Reasons Why You
Shouldn’t Start a
Business Blog
4
Customer experience and relevant content
is more important than ever before
Both mom-and-pop shops and multi-million
dollar corporations are looking to connect
with customers and earn new business
With a company blog, businesses of every
scale can experience some form of success
The impact of business blogging is undeniable,
and it’s perfect for generating buzz
and driving traffic
So why would anyone say no to starting a business blog?
1. You Aren’t Concerned With
Search Rank
Business blogging has huge benefits in terms of SEO
With so much competition, business
owners need innovative ways to reach new customers
Blogging is one of the top outlets that triggers
the search engines while engaging real people
Using a business blog to score better Google
rankings is a slow process, but it’s proven
to be effective
If you aren’t concerned about your website’s search engine rank, you shouldn’t start
a business blog
It will only help your rankings get better over time.
2. You Have Zero Interest
in Sharing Great Social Content
More small businesses are embracing social
media now than ever before
It’s great to see small businesses
heading in the right direction
But the problem is that many small business
owners aren’t sure what to post, tweet, or pin
You shouldn’t start a business blog if you don’t want to share
helpful and engaging content with customers
It will only give them content to enjoy and share
with their friends
3. You Don’t Want to Build
Awareness For Your Business
Eventually, the excitement of every start up will die down
Brand awareness will help keep your
company afloat
And a business blog will leverage your own
voice to generate buzz for your company
Besides, who will talk about you
if even you aren’t talking about you?
You shouldn’t start a business blog if you want to build a great
brand and create awareness of your name.
It will only help you build up your
brand name, products, and services
4.You Don’t Care About cost
Effective Marketing
Business blogging is by far one of the most cost effective forms
of marketing that exists today
Striking the right balance between cost
and content that converts is key for your ROI.
Many methods of advertising are budget
breaking and short lived.
Business blogging is cost effective
because it can be tweaked so easily
You can sprinkle in extra content and design features to add some oomph
Try doing that with a billboard or TV ad
You shouldn’t start a business blog if you
like to spend big bucks unnecessarily on your marketing
Business blogging will only help keep cash in your wallet while
maximizing your reach for new customers.