33858802 consumer awareness in india

7/31/2019 33858802 Consumer Awareness in India

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Consumer

Awareness


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IndexConsumer Awareness and its needVarious forms of consumerexploitation

Consumer rightsRole of producers on protectingconsumer rights

Legislative measuresConsumer protection act 1986


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INTRODUCTIONTHEPROCESS ofdevelopment alongwiththeexpanding globalizationand liberalization processhas

increased thenumber ofconsumer related issues.Consumerprotectionhas earned an important placein thepolitical, economicand social agendasofmanynations.In India, theGovernment has taken manysteps includinglegislative,to protect consum

ers.Consumerawareness is making the consumer awareofHis/her rights.Consumer awareness it a marketingterm. It meansthat consumers note orare aware ofproducts or

services, its characteristics andthe other marketingP's (place tobuy, price, andpromotion).Usually commercials and ads increase consumerawareness, as well as "word ofmouth".


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Consumer Awareness

And its NeedsThe necessity of adoptingmeasures to protect the

interests of consumersarises mainly due to the

helpless position of theconsumers.


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Be quality conscious

Beware of misleading advertisements

Responsibility to inspect a variety ofgoods before making selection

Collect proof of transactions

Consumers must be aware of theirRights

Therefore, Consumer shouldbe aware of the following-


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Complain for genuine grievance

Proper use of product or services


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Various forms of

consumer exploitation Sale of adulterated goods. Sale of sub-standard goods.

Sale of duplicate goods. Use of false weights and measures. Hoarding and black-marketing leading

to scarcity and rise in price. Charging more than the MRP. Supply of defective goods.

Misleading advertisements.


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Factors causingexploitation of Consumers

1. Limited Informationproviding full and correctinformation will help in the choice2. Limited Supplieswhen

goods and services are in shortsupply then price shoots up3. Limited Competition.single

producer may manipulate themarket in terms of price andstocks.4. Low Literacy.illiteracy leads

to exploitation. Hence Consumer


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CONSUMER RIGHTS Right to safety

Right to be informed

Right to choose

Right to be heard

Right to seek redressal

Right to consumer education


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Role of Producers in

protecting consumerrights Social responsibility

Increasing awareness

Consumer satisfaction

Principle of social justice

Principle of trusteeship


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Duties of a consumer1. Get a bill for everyimportant purchase andalso the Warranty card2. Check the ISI mark or

Agmark on the goods3. Form consumerawareness groups

4. Make a complaint ongenuine grievances.5. Consumers must

know to exercise their


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Consumer protection

measures Lok adalat Public interest litigation(PIL) Redressal forums and consumerProtection councils Awareness programme Consumer organizations

Consumer welfare fund Legislative measures


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Legislative measures Drug control act 1950 Agricultural products act 1951 Industries act 1951 Prevention of food adulteration act 1954

Essential commodities act 1955 Standards of weights and measures act1956

Monopolies and restrictive trade practicesact 1969 Prevention of black marketing andmaintenance of essential supplies act1980


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Consumer

protectionAct,1986It came into force from 1 July,1987.The main objective of this act is toprovide better and all-round protection to consumers and effectivesafeguards against different types of exploitation such as defective

goods,deficiet services, and unfair trade practices.

SALIENT FEATURES OF THIS ACT- It applies to all goods ,services and unfair trade practices unless

specifically exempted by the central government.

It covers all sectors.

It provides a statutory recognition to the six rights of consumers


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Details a costumer must know before

buying a substance


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Summary The need for consumer protection arises due to

the helplessness of the consumers. They dontexercise their rights due to lack of awareness.

Exploitation in market place happens in variousways.

E.G-sometimes traders indulge in unfair tradepractices such as when shopkeepers weight lessthan what they should or when traders addcharges that were not mentioned before Or when

adulterated goods are sold. The main aim of consumer protection is toprovide better and all round protection toconsumers.

The six consumer rights were included in the

Consumer Protection Act 1986.


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MADE BY-

Toyesh Singh

33858802 consumer awareness in india

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