THEPITCH

DTU – Innovation & Product Development

April 10th 2012

AGENDA

• Inputs on how to do a pitch- What do you tell them?

- How do you tell them?

• Pitch session 1: Your 5 min. pitch- Team 1-7

• Pitch session 2: Your 5 min. pitch- Team 8-14

WHYBOTHER?

The purpose:• Create curiosity and interest • Set up more meetings

So it should…• Give a clear description of your idea • Tell how you are going to make money• Where are you and what are your next steps?• Sell the idea through a good story

WHAT DO YOU TELL THEM?

Introduction

• Opening slide/logo- Introduce yourself- The essence of your business idea in one sentence

PRODUCT/SERVICE

• Background: Problem & customer pain

• Business idea: The pain killer - How does your idea address this pain (in a new way)?- Why is this solution better than the competitors’?- Value proposition / Unique selling point

• Idea Protection

MARKET&CUSTOMER

• Market:- Description and size - Geography- Expected market growth

• Customer:- Who is your typical customer?- Is your user your buyer?- What is your segment?

BUSINESSMODEL

• How will you make money?- Fixed product price, subscription, after sale and

service, device and disposables

• Expected price

• Expected turnover per year

IMPLEMENTATION&STATUS

• Timeline:- Where are you now?- What are your further steps?- Important milestones

• Resources needed

• Exit strategy?

THETEAM

• Your competencies

• Responsibilities

• Plan to reinforce team in the future?

HOW DO YOU TELL THEM?

THREERULESOFTHUMB

First tell them what you are going to tell them

Tell them

Then tell them what you told them

THEINTRODUCTION

• The crucial opening: Catch their ATTENTION

• Generate INTEREST

• Make the listener UNDERSTAND

HOWDOYOUTELL?

• Smile, eye contact, enthusiasm

• Be prepared

• Talk slowly and clearly

• Stand still (but not too still…)

• Use pictures, quotes, statistics, examples

POWERPOINT

• Keep it simple 1: Bullet points etc • Use visuals

• Check the quality

• Keep it simple 2: Clear visual identity

• Rehearse

SUMMARIZE

Know your PRODUCT, AUDIENCE and GOAL

Make them understand the BUSINESS

Generate DESIRE

PITCHING YOUR IDEA

CONTACTINFO

Venture CupCopenhagen OfficeHowitzvej 60, 1st floor2000 Frederiksberg

Mikkel SørensenRegional ManagerT: +45 31321390E: ms@venturecup.dk