CrowdsourcingThomas J. Howardthow@mek.dtu.dk

Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:

“Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark”

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

2

What is Crowdsourcing?

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

3

Types of Crowdsourcing

Crowd Funding (22% of sites)

Crowd Labour (8% of sites)

Crowd Innovation (10% of sites)

Distributed Knowledge (37% of sites)

Crowd Creativity (14% of sites)(Aesthetics & Branding)

Tools (9% of sites)

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

4

Crowdsourcing

How would we use it?

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

5

Crowdfunding

Tech Art

Social

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

6

Funding

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

7

Funding

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

8

Funding

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

9

Funding

Magnetic Lights Project

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

10

Innovation

Divergent/

Problem Solving

Convergent / Solution Evaluation

Push & Pull

Social Challenges

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

11

Innovation

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

12

Innovation

Troels Pedersen

BATTERY-LESS MAGNETIC BICYCLE LIGHTS - Never find yourself in the dark again!

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

13

Innovation

Magnets clipped to spokes, copper coil inside the light unit

BATTERY-LESS MAGNETIC BICYCLE LIGHTS - Never find yourself in the dark again!

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

14

Innovation

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

15

Labour

• Debugging• Advertising and testimonials• Proofreading• Web-design• Graphic enhancement• Website testing• Surveys• Data entry

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

16

Aesthetics & Branding

• Fashion

• Sounds

• Artwork

• Logos

• Graphic Design

• Photography and Images

Competition Driven

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

17

Aesthetics & Branding

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

18

Aesthetics & Branding

Reelight

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

19

Anything left for us to do?

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

20

Crowdsourcing is now a mature field, use it and master it.

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

21

Questions

?

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

22

Exercise

In your project teams, produce a strategy for how you may use crowdsoucing, where it would be of most benefit to your project and team.

Consider the skills and competencies your team is lacking.