5 key steps to winning nationally by focusing locally
DESCRIPTION
Your campaign may have a headache the size of America. But local and county decision-makers, properly “reasoned with,” can and do respond to both local and national problems. Local decision-makers are often key to winning the support of a national elected officials. Too often, our organizations save our best shots for national figures – senators, reps and federal agencies – and skimp on the research, prep, and follow-through that it takes to have an impact locally. This webinar will explore 5 proven ways to get ahead locally: 1. The research that counts 2. Approaching locals 3. How to encourage local leaders 4. Recruiting local support 5. Retaining your championsTRANSCRIPT
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Presenters
1. Research that counts2. Approaching locals3. How to encourage local
leaders4. Recruiting local support5. Retaining your champions
Ayelet HinesChange [email protected]
Jeanette RussellSalsa [email protected]
5 Key Steps to Winning Nationally by Focusing Locally
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Why Local Advocacy?
• Easier access• Have an impact on
issues that aren’t moving nationally
• Build networks and engage future leaders
• To win change
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Easier Access
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National Issues at Local LevelEnergy and Climate
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National Issues at Local Level
Housing
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Leadership development
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Win changeGreenpeace and other national groups partner with local groups to help bring national attention to local coal plant closing
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2o targets are combination shots
• Local policymakers• Institutions• Donors• Colleagues• Family• Fellow board members
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• Have the decision-makers deliberated about your issue before?
• Who supported what?
• What's their personal experience with your issue?
• If it's a kids’ issue, is the decision-maker a parent?
• If it's an environmental issue, does this person hunt or fish or live downwind?
• Has there been any local press on your issue?
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First, ask nicely.
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Choose your spokespeople carefully
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Thank You Join Us
Dec 6 – WebinarGrasstops Organizing
Change University
Ayelet HinesChange [email protected]
Jeanette RussellSalsa [email protected]