4 ps of digi marketing
DESCRIPTION
Keynote speech at Hello World by TurnOnTech live. Introduces idea of 4 P's of digimarketing: Permission, Participation, Profile (watch out for Privacy), and Personalization.Ian Fenwick is Advisor at Sasin Graduate Institute of Business Administration and Founding Partner of digiAindra Co. Ltd. digiAindra undertakes turnkey digimarketing: "one-stop digimarketing".TRANSCRIPT
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the 4 P’s of digimarketing
ian fenwick
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product
place
price
promotion
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permission
Copyright Ian Fenwick, 2009
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permission
participation
Copyright Ian Fenwick, 2009
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Source: OgilvyOne, Thailand
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MK GAME
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http://www.slideshare.net/rashmi/meet-dave-meet-slideshare
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permission
profile
participation
(privacy)
Copyright Ian Fenwick, 2009
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permission
profile
participation
(privacy)
www.aclu.org/pizza
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permission
profile
participation
(privacy)
personalization
Copyright Ian Fenwick, 2009
![Page 15: 4 Ps Of Digi Marketing](https://reader031.vdocuments.us/reader031/viewer/2022013003/54bf71b74a7959ce088b45d4/html5/thumbnails/15.jpg)
permission
profile
participation
(privacy)
personalization product
place
price
promotion
Copyright Ian Fenwick, 2009
![Page 16: 4 Ps Of Digi Marketing](https://reader031.vdocuments.us/reader031/viewer/2022013003/54bf71b74a7959ce088b45d4/html5/thumbnails/16.jpg)