10 Steps to How We Built An Award-Winning Blog!March 2012

Kevin GibbonsDirector of Strategy, SEOptimise

@kevgibbo

Who is SEOptimise?

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1) Where It All Started = Just Get Started

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2) If You Can’t Commit to Blogging Frequently - Hire Great Writers Who Can!

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3) Build a Great Team & Get Them All Involved

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4) Brainstorm Ideas & Create a Content Strategy

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5) Be Topical – Tip: Use UK Time Difference to Get Headstart on US Blogs = Citations

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6) Linkbait - Learn What Type of Content Your Audience Likes & Write More of It!

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7) Interact - Connect with Influencers & Share Content, Not Just Your Own

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8) Guest Blogging – Write & Promote Your Content on Industry-Leading Blogs Too

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9) Take It Offline – Conference Speaking & Meeting In Person Builds Better Connections

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10) Gamification – A Bit Of Friendly Competition Never Hurt Anyone!

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Results – what do we get from blogging?

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Speaking Opportunities & Media Coverage

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Traffic - 443,763 Visits to Our Blog in 2011

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• 51.58% via search• 21.09% via referral/social media

45,897 Links from 3,402 Referring Domains

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Social Media Attention & Subscribers

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Q & APlease follow me on Twitter: @kevgibbo & feel free to email me: kevin@seoptimise.com

Thank you

@kevgibbo