5. cinema
DESCRIPTION
5. Cinema . Advantages :. High audience attention is received. Audio-visual effects with movements and colour . Extra scope for more dramatic and realistic impact. Disadvantages. It is less popular with the introduction of videotapes. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/1.jpg)
5. Cinema
![Page 2: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/2.jpg)
Advantages:
High audience attention is received.
Extra scope for more dramatic and realistic impact
Audio-visual effects with movements and colour.
![Page 3: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/3.jpg)
Disadvantages
There is limited coverage as it is limited to film goers.
It is less popular with the introduction of videotapes.It is non-interactive medium, as the audience cannot respond immediately.
![Page 4: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/4.jpg)
![Page 5: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/5.jpg)
6. Direct Mail
![Page 6: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/6.jpg)
Advantages:
Audience selectivity is practicedIt is very flexible
People will be very attracted
![Page 7: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/7.jpg)
DisadvantagesLimited only to the literate.Limited to the mailing list of the company.Cost per client is relatively high.Suffer form the stigma of being classified as junk mail.
![Page 8: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/8.jpg)
![Page 9: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/9.jpg)
![Page 10: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/10.jpg)
7.Outdoor hoarding and signboards
![Page 11: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/11.jpg)
Advantages:Impact of large size and color.It is flexibility.
High repeated exposure.Its very low cost medium.
![Page 12: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/12.jpg)
DisadvantagesNo audience selectivity.Suitable for literate.Its open for vandalism.Higher competition.
![Page 13: 5. Cinema](https://reader036.vdocuments.us/reader036/viewer/2022062315/568164e9550346895dd75310/html5/thumbnails/13.jpg)
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