4 ways to strengthen your brand and web presence

12
www.ProWeb365.com 4 Ways To Strengthen Your Brand and Web Presence

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Page 1: 4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE

w w w . P r o W e b 3 6 5 . c o m

4 Ways To Strengthen Your Brand

and Web Presence

Page 2: 4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE

Your website represents you and your

company. Make it count. 

Customers search online to learn about your

company. 

They read your customers’ reviews. 

 Here are 4 Tips to strengthen your online presence and reputation.

Page 3: 4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE

0 24 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

TIP 1

Create interesting, meaningful web

content for your target audience.

Make a good impression. 

Demonstrate the benefits of your

services and products. 

Establish an online expertise with

viewers and search engines. 

4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

Page 4: 4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE

0 3

TIP 2

Find a provider specializing in CMS (content

management system) website design. 

Make the moment count. 

CMS design: 

WordPress Drupal Magento eCommerce

4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

Page 5: 4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE

0 44 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

Learn to make minor, routine changes

yourself… 

No programming skills necessary. 

It will keep your website up to date

and credible. 

It will save you TIME and MONEY. 

4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

Page 6: 4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE

0 54 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

TIP 3

Insist on a user-friendly, responsive

website… that loads FAST!! 

No one has patience for slow websites. 

Mobile friendly means ease of use and

happy customers. 

4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

Page 7: 4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE

0 64 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

No one has patience for poor navigation. 

A website that performs well, sells well. 

Your website is your 24/7 sales force. 

Let it draw the attention of your target

audience. 

Let it answer their questions and provide

solutions. 

4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

Page 8: 4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE

0 74 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

TIP 4

Survey your customer satisfaction

statistics regularly. 

Find ways to improve your ratings. 

Deal with bad reviews quickly. 

Respond and resolve issues promptly. 

Be gracious. Be respectful. Be honest. 

4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

Page 9: 4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE

0 84 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

Listen to feedback from your

customers. Learn from them. 

Expectations change. Meet them. 

Reputation management is critical.

Embrace it. 

4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

Page 10: 4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE

BERKSHIRE UNIVERSITY | COLLEGE OF ARCHITECTURE

W E B S I T E E S S E N T I A L S :

1. Meaningful content 

2. A good CMS website provider 

3. A user-friendly mobile platform 

4. Effective social media response 

4 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E 0 9

Page 11: 4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE

1 04 W A Y S T O S T R E N G T H E N Y O U R B R A N D A N D W E B P R E S E N C E

1. Trust

2. New business

3. Positive response from potential customers

4. Positive response from Google.com & Bing.com 

Y O U G A I N :

Page 12: 4 WAYS TO STRENGTHEN YOUR BRAND AND WEB PRESENCE

www.ProWeb365.com

612 . 590 . 8080