Digital Asset Management

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Before moving forward, make sure you have found a system that makes it

super simple to upload and organize files.

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What you need is a system that can be used, preferably on a daily basis, and

by a large number of users.

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Make sure your system has the ability to add tags and descriptions to files,

and create relationships between files.

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This is particularly important if you have a lot of marketing material or

photos.

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If you have come this far, you have found yourself a DAM System – a system that can

handle digital files. That’s nice.

But if you are in marketing you will need more tools that satisfy your specific needs

you’re really looking for is a MAM – part II in this series!

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