Welcome to Simple Step Solutions

By Widodo.heru@gmail.com

5 Steps Winning Indonesian Modern Retail Market

Population: 247 million (estimated, 2012) Currency: Indonesian Rupiah

Nominal GDP: $878 billion (2012) GDP per capita: $5,000 at PPP (2012)

GDP Growth: 6.2% (2012)

Retail Sales: $149.4 billion USD (2012) Real Sector Growth: 14.6% (2012) Number Employed: +20 million Modern Retail Market Share: ±40% Main Areas: Hypermarkets, Supermarkets, Department Stores, Mini Markets, Specialty Stores.

Indonesia is highly potential..

1

Understanding your market segmentation thru :

Demographic, Geographic, Psychographic, Behavior

Research.

So.. How to win?

2

Dealing with the buyer is the real war.. Never say yes and always ask for the lowest

Low.. Low.. low

High.. High.. high

3

Sell only at the most potential outlets. Go where the money comes..

Come to Papa..

4 Maximize your marketing stimulus with

• Focus on fast moving products • Price is sexy here

• Promotion is your make up • Positioning at the most best angle

Sell.. Sell.. sell

5

Continues innovation, evaluation and never satisfied

End.. End..end

Critics and comments welcome.. Mail me: widodo.heru@gmail.com