4 comp intell analyst (1)

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Competitive Intelligence Analyst

Are you interested in …

a career that is exciting, challenging

and intellectually stimulating?the opportunity to make an impact

on company’s future plans anddecisions?

Then let us tell you about careersin competitive intelligence.



Competitive Intelligence

Analyst Career Opportunities

Presented by:Chanitra BishopChristopher Hosler Kyung-Hee Mun

Andrew Tawfik



What is Competitive Intelligence?

As such, the individual will drive informationgathering efforts from primary and secondarysources, and assess its accuracy, validity,and materiality. The scope will span across

target customers, competitive landscape, andadjacent markets. The individual will alsogenerate and disseminate actionableintelligence to senior leadership andpoignantly support a broad range of marketing

and sales initiatives in multiple geographies andsegments.

Sources: Oracle Job Description (monster.com)



CI – Collection Process

Internal CollectionProcess

Current Employees

Former Employees

External

Fieldtrips to competitors

Trade Shows

Open Source Material Competitor Analysis

Source: Gallup Organization (LexisNexisDatabase)



CI – Working Conditions

Inside Office

Data Analysis

Reviewing Open Source/RSS Feeds

Website of Competitors

Outside Office

Trade Shows

Local gatherings of competitors

“Unorthodox” Knowledge Repositories

http://www.businessweek.com/smallbiz/content/jun2000/ma3685105.htm?chan





CI and Ethical Issues

Competitive Intelligence is not industrial espionage

All information is gained through public sources

CI professionals do not engage in pretexting to obtaininformation about rivals

The Society of Competitive Intelligence Professionals’ code of ethics states members must:

Accurately disclose all relevant information, including one'sidentity and organization, prior to all interviews

Comply with all applicable laws, domestic and international

Avoid conflicts of interest in fulfilling one's duties



CI Resources - Academic and Professional

Resources Databases: Source for news and data regarding competitors,sector, and industry

Dialog DataStar

http://www.dialog.com/products/datastar/

Corporate Directories: Useful for figuring market shares,

location, sales, number of employees, and management profilesof competitors

ThomasNet http://www.thomasnet.com/

Web-Monitoring Services: Used to keep up-to-date on legal judgments and new web sites

TracerLock: http://www.tracerlock.com/


http://www.thomasnet.com/

http://www.tracerlock.com/

http://www.tracerlock.com/

http://www.thomasnet.com/




Academic & Professional Resources Continued

Books and Journals : A variety of published sources provide

reference material (analytical tools, outlooks) and product andservice reviews

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. Fleisher, C.S. & Bensoussan, B. (2002). Prentice Hall: Focus on analytical

tools, designed as a reference and comparison source.http://quicksitebuilder.cnet.com/fleisherfamily/booksbycraigsfleish

er/id2.html Business Information Searcher

Professional Organizations: Provide information, support,

business opportunities, conferences and seminars, andnetworking opportunities

Society of Competitive Intelligence Professionals Association of Independent Information Professionals

http://quicksitebuilder.cnet.com/fleisherfamily/booksbycraigsfleisher/id2.html






Skills/Background Required of CI Professionals at various stages

Competitive IntelligenceAnalyst

Industry Knowledge Ability to build

relationships Project Management Skills Knowledge of investigative

research tools


Sr. Analyst/Consultant

Experience criticallyreviewing & summarizingfindings

Ability to makerecommendations to upper

level management

Competitive IntelligenceManager/Sr. Manager

Experience evaluatingbusiness trends and

assessing market conditions Understanding of the

areas/actions that impactprofitability

Experience coaching andmanaging people andbudgets

Ability to think strategically

Source: Society of Competitive Intelligencewww.scip.org & www.monster.com

http://www.scip.org/

http://www.monster.com/







Career Paths Where Do CI Analyst Work?

Types of Employers

Corporations CI Consulting Firms Academia Self Employed

(Independent Consultants)

Top Industries that Hire CIAnalyst

Pharmaceutical Telecommunications Defense/Aerospace Computers/Hi Tech Healthcare Energy Industrial Manufacturing Agribusiness Service Sector Consumer Products Financial Services



CI Analyst Job Outlook Outstanding-expect very positive job growth

Increasing demand for market research/competitive intelligence,

forecasting products Limited product life cycle, become obsolete; to stay ahead, company

develop new products; companies seek to increase market penetration, expand new market

areas

Outside factors can quickly change company sales, profits, future

technological change global business climate economic/political conditions social trends

Greater need to understand competition, their market focus,threat to your business

9 out of 10 large companies have employees dedicated solely to thecompetitive-intelligence function

Pharmaceutical companies spend upwards of $1 million on theircompetitive intelligence activities every year(http://www.pharmacompetitiveintelligence.com / )

Greater role of foreign-based markets: greater need for cross-

cultural understanding

http://www.pharmacompetitiveintelligence.com/





CI Analyst Job Outlook

Many times, client’s expertise is in their products and existingmarkets, how to manufacture efficiently

As a specialist in market research, the CI Analyst hasbackground to quickly become an expert in needed marketfocus areas; become the company’s “hired-gun”, help themgrow in new markets

CI Analyst help clients

“cracks the code”: sort out these factors develop vision for future develop business expansion plans, timing issues

focus efforts, not waste resources on markets with poor future;what pricing will work

Job opportunities best with a masters or Ph.D. with strongquantitative skills

Great wages! Average base pay $78,000 (before bonus)

Source: www.scip.org/Library/salsamp03.pdf

http://www.scip.org/Library/salsamp03.pdf

http://www.scip.org/Library/salsamp03.pdf




For more information on competitiveintelligence visit: Society of Competitive Intelligence Professionals

http://www.scip.org

The CI Resource Index

http://www.ciseek.com


http://www.ciseek.com/

http://www.ciseek.com/


4 comp intell analyst (1)

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