6 reasons to start an ir blog

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BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG BLOG reasons to start an investor relations BLOG

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Page 1: 6 reasons to start an IR blog

BLOG

BLOG BLOG BLOG

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BLOG BLOG

BLOG BLOG BLOG BLOG

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reasons to start an investor relations BLOG

Page 2: 6 reasons to start an IR blog

#1 Share your investment story with a much larger audience

• Exposure to the viral web

• Many investors use blogs as part of researching an investment decision

• Most journalists use blogs as part of researching a story

Page 3: 6 reasons to start an IR blog

#1 Share your investment story with a much larger audience

• Post links to your blog posts on Facebook, Twitter and LinkedIn

Page 4: 6 reasons to start an IR blog

SSS KPI

#2 An investor relations blog can be a great context provider

SG&A EBITDA ROI COGS GPM

An IR blog can help investors and analysts better understand your business and its financial triggers

Page 5: 6 reasons to start an IR blog

#3 Additional avenue for receiving investor feedback

Interactive channel provides opportunity to engage shareholders in dialogue

Page 6: 6 reasons to start an IR blog

#4 An investor relations blog can drive / direct traffic to your website

Page 7: 6 reasons to start an IR blog

#5 Regular blog posting helps Search Engine Optimization efforts

Search engines reward fresh, relevant content

Page 8: 6 reasons to start an IR blog

#6 Save your IR team, and your C-level executives, time

Reduce time spent answering repetitive questions on the phone or by email

Page 9: 6 reasons to start an IR blog

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