what did i miss? 2013 seo review

39
WHAT DID I MISS? WHAT DID I MISS? 2013 SEO REVIEW 2013 SEO REVIEW Will Hanke WhereIsMyBusiness.com

Upload: will-hanke

Post on 18-May-2015

163 views

Category:

Business


1 download

DESCRIPTION

What SEO changes and updates did you miss in 2013?

TRANSCRIPT

Page 1: What did I Miss?  2013 SEO Review

WHAT DID I MISS?WHAT DID I MISS?2013 SEO REVIEW2013 SEO REVIEW

Will Hanke

WhereIsMyBusiness.com

Page 2: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Search Engine OptimizationSearch Engine Optimization

Page 3: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

2013 Algorithm Changes2013 Algorithm Changes

300+

Page 4: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

6 Major Changes6 Major Changes

Page 5: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Penguin Update 4 (2.0)Penguin Update 4 (2.0)

Page 6: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Penguin 1.0 – April 2012Penguin 1.0 – April 2012

Page 7: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Domain Crowding/ClusteringDomain Crowding/Clustering

Page 8: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Google+/Publisher/AuthorshipGoogle+/Publisher/Authorship

Page 9: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Claim & Verify Claim & Verify Your WebsiteYour Website

Page 10: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Google Plus PageGoogle Plus Page

Page 11: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.comgoogle.com/webmasters/tools/richsnippets

Page 12: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification... The true cost of remaining anonymous, then, might be irrelevance.”- Feb 2013

Page 13: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Authorship = Links?Authorship = Links?

willhanke.com/blog/

Page 14: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Hummingbird UpdateHummingbird Update

Page 15: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Context of a QueryContext of a Query

Page 16: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Knowledge GraphKnowledge Graph

Page 17: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Page 18: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Page 19: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Keywords: (not provided)Keywords: (not provided)

Page 20: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Secure SearchesSecure Searches

https://

Page 21: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Page 22: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Page 23: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Page 24: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Conversational SearchConversational Search

Page 25: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Tell Me a StoryTell Me a Story

Page 26: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Mobile Compatibility Mobile Compatibility “Reward”“Reward”

Page 27: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Page 28: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Mobile Speed PenaltiesMobile Speed Penalties

developers.google.com/speed/pagespeed/

Page 29: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Other Changes of NoteOther Changes of Note

Page 30: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Other Changes & NotesOther Changes & Notes

Payday Loans

Page 31: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Other Changes & NotesOther Changes & Notes

Payday Loans

Advertorials

Page 32: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Other Changes & NotesOther Changes & Notes

Payday Loans

Advertorials

Guest Blogging/Posting

Page 33: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Other Changes & NotesOther Changes & Notes

Payday Loans

Advertorials

Guest Blogging/Posting

Time to Long Click

Page 34: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Content Marketing: Coming of AgeContent Marketing: Coming of Age

Page 35: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Summary of 2013 SEO Changes:

Build a site with great content that your

visitors find useful.

Page 36: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Questions?

Page 37: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

How to Show, Tell and Sell Online Using Video7:00 PM – 8:30 AM - $10Learn how to capture and retain the focus of your ideal prospects regardless of their attention span using video.

WhereIsMyBusiness.com/meetup/

Next Class – Feb 20Next Class – Feb 20

Page 38: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Demystifying the Google Zoo6:00 PM – 9:00 AM - $57 - $47 if you register tonightThis is a bring-your-laptop workshop! We will go through all the Google properties that you need to use as a business owner, and we'll help you sign up and configure each of them!

Plus, we'll help you make sure that your Google Plus, Google Publisher and Google Authorship accounts are all set up right for maximum visibility!

Next Workshop – March 20Next Workshop – March 20

Page 39: What did I Miss?  2013 SEO Review

WhereIsMyBusiness.com

Thank You!Thank You!

WhereIsMyBusiness.com

314-496-8665

@WhereIsMyBiz