1. 1. Virality can skyrocket your website to the forefront of everyone's minds, but it is impossible to predict virality. Stack the deck in your favour by not making these mistakes....
2. 2. 1. Lack of Emotional Appeal Emotion is the key reason why things catch on Appealing to certain emotions will make content potentially more viral than others. Positive emotional responses tend to do better than negative emotional response Focus on: Happy Amazement Curiousity Interest
3. 3. How to make your content more emotionally charged: Get the reader to question themselves. Use your headline to grab the attention and them thinking. Present a different spin on the same old topic that readers see over and over again. Write like you speak. Know your audience's pain point or exepectation.
4. 4. 2. Not Share Worthy 5 Steps to contagious content: Stories: Things we share that are wrapped up in a story Private Value: Useful news that we can share with other in order to make them better off. Public: We are more likely to share something if we see others doing the same. Social Currency: Everyone wants to make themselves look good via Social shares. Emotions: The more we care anout something, the more likely we are share it.
5. 5. 3. Bad Timing Content timing is crucial to whether or not is goes viral. Find the days and times when your content is most in demand. Time of the year Day of the week Certain time of the day Around certain event
6. 6. 4. Poor Design Visual appeal matters, but is only part of viral equation. Bad design could destroy a piece's viral potential. Just because something's pretty doesn't mean it will go viral.
7. 7. 5. Poor Distribution Distribution can give your piece the nudge it needs to get rolling. Think about the distribution channels Promote your content on different social media
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