5 Must have SEO ToolsWHAT’S YOUR CHOICE?

Why Do We Need These SEO Tools?Tools are built to accelerate the whole process and progress of Search Engine Optimization. Whenever we seek for the proficient result within shortest amount of time, there is no alternate actually rather than utilizing productive SEO tools.

Whenever choosing or purchasing any tool, there are several perspectives, which are needed to be taken care of very seriously. We’re inclined to present here the 8 must have SEO tools notably for the professionals. So, before you put your money on the business, take a deep look over this presentation. We’ll put the main key features with bullet point like keyword planning, link building analysis, and other corresponding objectivities for each of these tools.

5 Ways to Use Screaming Frog SEO Spider Tool?

5. Screaming FrogThe Screaming Frog SEO Spider is a small desktop program you can install locally on your PC, Mac or Linux machine which spider’s websites’ links, images, CSS, script and apps from an SEO perspective. It fetches key onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel.

Titles, Descriptions, keywords and H1: Easily see all of these elements in one place. Are they aligned to the keyword goal for the page? If not, fix the page.

Missing Alt Text on images: Can any other tool do this? With Screaming Frog you get a straight up list of all missing Alt Text to go fix.

Canonical tags: It tells you what the canonical tags are pointing to on the page. Think about this, it’s huge.

Check your crawl-ability: If screaming frog can’t make quick work of your website, regardless of size, ask yourself can Google crawl this easily? Look for problems.

Links to a page: It will tell you which pages only have a few links to them, meaning that you probably forgot to put them on your navigation.

Unlimited List Mode: Did you know ‘list mode’ in the free lite version, isn’t limited to 500 URLs like regular ‘spider’ mode? It’s actually unlimited.

Auditing Redirects in a Migration: It’s used to find it a pain to audit redirects in a site migration, checking to ensure a client had set-up permanent 301 redirects from the old URLs, to the correct new destination.

The Crawl Path Report: People often ask how the SEO Spider discovered a URL, or how to view the ‘in links’ to a particular URL. This is where the ‘crawl path report’ is very useful. Simply right click on a URL, go to ‘export’ and ‘crawl path report’.

AJAX Crawling: You don’t need to do anything special to crawl AJAX websites, you can just crawl them as normal. The tool will fetch the ugly version and map it to the pretty version, just like Google.

Page Title & Meta Description Editing Via the SERP Snippet Emulator: Allows you to edit page titles and meta-descriptions directly in the SEO Spider.

Canonical Errors: By default the SEO Spider will crawl canonicals for discovery and these URLs will appear as usual within the respective tabs. 

SERP Snippets by Device: We all know that 2015 is ‘year of the mobile’, so did you know that pixel width cut off points are different when viewed on mobile & tablet devices, than desktop? You can switch device type to get a better idea of how they might display across all devices.

5. Screaming FrogScreaming Frog Features

SERP Mode: If you switch to ‘SERP mode’, you can upload page titles and meta-descriptions directly into the SEO Spider to calculate pixel widths.

XML Sitemap Auditing: Did you know that you didn’t need to convert your XML sitemap into a list of URLs for us to crawl it? You can simply save the XML sitemap and upload it in list mode.

Crawling Authenticated Staging Sites: This feature isn’t very obvious, but essentially the SEO Spider supports basic and digest authentication, meaning you can crawl staging sites or development servers, which require a login to access.

5. Screaming FrogScreaming Frog Features

5. Screaming FrogPros Creates a list of your internal pages  Finds internal and outbound links per page  Checks important page elements

Cons Very few, if any

Pricing Download for FREE and crawl up to 500 URL

Web Address: www.screamingfrog.co.uk/

It can record millions of events daily and you don't pay anything. If you learn how to use it properly it's very powerful and can get you exactly the info you need. Your events need to be designed knowing how Google Analytics will work with querying and sampling but it produce very, very useful data. Competitors are too rigid in what they try to tell you or be useful for.

API access within sheets is an absolute MUST in order to get sampling low enough. We have queries that run hourly to update our live analytics board in the office. If you can use the API in sheets analytics becomes the most powerful and versatile tool for a large-user oriented app with a cost of $0 a month.

Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available - and it's free for anyone to use.

Why Everybody Loves Google Analytics?

4. Google Analytics

4. Google AnalyticsGoogle Analytics Features

Advertising & Campaign Advertising Reports Campaign

Measurement Cost Data Import Mobile Ads

Measurement Remarking Search Engine

OptimizationAnalysis & Testing

Advanced Segments Annotations Content Experiments Custom Reports Dashboards Real-Time Reporting

Audience Characteristics & Behavior Audience Data & Reporting Browser/OS Custom Dimensions Flow Visualizations Map Overlay Mobile Traffic Social Reports Traffic Sources

Data Collection and Management API Filters User Permissions

Sales and Conversions Attribution Model Comparison Tool Data Driven Attribution E-commerce Reporting Goal Flow Goals Multi-Channel Funnels

Want to find information on all the new product releases? Have a question about a feature you've used for years? Look to the features of Google Analytics to provide a comprehensive set of best practices, techniques, and how to make the most out of your measurement planning.

4. Google AnalyticsGoogle Analytics Features

Product Integrations Adsense AdWords Google Display Network Google Tag Manager Google+ Wildfire

Just for mobile apps

App Profile App Specific Metrics & Dimensions Cash & Exception Reporting Google Play Integration iOS & Android SKDs

Site and App Performance Alerts & Intelligence Events Event Tracking In-page Analysis Site Search Site-Speed Analysis

Cross-device and cross-platform measurement Universal Analytics

4. Google Analytics Free to use Track multiple sites Monitor social networking activity Measure video Ability to track mobile phone users

Pros

Cons

Stats are not real-time Can't collect data on users with JavaScript or cookies

disabled Ecommerce tracking presents some challenges Not easy to track to our Pinterest and Facebook sites

4. Google AnalyticsPricing

Google Analytics is fully FREE of cost to use.

Why Should You Pick Google Analytics?

I. Actionable insights: It provides actionable insights with the default reports, but also with custom made reports you are able to configure the report with the metrics you wish.

II. Support quality: There is no support from Google directly, but lots to be found on blogs and forums.

III. Dashboard quality: The dashboard-tool gives in the new version more features, but at this point it is not possible to export the dashboard.

IV. Accessibility: It is easy to use the tool, lots of information to be found on internet too.

V. Ease of implementation: The implementation is relatively easy when there are not too many customizations.

Web Address: www.google.com./analytics/

SEMrush is a product from the maker of SEOQuake , a popular SEO add-on for Firefox. At present, SEMrush has more than 46,000,000 domains and more than 120,000,000+ keywords in their database.

3. SEM Rush

Being bloggers, we tend to write contents day and night to attract traffic, but we never focus enough on it. If you check your analytics, you will realize that only a couple of your blog posts are responsible for maximum traffic. Using the SEMrush SEO tool, you can find keywords which are driving traffic to your competitor’s website, and you can write quality content based on those keywords, and get a better impression for target keywords in your niche.

SEMrush offers best with the PRO account but for a beginner who is new to search engine marketing research, you can always start with free trial and once you are accustomed to its various features, you can upgrade to a pro account for attaining a complete, detailed analysis of your competitor’s website.

Why should you start using the SEMrush right away?

Analytics ReportsOrganic ResearchAdvertising ResearchDisplay AdvertisingBacklinksProduct Listing AdsVideo Advertising Research

Keyword Research

3. SEM RushSEMrush Features

Features are divided into 3 categories based on the requirement of our interest and needs, we can retrieve information as per the categories.

ToolsKeyword Difficulties

Domain Vs Domain

Charts

ProjectsPosition TrackingSite Audit

3. SEM Rush

Organic Research: Used to find out competitors best organic keywords based on Google and Bing search results, as it groups the competitor keywords based on the ranking position like 1-3, 4-10, and 11-20 retrieves information up to top 20 search results only.

Advertising Research: If you want to know the information about the advertising budget they are spending on advertising to promote their website is possible with this research, then this data is very useful to know.

Display Advertising: This tool is useful to find out top 30 advertiser portals and top 30 publishers who are spending money on display advertising

Backlinks: Provide the info about incoming links for a single URL, root domain or subdomain, follow vs no follow links chart, backlinks type like text link, image link or iframe link, top anchors used in backlinks and indexed URLs, titles on search engines.

Product Listing Ads: Perfect for e-commerce retailers to find out which product list ads are performing well on organic search results, what keywords they used and number of targeted keywords in paid advertising and the money they are spending for these listing ads.

SEMrush FeaturesAnalytics ReportsAnalytics reports are primarily used to find out competitors information to know in-depth informative data about them.

Video Advertising Research: Provides information about how many video ads our competitors are running on YouTube and the landing pages they are directing the customers and the performance of the video campaign. 

Keyword Research: Useful to get content ideas based on the keyword phrase, search volume per month, CPC, keyword trend, search results volume, related keywords, and get long tail keyword information with search volume.

3. SEM RushSEMrush Features

Analytics Reports

Tools Keyword Difficulties: Now we will check about these 3 categories benefits one by

one to retrieve information based on our requirements. Domain Vs Domain: Very helpful to find out difficulty percentage on the internet and

the competition volume for that keyword Charts: Here we can compare up to 5 domains side by side to see results

Position Tracking: SEMrush position tracking tool enables the user to track website’s ranking keywords in Google’s top 100 organic search results.

Site Audit: SEMrush site audit analyses site’s health related SEO issues like optimization of internal/external links, missing tags, titles, meta description, broken links, image alt attributes, and duplicate content information on blog.

3. SEM RushSEMrush Features

Projects

3. SEM RushPros Shows main competitors. Reports the top search keywords that brings traffic to a particular site. Analyzes backlinks such as referring domain's authority, backlinks' types, geolocation of referring domains and IPs. Spy on competitors' advertising methods. Shows new and top publishers and advertisers. Finds long-tail keywords Conducts research for profitable and popular keyword Able to find organic search data of a certain website by country. Able to export your data in Excel (XLS) or CSV (CSV) format.

Needs to refresh repeatedly to work properly when searching for specific keyword/URL. Pricey.

Cons

3. SEM RushSEMrush Pricing

SEMrush even offers free registration to the service with limited functionalities, so many new bloggers are using their free services to get the data. And the pro account starts from $69.95/month

Web Address: http://www.semrush.com/

Majestic SEO is a software package focused on providing information for link building, reputation management, competitive link analysis and website traffic analysis. 

2. Majestic SEO

Overall, Majestic SEO is easy to use and effective for seeing what kinds of backlinks your site has developed over time. While the amount of data that Majestic SEO produces may be overwhelming to a first-time user, the data is easy to interpret after taking a closer look. Data from Majestic SEO is taken from the software’s internal tool rather than being scraped from Yahoo, Google and Bing.

If you’re looking for a dynamic tool that is hyper focused on link building, try Majestic SEO out. However, if you’re less concerned about links then this might not be the tool for you.

Why do You need it?

2. Majestic SEO Best Tools of Majestic SEO Site Explorer: Lets you explore a domain/URL in great detail. Users on Silver, Gold and Platinum subscription plans get access to the full tool.

Backlink History Checker: It allows SEOs to determine the number of backlinks detected by our sophisticated web robots for given domains, subdomains or URLs.

Search Explorer: Let the user determine keywords and take necessary actions to appear at the top of search result.

Link Intelligence API: This robust and fully documented API lets you to bring raw data into your own applications at a variety of price and points and licensing levels

Additional Tools: Anchor Text Analysis, Domain Analysis, Webmaster ToolsURL Submitter: Easily add URLs to be submitted to our crawler.Bulk Backlink Checker: A valuable time saver when all you want is backlink counts for many domains.

Neighbourhood Checker: A well-configured server can easily serve requests for a large number of domains for a single IP.

Standard and Advanced Reports: Subscribers can create Advanced Reports and Standard Reports for domains they own from the "My Reports" screen 

2. Majestic SEO Pros:

Easy-to-use interface A summary of all information necessary for a link building strategy is available for your use,

including External Backlinks, Referring Domains, Trust Flow and Citation Flow. Ability to download data and ability to create reports with all necessary information Flexible pricing plans Free backlink explorer for websites you already own and limited number of free reports

Cons:

Not easy to compare backlinks to competitor sites Need a lot of time to analyze data to get the most out of the tool Does not have a “pretty” interface-the data leaves a lot to be desired Some charts are difficult to read/interpret

Pricing Majestic SEO offers 30 Days Free trial to all of its tool. And the paid version for premium plans starts from $49.99/month.

2. Majestic SEO

Web Address: www.majestic.com

“Inbound marketing is complicated. Moz’s software makes it easy”, the profound slogan made by Moz.

Best Tools of MozOpen Site Explorer – Research and compare backlinks with competitors for intelligent, targeted link building. Identify top pages, view social activity data, and analyze anchor text.

Followerwonk – Take a deep dive into your Twitter analytics. Analyze and segment your followers, compare users, and find out how to engage your audience.

MozBar – View link metrics, analyze page elements and SERP results, and access your favorite SEO tools in-line while you browse the web. For Chrome and Firefox.

Moz Local – Check your U.S. business listings on Google+ Local and other prominent local search engines—then see how you can improve them.

MozCast – Track day-to-day changes and fluctuations in Google rankings. MozCast is your daily “weather report” showing turbulence in the Google algorithm.

1. MOZ

Why Should You Get Paid plan?Detailed marketing analytics for campaigns including a new Landing Pages reportMore powerful tools such as Fresh Web Explorer, Rank Tracker, On-Page Grader, Crawl Test and moreWildly appreciated customer support

1. MOZFree and paid both versions are available. Free version is a 30 day trial and the Paid version starts from $99/month.

Do you Really Need Moz?

If you have a website, almost certainly. Especially if search traffic is a main traffic driver to it or like most people, you want it to be. Moz simply provides so much value that few others can. And this is regardless of whether your website is for business or personal branding.

Web Address: https://www.MOZ.com/

1. MOZPros

Offers keyword research tools Link management tools Help you launch a top-notch SEO program.

Cons

Limits the number of keywords you can track per campaign.

The Verdict:

9.83/10

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