ps lifestyle marketing-pres7

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PS Lifestyle is a national leader in providing exceptional amenity service and lifestyle solution experiences within the senior living environment. ENRICHMENT MAGAZINE SALON & SPA SHOP

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Page 1: PS LIFESTYLE marketing-pres7

PS Lifestyle is a national leader in providing exceptional amenity service and lifestyle solution experiences within the senior living environment.

E N R I C H M E N TM AG A Z I N ES A LO N & S PA S H O P

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Launched in August 2008 with the simple goal of transforming senior community “beauty shops” into professional salons & spas, we’ve learned that every service we provide has three customers: a senior, a family member, and the senior community itself.

Today, PS Lifestyle’s expanded, innovative portfolio of Salon & Spa, Shop, Magazine, and Enrichment initiatives simultaneously caters to all three audiences, boosting the marketability of our Partner Communities and enhancing resident and family satisfaction.

Given the personal nature of the services we provide, our 650+ employees develop deep and sensitive connections with our senior clients and, by extension, their families and professional caregivers. Over the past six years, we’ve paid attention to and learned from our inimitable experiences within the senior community environment, and we’ve developed new innovations to complement our trusted position as the largest amenity service and lifestyle operator in the national marketplace.

60,000+Senior Members

90,000+Caregivers & Employees

180,000+Census Senior foreach community

480,000+Family, Friends and

Caregivers who are decision-makersw/for a senior

PS Lifestyle’s portfolio of initiatives simultaneously caters to the needs of

seniors, families, professional caregivers, and senior communities.

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PS Lifestyle’s operations energize the physical, intellectual, and emotional wellness experiences of our customers, giving our Partner Communities an unparalleled edge in the marketplace.

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S A LO N & S PAA Trusted Industry Leader

“What began as a third party operator and manager of senior living salons is finding there’s potential for a much larger niche in services that cater to communities—outside of their operating companies.”

—Elizabeth Ecker Senior Housing News

AT A GLANCE

1,600,000+ Services

Delivered to Date

60,000+ Senior

Community Residents

400+ Partner

Communities in 30 States

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An innovative, resource-supported, and trusted industry leader, PS Salon & Spa dedicates unprecedented time, attention, and resources to our national operating platform.

Attention, Quality & Service

• 70+ Corporate, Regional, District, and Local Managers • 650+ Licensed and Alzheimer’s-Trained Beauty Professionals • Centralized National Supply Chain • National Recruiting, Training & Licensing Support

A Partner for Progress

• $3.0 MM in Salon & Spa Renovations • 400+ Community Partners Across 30 States • Community Web-Based Tools and Platforms • Organized Census-building Initiatives • Proprietary Line of Beauty & Wellness Products

Setting a New Standard

• Ongoing Salon & Spa Events • Custom Equipment Designed for Seniors • CARES™ Dementia/Alzheimer’s Certification

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Connecting Seniors and Their Families

PS Shop is the ONLY online destination where families and friends can personally connect with community residents by purchasing salon, spa & wellness services, pro-aging products, and personalized gift certificates.

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Peace-of-Mind for Families and Friends

PS Shop customers appreciate the platform’s ease of access and many communication features, including the options to personalize a Gift Certificate with a message and picture and to receive email confirmation after each purchased service is delivered. PS Shop has facilitated tens of thousands of connections between senior residents and their loved ones to date.

Amplified Marketing and Communications for our Partner Communities

The PS Shop platform complements and amplifies the marketing and communications efforts of our Partner Communities, providing additional print and digital touch points reaching the families and friends of senior community residents.

PS Shop’s customer communications include seasonal marketing campaigns, purchase and service delivery confirmation emails, monthly featured product emails, and more. With a wide array of salon & spa products and services offered and marketing capabilities, PS Shop serves as an invaluable addition to our Partner Communities.

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M AG A Z I N EA Lifestyle Magazine Designed For and About Seniors

PS Magazine is a pro-aging lifestyle magazine designed for and about seniors. All 68 pages of each issue are printed in large, easy-to-read font on non-glossy, grip-able paper. Published bi-monthly and distributed for free to community residents, PS Magazine features:

• Exclusive interviews with cultural icons (recent examples include Dear Abby, Sir Roger Moore, and Milton Glaser)

• Content from experts on aging

• Nostalgic, graphic look-backs on past pop culture themes and events

• For the grandkids: puzzles and games provided by our partner at Highlights for Children

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Custom Publishing

PS Magazine is proud to offer custom publishing opportunities and private-label print/digital issues to our Partner Communities, giving them the freedom to control their own content, message, and look and to enjoy prominent placement and guaranteed distribution.

belly band

custom cover

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Energy and Culture

To date, PS Enrichment has organized hundreds of special events in collaboration with Life Enrichment and Activities Directors. Together, we’ve shared our success stories with thousands of followers in our combined digital, print, and social media audiences.

Salon & Spa Parties

PS Enrichment invigorates the day-to-day operations of our Partner Communities’ salons with special events centered on key occasions for the salon and the community as a whole. Past events include:

• Grand Opening Celebrations

• Salon Anniversary Parties

• Seasonal Events

• Salon & Spa Product and Service Raffles/Giveaways

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Samite and Musicians for World Harmony

Expanding beyond the walls of the Salon & Spa, PS Enrichment has partnered with world-renowned musician and humanitarian Samite and his organization, Musicians for World Harmony. PS Enrichment sponsored Samite’s musical appearances as part of Dr. Bill Thomas’ Second Wind Tour in 2014 and his Age of Disruption Tour in 2015. These engaging and interactive performances have strengthened PS Lifestyle’s online presence and opened new avenues of advancement for our Partner Communities.

52,208 People Reached

27,377 Video Views

286 Likes, Comments & Shares

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To learn more about partnering with PS Lifestyle, please find our contact information below or visit

us on Facebook, Twitter, and LinkedIn.

Phone: 440.600.0020

E-mail: [email protected]