5 DIY MARKETING TIPS

Online Marketing At Your Finger Tips

FALSE PROMISES

Quit spending big money on other people’s promise of turning

your website or business into a highly successful venture.

In fact, you can do that on your own, while saving money and

still keeping your business profitable amidst competition!

Read on and find our practical, DIY tips that online marketers

like you shouldn’t miss!

MARKET YOUR BUSINESS

EVERY DAY

Any online marketing campaign won’t produce success unless

you commit yourself to it—every day.

Whether you’re conversing with your customers on Facebook

or Twitter, updating your blogs, or creating a new YouTube

video, it’s important that you stick to a schedule to work on

building your brand’s online presence.

KNOW YOUR AUDIENCE

A clear understanding of your target audience will impact all

aspects of your campaign, marketing media

used, channel, message, layout and structure and content, right down

to the words and languages you use to describe what you do.

DETERMINE YOUR

CHANNELS

This means the different channels and methods of reaching your

target audience and where you detail the activities.

Prepare a digital matrix to include your prospective

channels, including:

• Keywords and search engine optimization

• Search engine marketing

• Online marketing blogs, eBooks and articles

• Social networking and social media PR and publicity

campaigns email marketing.

PERFORM KEYWORD

RESEARCH

Keyword research will help you determine which keywords attract

huge traffic, generates a high volume of research etc.

Using them correctly and effectively will drive potential clients or

customers to your site.

DRIVE TRAFFIC WITH

CONTENT

As people go online to look for relevant information about the

questions that pop up in their mind, the information or the

knowledge that they have about something will eventually have an

influence to their purchase decision.

So if you want your website to be a part of that research-and-

purchase process, make sure your contents are stuffed with useful,

helpful, non-commercial information.

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