4 steps to succeed with automatic media buying
TRANSCRIPT
HOW TO SUCCEED WITH AUTOMATIC MEDIA BUYING
4 STEPS
Marketing based on data
Data Insights and automated media buying
based on data-driven decisions are often
described as the future of marketing.
We have highlighted four key steps for you
to be successful with your
communication.
Make sure you start with having really good knowledge
about your visitors online.
COLLECT AND OWN YOUR DATA
1
Internal, external, online and offline sources will help
you get a clear picture of your audience.
2
DATA INSIGHTS
Make a thorough analysis of your data and identify the right
target groups
The data should give you answers to following questions: Which audience should you target to increase the conversion? What target groups convert the best? What does each target
group cost to convert? etc
3
DETERMINE YOUR STRATEGY
Define your goals and KPI’s, and build a
strategy for what you want to accomplish
4
EVALUATE IN REAL TIME
Find the most effective activities by testing
different messages towards different audiences (A/B-
test), and evaluate the results in real time
It is important to have a tech partner who understands your needs. Delta has
developed a platform for you as an advertiser.
RIGHT PLATFORM
The platform enables you to deep dive into your data and with insights create specific target
groups. You have full transparency over activities and purchases, no data loss between the data and the buying process, and you can
optimize your activities in real time.
By automating media purchases, they become more efficient
Effective media buying
Collect, understand and manage
data in order for you to get new
deeper customer insights
Compile relevant audiences based
on all available data sources, your
own and external
Use the data to make relevant
media purchases so that you
can grow your business
WITH DELTA'S PLATFORM WE HELP YOU TO:
Buy html5 video, video-in banner, display, mobile.. We can also help you create the materials.
Delta Projects is an independent full-stack adtech provider, operating
on the demand side, offering a Data Management Platform and utilizing
programmatic buying for display, video and mobile.
Delta Projects
TRANSPARENCY
Total control
INSIGHTAudience and ad insights in real time
INNOVATIONForward thinking and new technology
Delta Projects in Europe 10 years of experience in analyzing campaigns
on the European market
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GERMANY
Local offices
NORWAY
HOLLAND
DENMARK
Some of our customers
E V O LV I N G T E C H N O L O G Y F O R O N L I N E A D V E R T I S I N G
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Please contact us to learn more about Delta Project and what we can do for you