AWARDSThe Philippine Creative Print Awards

4TH

TINTA

ENTRY KIT

ABOUT THE UNITED PRINT MEDIA GROUP (UPMG)

MISSION & VISION

UNITED PRINT MEDIA GROUP is a progressive organization of print media and publication companies in the Philippines. Its thrust is towards promoting the continuous development and pursuit of excellence of the Philippine print media industry. UPMG is one of the sectoral members of the Advertising Board of the Philippines (Adboard) and the Advertising Standards Council (ASC).

UPMG is a formidable professional organization, it is composed of companies publishing major dailies, broadsheets, magazines and tabloids circulated in the Phlippines and overseas. UPMG was founded in

• Invite, recruit and unite as many publication companies in the philippines as viable.• Initiate programs, activities and undertakings that would serve the interests and vision of the organization.• To provide continuous learning

ABOUT THE TINTA AWARDS

The United Print Media Group (UPMG) spearheaded the Tinta Awards in 2008 and it is now on its fourth run of celebrating creative excellence in print advertising. Tinta Awards - encourages creativity in print advertising including its digital formats and raise the profile of print media in the Philippines. With the emergence of the digital news platform, this year, we also encourage entries from the publication’s websites and online products.

Through the Tinta Awards, the United Print Media Group (UPMG) offers advertising agencies, media agencies, advertisers and publications the opportunity to be recognized and awarded for their best work in the print media.

www.philippinetintaawards.com

COMMITTEE CHAIRPERSONS

RICKY M. ALEGREUPMG President

ANGEL V. GUERREROChairman

JAY R. SARMIENTOCo-Chairman

SPONSORSHIPS

DANNY G. OCAMPOSub-committee Chair

LITA PASCUALSub-committee Chair

COMPETITION

LUCIEN DY TIOCO Sub-committee Chair

EVENT STAGING

BADETTE CUNANAN Sub-committee Chair

PUBLICITY

KAT DALUSONGSub-committee Chair

MERCEDITA PASCUALSub-committee Chair

July 27, 2001, from a merger of the defunct PRIMO (Print Media Organization) and PRADO (Print Advertising Organization), resulting in one “Unified” group. UPMG also works vigorously towards the standardization of print media policies and regulations as well as it values and ethical practices. It now boasts of more than 33 active member-publications with over 120 titles.

With the collaborative efforts of all its members, shunning its own individual corporate interest, UPMG promotes creativity, innovation and quality in the works of its members and the industry as a whole to keep it vibrant, relevant and competitive. It also keeps the bar of ethical standards and practices high while upholding the principles of enjoying freedom and independence of the press while doing so with a moral sense of responsibility.

While carrying out its traditional roles of informing, educating and entertaining the public and participates in social development and nation building, UPMG is steadfast in safeguarding as well the interest of Philippine print media and the audience it serves.

MEMBERSMonica Publishing (Abante)Alted PublicationABS-CBN PublishingSanserif, Inc. (Adobo Magazine)BulgarBusiness MirrorBusiness WorldBanderaCommuter ExpressChinese Commercial NewsDyaryo NgayonElama PublishingFairnews Media, Inc.Gadget Magazine Hinge Inquirer PublicationsMalaya Business InsightManila Bulletin Publishing Corp.Manila Standard TodayThe Manila TimesMuse MagazineMedia Central Inc.One Mega GroupPanay NewsPeople MagazinePhilippine Daily InquirerPhilippine Journalists, Inc.The Philippine StarPilipino Star NgayonPinoy ParazziPinoy GolfersSunstar Manila Marketing The FREEMANVillage Pipol

AWARDSThe Philippine Creative Print Awards

4TH

TINTA

and development programs and opportunities.• To take a united front in taking positions for the benefit of the industry.• To achieve common benefits and promote harmonious relationship

among each other and with all sectors involved in the print media business and advertising. • To raise the ethical standards and upgrade the quality of both its members’ general and individual services.• To work towards a standardization of print media policies and regulations.• To undertake CSR and outreach projects.

“TO BE THE WIDELY-RECOGNIZED PRIMARY ORGANIZATION REPRESENTING THE INTEREST AND POSITION OF THE PRINT MEDIA INDUSTRY IN THE PHILIPPINES WITH REGARDS TO BUSINESS, SOCIAL AND OPERATIONAL CONCERNS.”

The Tinta Awards is open to all Philippine-based advertising agencies, media agencies, advertisers, publications, digital agencies and schools for the Student category.

All entries must be designed for publication in newspapers or magazines or its online edition.

All entries must have been published or displayed for the first time between January 2013 to June 20, 2014.

Ad placements in international publications are accepted but the entry must have run in the Philippines to qualify into the competition.

The Tinta Awards Student Category is open to all college students. Each entry must be endorsed by a university dean or an accredited school representative.

All entries must be accompanied by an entry form, entered in the correct format as specified in the entry guideline, and the entry fee payment to ensure acceptance into the competition.

The organizers may refuse entries that offend national or religious sentiments or public taste.

KEY DATES

ENTRY FEES

Deadline for submission of Entries:

June 20, 2014

Entry forms are available atwww.philippinetintaawards.com or email the UPMG Tinta Awards Secretariat at philippinetintaawards@gmail.com or call (+632) 4039859 or Millette at +639152130236.

United Print Media Group (UPMG) office at Unit 602 Cityland Pasong Tamo Tower, 2210 Don Chino Roces Ave, Pio Del Pilar,Makati City Philippines.

P 800 per print ad entry/per category

P 1,000 per print campaign (two or more in a campaign)

P 1,500 per interactive or integrated campaign

P 1,500 per online ad campaign

P 1,000 for each entry in each Craft/Technical

Category

P 300 for the Student Category

*There is no limit as to the number of entries a company

or student enters into the competition

A. Print/Magazine Advertising -

ConsumerConsumer – Single Print AdConsumer – Print Campaign (two or more in a campaign)

B. Print/Magazine Advertising –

Public ServicePublic Service – Single Print AdPublic Service – Print Campaign (two or more in a campaign)

C. Interactive Print CampaignThe print ad has an element in its execution where a reader can interact with the physical print ad in the newspaper or magazine like QR Codes, Augmented Reality (AR), coupons, cut-outs, scented ink, etc.

D. Integrated Print CampaignA campaign for an advertiser that uses a multidisciplinary approach to deliver a consistent set of message in more than two different communication channels like websites, mobile, events, promotions, broadcast, etc. with print at the core of this integration.

E. Special Print Media ExecutionEg .False covers, wraps, inserts, special paper, product sampling in print publications

F. Online Advertising CampaignThe online advertising campaign must have run in the website and online products of the newspaper or magazine titles like e-news, digital editions

Banner Ads Banners ads in the websites or e-editions of a print publication

Digital Ads Digital ads in electronic editions or e-editions of the print publications

CRAFT/TECHNICAL CATEGORY

STUDENT CATEGORY

Student Brief

BEST COPYBEST ART DIRECTIONBEST TYPOGRAPHYBEST ILLUSTRATIONBEST DIGITAL IMAGING/RETOUCHINGBEST PHOTOGRAPHY

1. PRINT AD2. PRINT CAMPAIGN more that two print ads

in a series3. INTERACTIVE includes a digital

component with print ad the core medium

Each student entry must be endorsed and accredited by the dean of the school or head of department.

Entry Fee is P300.00.Deadline for submission is June 20, 2014

The role of print in the digital space has been perceived to be diminished by a slew of functions that has been replaced by technology.

Eg:Scoop – Breaking NewsPortability – mobile devicesShowbiz Chismis – video scandals

However, print has a lot to offer in the changed landscape. The style of writing and the depth and substance of

All entries must have been published or displayed for

first time between

January 2013 to June 20, 2014.

Awards Night

July 10, 2014, 6pm

RULES OF ENTRY CATEGORIES

COMPETITION CATEGORY

understanding pressing issues and its unpararalled reputation are just a few of the print medium’s edge over other media.

The challenge is to define print media’s role on the new media landscape and what communication campaigns can be done to attract new generation readers among the youth.

ENTRY GUIDELINES

Deadline of Entries

Entry Kit / Entry Forms:

Entry Material

CONTACT THE TINTA AWARDS

Entry FEES / Entry PAYMENT

CASH

CHECK

BANK TRANSFER

June 20, 2014, Friday

All entries must have been published or displayed for the first time between January 2013 to June 20, 2014

The Tinta Awards Entry Kit and Entry Forms are available at www.philippinetintaawards.com

Email the UPMG Tinta Awards Secretariat at philippinetintaawards@gmail.com

Call (+632) 4039859 or Millette at (63) 9152130236.

United Print Media Group (UPMG) office at Unit 602 Cityland Pasong Tamo Tower, 2210 Don Chino Roces Avenue, Pio del Pilar, Makati City.

Make sure all material adheres to our specifications and sizes.

Please use the labels provided in the entry forms.Please send your materials in good time before the closing date on June 20, 2014.

Print Ad/Print Campaign/Craft/Technical EntriesOne (1) mounted printed proof of each print ad entry. Size is 60cm x 40 cm (A2) and must be mounted on a black illustration board with a copy of the Entry Form and proof of payment attached to the back of the board.

Each entry must be accompanied by a CD containing the digital file on the entry in jpeg, 300 dpi format. Please label the CD with name of entrant and name of campaign.

Online/Integrated/interactive EntriesNo agency branding must be visible on the entry.

Each entry case study must be laid out and printed on a proof using the size of 60cm x 40 cm (A2) and must be mounted on a black illustration with a copy of the Entry Form and proof of payment attached to the back of the board.

If there is a video presentation please accompany the entry with a CD containing the video.

If it links to a website, indicate the URL on the Entry Form.

Entry demo presentation videos must be no longer than 3 minutes. It should be clearly demonstrated how the readers was able to interact with the medium.

Video entries must be sent in mpeg or quicktime format saved on a CD.

P 800 per print ad entry/per categoryP 1,000 per print campaign (two or more in a campaign)P 1,500 per interactive or integrated campaignP 1,500 per online ad campaignP 1,000 for each entry in each Craft/Technical Category P 300 for the Student Category

*There is no limit as to the number of entries a company or student enters into the competitionEach entry must be accompanied by an accomplished entry form and payment.

To the secretariat of UPMG at United Print Media Group (UPMG) office at Unit 602, Cityland Pasong Tamo,2210 Chino Roces Avenue,Pio Del Pilar, Makati City, Philippines.

Checks must be made payable to the United Print Media Group, Inc.

Account Name: United Print Media Group, Inc.Bank Name: China Bank – AIM Legaspi BranchAccount Number: 115-1280215A photocopy of the Bank Transfer has to be attached to each entry as proof of payment.

Email: philippinetintaawards@gmail.com Tel: (+632) 4039859 Fax: (+632) 4037787Mobile: Millette at (+63)915 213 0236.Website: www.philippinetintaawards.com

A jury composed of leading ad agency creatives, media and digital experts will form the prestigious jury of the 4th Tinta Awards.

A Gold, Silver and Bronze Tinta Award will be given in each category.

Shortlisted entries will receive a finalist certificate.

A Grand Prix may be awarded in each main category not including the student categories.

A Tinta Awards Agency Of The Year will be awarded. This recognition is given to the agency that obtains the highest score for entries into the competition.

Grand Prix – 20 pointsGold – 15 pointsSilver – 10 pointsBronze – 5 pointsShortlist – 2 points

An independent auditing firm will be commissioned to tabulate the judging scores. The jury’s decision is final.

Creative Excellence in Print Advertising

JUDGING CRITERIAIn order of importance:

- The work must be an original and inspiring idea - It must be relevant to its context

- It must be well executed

AWARDS HOW TO ENTER

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2013 WINNERS

1

JURY A(Print Single, Print Campaign, Craft)

1 Raoul S. PanesJury ChairmanChief Creative OfficerLeo Burnett Manila Group

2 Manuel VillafaniaCreative Director and Head of DesignTBWA\SMP

3 Dale Lopez Executive Creative DirectorBBDO Guerrero

4 Denise TeeChief Digital OfficerAce Saatchi & Saatchi

5 Eugene DemataExecutive Creative DirectorDM9JaymeSyfu / Digit

6 Noel BermejoDeputy Executive Creative DirectorMcCann Worldgroup

2

5

A. Print/Magazine Advertising - Consumer

BBDO Guerrero, IncBayer Philippines, Inc.Persistent Headaches (Hex/Repair/Strike)

B. Print/Magazine Advertising – Public ServiceDM 9JaymeSyfuABS-CBN FoundationBantay Kalikasan

TBWA\Santiago Mangada PunoEnvirotech Waste Recycling Inc.School Chair Catalogue

TBWA\Santiago Mangada PunoPreview MagazineAids DefyingC. Interactive Print Campaign

Leo Burnett ManilaGolden Arches Development Corp.McDonald’s McCafe “Coffee Stain”

D. Integrated Print Campaign

DDB PhilippinesSting Power Pacq Energy DrinkPacquiao Positive

BBDO Guerrero, Inc.Union Journalists of the PhilippinesClosed Eyes

Draftfcb ManilaPhilippine Red CrossHelp Japan

JUDGES

JURY B(Student, Interactive, Integrated, Online)

7 Boy PangilinanChief Executive OfficerCarat Philippines 8 Nicanor Gabunada, Jr.President & CEOOmnicom Media Group Philippines

9 Jos Ortega Chairman and CEOHavas Media Ortega10 Joanna MojicaManaging DirectorStarcom Mediavest

11 Malu VasalloManaging DirectorMEC

12 Donald Patrick LimChief Digital OfficerABS-CBN Broadcasting Corporation

13 Leah Besa-JimenezGroup Head – Media ConvergenceSmart Communications, Inc.

13

7

9 10

E. Special Print Media Execution

BBDO Guerrero, Inc.Union Journalists of the PhilippinesClosed Eyes

Blackpencil ManilaPreview MagazineTolerance Campaign “ Intolerant Banner”

Student – Single

University of Asia & The PacificKiwiReflect shoe

TINTA AWARDS 2013

F. Online Advertising Campaign

SPONSORS

PARTNERS