4 Ps for ‘Amul STAMINA’

Product

India’s First Sports Drink, In market, Sports Drinks often  contain

only Water, electrolytes & flavor, but Stamina is based on the goodness of milk nutrients in pre-digested form.

The refreshing flavor of the new Stamina Orange helps people of all age groups in drinking adequate quantities of this essential sports drink.

Product (cont.)

Drinking Stamina puts backs the fluids in the body, specially in sportspersons.

Carbohydrates in Stamina – sucrose and glucose help provide energy in the body.

Drinking fluids is critical for proper body functioning. Peak performance is ensured if a person is properly hydrated. 

Dehydration can be prevented by drinking Stamina before, during and after exercise.

Promotion

Sampling of Stamina at Harmony : › Delhi Depot has done sampling of Stamina

at Jawahar Lal Nehru Stadium on 15.10.2006 on the occasion of Harmony ( Marathon for aged persons above 60 years of age).

› put up a stall near the dias from where Amul had done sampling for 5000 pieces of Stamina. The stall was at a prime location which was decorated with Stamina Banners

Price

This product has been launched at an very competative price as compare to other Sports’ drinks in india › At Rs12 for 200 ml tetra pack.

Placement

Amul has launched this product keeping in mind the entire beverage range based on the platform of taste, health and natural products.

This range is in line with the growing awareness regarding health and preference for natural products among consumers.