360games insight session slides
TRANSCRIPT
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www.360d.org.uk @digiconx #360digi
Facilitator: Phil Harris One Thumb Mobile
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Dr Jo TwistCEO, UKIE
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Colin Macdonald Commissioning Editor for Games, Channel 4
Should Channel 4 be in the games business?
Half of all UK households now own a tablet
10
Smartphone penetration ubiquitous amongst 16-34s
11
Gaming dominates mobile usage
12Source: Flurry
Do brands care about people that play games?
13
14
15
16
$1.97
$2.56
$2.63
$4.47
$0.50
Source: www.chartboost.com/insights/
iOS average CPI (Cost Per Install) for July 2015
How much?!
Align the demographics
19
Play to people’s strengths
20
21
Don’t underestimate AppStore Optimisation (ASO)
Key Takeaways• Make good games. Use good developers.• Good games take both time and passion.• Find a Wow factor. • Polish. Polish. Polish.• Focus marketing efforts.• Repeatedly watch Torsten Reil’s “How to make a hit
iPhone game” presentation.• And…
• Make good games. Use good developers.• Good games take both time and passion.• Find a Wow factor. • Polish. Polish. Polish.• Focus marketing efforts.• Repeatedly watch Torsten Reil’s “How to make a
hit iPhone game” presentation.
• Don’t believe everything you read.
Key Takeaways
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Richard ScottCEO, Axis Animation
HELLOAXISANIMATION.COM
T: @AXISANIM F:/AXISANIM
#360DIGI
ANIMATION, LIVE ACTION & VFX FOR THE
ENTERTAINMENT INDUSTRY
THE AXIS GROUP IS MADE UP OF THREE
COLLABORATING TEAMS WITH DISTINCT TALENT
BASES
DISTINCTIVE, ENGAGING & ENTERTAINING GENRE
ANIMATION FROM AWARD WINNING DIRECTORS
DANA DORIANDana is a founder of Axis and directs projects for both Axis and sister
studio Flaunt. Dana’s short films for Flaunt have been at festivals around the world and have won numerous industry accolades.
Originally from New Jersey Dana studied a Masters in Fine Art at Duncan of Jordanstone College of Art before finding himself working in the video
game industry.
Dana has spent 2014 working collaboratively with digital agency Six Foot on the development of the story, brand and marketing of the video game
Grey Goo. This has seen Dana direct, script edit and develop over 25 minutes of animation.
As a Director Dana combines a love for long format narrative to explore relationships between characters and their environments.
DIRECTOR’S REEL
FUN, CHARMING CHARACTERS AND
WORLDS FOR BROADCAST, GAMES & COMMERCIALS
DESIGN LED VFX, DIGITAL DOUBLES,
DIGITAL ENVIRONMENTS, FX & COMPOSITING
ADAPT & CHANGE
CHALLENGEYOURIDEAS
NEVER COMPROMISE
(EXCEPT WHEN YOU HAVE TO COMPROMISE)
NURTURE & DEVELOP
LOOK BEYOND YOUR LIMITS
GOING TO THE OTHER SIDE
MAKE FRIENDS WITH
EVERYONE
LOOK IN UNUSUAL PLACES
KNOW YOURAUDIENCE
ONCE YOU’RE ON THE INSIDE
BREAK DOWN DOORS
DIFFERENT IS GREAT
THE FIRST TIME IS THE
BEST
AT THE TOP OF YOUR GAME
COLLABORATECOMMUNICATE
CALL ME
AMBITIONDEDICATIONPLANNING
LUCK
THE END
THANK YOUFOR FURTHER INFORMATION PLEASE CONTACT:
RICHARD SCOTTMANAGING DIRECTOR
TEL +44 (0)141 572 [email protected]
7.1 SKYPARK 1, 8 ELLIOT PLACEGLASGOW, G3 8EP
AXISANIMATION.COM
www.360d.org.uk @digiconx #360digi
Panel Session - Dr Jo Twist, UKIE - Kelly Wood, Nickelodeon UK
- Colin Macdonald, Channel 4 - Richard Scott, Axis Animation
- Mario Dubois, CBBC