30 Day Linking Blitz

Week 1 Webinar

LinkedIn Engagement: Reviewing the Basics

Des Walsh

Business Coach, Social Media Strategist, LinkedIn Specialist

LinkedIn profile: http://linkedin.com/in/deswalsh Social web links: http://xeeme.com/deswalsh

Copyright © Des Walsh & The Webarts Company Pty Ltd 2012

Disclaimer

This presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice.

Logos are copyright of the respective

companies.

7 Point Success Plan

1. 100% profile: - personal & company

2. Build your network strategically

3. Get testimonials & endorsements

4. Groups

5. Answers, Polls, Today, Signal

6. Status update - daily

7. Profile update - frequent

Professional Profile

100% Profile Complete

7 Profile Basics

1. Professional Headline

2. Professional photo

3. Summary

4. Specialties

5. Customise web links

6. Twitter link

7. Customise profile link

Networks

Build your network

My rules (make your own to suit you)

it's not about friends, it's business

build a network, not a collection

you don't have to invite everyone

you don't have to accept every invitation

be personal (no boilerplate invitations)

Inviting to connect

Remind

Flatter

Intrigue

A quality connection deserves better

than a boring boilerplate invitation

Options with Invitations to Connect

Testimonials (“Recommendations”)

easier to get when you give first

ask (nicely) for the kind of

recommendation you want

wait till they know you before you ask!

Endorsements

Company Page

Answers

Groups

Updates

LinkedIn Today

Coming Attractions!

Future webinars – possible topics

Advanced Networking on LinkedIn

- including exciting concepts such as Dunbar's Number and Granovetter's Law of Weak Ties

How Building Your Own Group on LinkedIn Can Accelerate Your Success

Lessons of #30dlb – What's Worked, What Hasn't (or hasn't yet) - crowdsourced from the Group

Admin StuffImage credit

Refresh Logo Concept, Patrick Haney, Flickr, CC BY-ND 2.0

http://www.flickr.com/photos/splat/105050162/in/faves-coachdes/

Webinar recording

Video version to be uploaded to YouTube

Audio version also to be available

Watch on the forum for access details

See/download this slide deck at my Slideshare page

http://slideshare.net/des

Des WalshBusiness Coach, Social Media Strategist, LinkedIn Specialist

Web: http://deswalsh.comLinkedIn: http://linkedin.com/in/deswalsh

Twitter: http://twitter.com/deswalsh

LinkedIn Coaching and Consultinghttp://deswalsh.com/linkedin