3 Top Tips For Running Your PPC

Campaign On AdWords

We tend to find a lot of our clients have tried Pay Per Click (PPC) advertising, only to abandon it when results were

disappointing.Our experience with PPC tells us that it’s worth persevering.

It takes a lot of adjustments to achieve the successful online advertising campaign you were hoping for – our team can help you achieve that.Here are our top tips:• Monitor and track everything• Its all about conversion!• Prepare your landing page well

Monitor and track everythingTo make a successful PPC campaign you really need to be paying attention to the data. Tiny changes can make a huge difference to traffic, so monitor and measure everything and don’t be scared of tweaking your campaign creative for optimum results.

It’s all about conversion!Remember that what really matters is your conversion rate. Conversion rate means the number of visitors who are converted to your desired action, such as buying your product. Clicks are just a way to achieve this.A very high click rate but zero conversion rate would not help your business achieve its goals. It’s important to monitor conversions from your PPC campaign as this is what determines the return you are making on your PPC investment.

Prepare your landing pages wellIt sounds simple but it’s amazing how few online advertisers think about what they want their PPC visitors to see and do once they get to their website!Maximize your PPC spend by joining up your online advertising campaign with a solid landing page strategy. This means whatever your PPC traffic sees when they get to your website is well designed to get them to do whatever you want them to do.

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