share

Coke with their friends.

Get Personal With Your Audience

If your consumers feel a strong connection with your brand, they are much more likely to seek out

your products and become lifelong customers. !!

Forge personal connections by going above and beyond to make appointments with your customers. Ask your customers to attend a webinar, sign up for

an event, or schedule a free phone consultation.

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