3 - the total foundation logotype gradient band · velis nis estiae as ugitateste nos adis endamus...
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15 The Total Foundation Logotype Gradient Band - February 2019
3 - The Total Foundation LogotypeGradient Band
3 - The Total Foundation Logotype
VELIS NIS ESTIAE
LAUT VELITAS
Ugitateste nos adis endamus et as
nempore, cuscipis verem. Nam impori
imagnatis sunt eveliqu ibuscil magnatu.
Qui doloresti comnis simus. Ibus alit
volupta nones ant omnima evelest aliquo.
VELIS NIS ESTIAE
LAUT VELITAS
Ugitateste nos adis endamus et as
nempore, cuscipis verem. Nam impori
imagnatis sunt eveliqu ibuscil magnatu.
Qui doloresti comnis simus. Ibus alit
volupta nones ant omnima evelest aliquo.
VELIS NIS ESTIAE
LAUT VELITAS INVELLIT MOLUPTA
16 The Total Foundation Logotype Gradient Band - February 2019
3 - The Total Foundation Logotype Gradient Band / Presentation and Protected Area
The gradient band is an integral part of the graphic standards for Total publications and therefore for Total Foundation publications. It is constructed in a specific way to create a consistent look for the Group’s written communications.
The space between the words «Total» and «Foundation» must be equal to the protected areas between:• the top of the gradient band and the top of the logo.• the bottom of the gradient band and the bottom of the logo.
Protected areas
X
X
X
17
3 - The Total Foundation Logotype Gradient Band / Presentation
In their various adaptations (on color or white backgrounds...), the gradient band is constructed in a specifi c way to create a consistent look for the Group’s written communications.
Examples1. Examples on a visual2. Examples on a white background
Header-positioned gradient bands Footer-positioned gradient bands
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
VELIS NIS ESTIAELAUT VELITASUgitateste nos adis endamus et as nempore, cuscipis verem. Nam impori imagnatis sunt eveliqu ibuscil magnatu. Qui doloresti comnis simus. Ibus alit volupta nones ant omnima evelest aliquo.
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
1 12 2
The visual and layoutare provided as an example.
The Total Foundation Logotype Gradient Band - February 2019
18 The Total Foundation Logotype Gradient Band - February 2019
3 - The Total Foundation Logotype Gradient Band / Header-Positioned Gradient Bands / Construction
The pictures here show how to create gradient bandsusing Adobe Illustrator®.
Technical Specifi cations• Gradients are linear.• The height of the bands is determined
by the size of the media.• The width of the transparent band is fi xed.• The width of the gray band is variable.The midpoint can be moved ±10%so that the brand block is easy to read.
Colored background: transparent gradient White background: gray gradient
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
The width of the transparent band is fi xed The width of the gray band is variable
The
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edia
The
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is d
eter
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Color WhiteOpacity 100%Location 0%
Location 50% Location 60%
Color WhiteOpacity 100%Location 40%
Color WhiteOpacity 0%Location 90%
Color WhiteOpacity 100%Location 0%
Location 50% Location 60%
Color WhiteOpacity 100%Location 40%
Color Black 30%Opacity 100%Location 90%
The gradient band containsnothing else but the logotype.
These principles are applicableto bands on streamers, hanging banners, posters, invitations and badges, which are covered by the Graphic Standards for Special Events.
19 The Total Foundation Logotype Gradient Band - February 2019
1. The gradient is harmonious, leaving enough white around and under the logotype and gradually fadinginto the picture.
2. The gradient is too short, making it very diffi cultto see the brand block.
3. The gradient is too long, making the band overpowering. As a result, the band loses its momentum.
Colored backgrounds: transparent gradient White background: gray gradient
The visual and layoutare provided as an example.
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
1 1
2 2
3 3
3 - The Total Foundation Logotype Gradient Band / Header-Positioned Gradient Bands / Applications
20 The Total Foundation Logotype Gradient Band - February 2019
The proportions of the gradient band are determinedby a fraction of the height of the support.The elements of the graphic style for editions are positioned according to the standards presented below cons.
Specifi c dimensions in horizontaland vertical A4 format.
LegendW: Width of the documentH: Height of the document
Example on vertical A4 format Example on horizontal A4 format
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA VELIS NIS ESTIAE
LAUT VELITAS INVELLIT MOLUPTA
1/20 of H
1/20 of W1/10 of H
1/10 of W
variablevariable
variable
variable
variablevariable
Text blocks justifi ed left and alignedwith the stem of the fi rst “T” in Total
Text blocks justifi ed left and alignedwith the stem of the fi rst “T” in Total
The visual and layoutare provided as an example.
3 - The Total Foundation Logotype Gradient Band / Header-Positioned Gradient Bands / Proportions
2121
The pictures here show how to create gradient bands using Adobe Illustrator®.
Technical specifi cations• Gradients are linear.• The height of the bands is determined
by the size of the media.• The width of the transparent band is fi xed.• The width of the gray band is variable.The midpoint can be moved ±10%so that the brand block is easy to read.
Colored background: transparent gradient White background: gray gradient
VELIS NIS ESTIAELAUT VELITASUgitateste nos adis endamus et as nempore, cuscipis verem. Nam impori imagnatis sunt eveliqu ibuscil magnatu. Qui doloresti comnis simus. Ibus alit volupta nones ant omnima evelest aliquo.
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
The width of the transparent band is fi xed The width of the gray band is variable
The
hei
ght
is d
eter
min
edb
y th
e si
ze o
f th
e m
edia
The
hei
ght
is d
eter
min
edb
y th
e si
ze o
f th
e m
edia
Color WhiteOpacity 100%Location 0%
Location 50% Location 60%
Color WhiteOpacity 100%Location 40%
Color WhiteOpacity 0%Location 90%
Color WhiteOpacity 100%Location 0%
Location 50% Location 60%
Color WhiteOpacity 100%Location 40%
Color Black 30%Opacity 100%Location 90%
The gradient band containsnothing else but the logotype.
These principles are applicableto bands on streamers, hanging banners, posters, invitations and badges,which are covered by the Graphic Standards for Special Events.
3 - The Total Foundation Logotype Gradient Band / Footer-Positioned Gradient Bands / Construction
The Total Foundation Logotype Gradient Band - February 2019
22 The Total Foundation Logotype Gradient Band - February 2019
Colored background: transparent gradient White background: gray gradient
VELIS NIS ESTIAELAUT VELITASUgitateste nos adis endamus et as nempore, cuscipis verem. Nam impori imagnatis sunt eveliqu ibuscil magnatu. Qui doloresti comnis simus. Ibus alit volupta nones ant omnima evelest aliquo.
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
VELIS NIS ESTIAELAUT VELITASUgitateste nos adis endamus et as nempore, cuscipis verem. Nam impori imagnatis sunt eveliqu ibuscil magnatu. Qui doloresti comnis simus. Ibus alit volupta nones ant omnima evelest aliquo.
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
VELIS NIS ESTIAELAUT VELITASUgitateste nos adis endamus et as nempore, cuscipis verem. Nam impori imagnatis sunt eveliqu ibuscil magnatu. Qui doloresti comnis simus. Ibus alit volupta nones ant omnima evelest aliquo.
VELIS NIS ESTIAELAUT VELITAS INVELLIT MOLUPTA
1 1
2 2
3 3
1. The gradient is harmonious, leaving enoughwhite around and under the logotype and graduallyfading into the picture.
2. The gradient is too short, making it very diffi cult to see the brand block.
3. The gradient is too long, making the band overpowering. As a result, the band loses its momentum.
The visual and layoutare provided as an example.
3 - The Total Foundation Logotype Gradient Band / Footer-Positioned Gradient Bands / Applications
23 The Total Foundation Logotype Gradient Band - February 2019
The proportions of the gradient band are determinedby a fraction of the height of the support.The elements of the graphic style for editions are positionedaccording to the standards presented below cons.
Specifi c dimensions in horizontal and vertical A4 format.
LegendW: Width of the documentH: Height of the document
Example on vertical A4 format Example on horizontal A4 format
VELIS NIS ESTIAELAUT VELITASUgitateste nos adis endamus et as nempore, cuscipis verem. Nam impori imagnatis sunt eveliqu ibuscil magnatu. Qui doloresti comnis simus. Ibus alit volupta nones ant omnima evelest aliquo.
VELIS NIS ESTIAELAUT VELITASUgitateste nos adis endamus et as nempore, cuscipis verem. Nam impori imagnatis sunt eveliqu ibuscil magnatu. Qui doloresti comnis simus. Ibus alit volupta nones ant omnima evelest aliquo.
1/10 of W
1/15 of W
1/20 of W
1/20 of H
1/10 of W
1/10 of H
variable
variable
variable
variable
variable
variable
variable
variable
The visual and layoutare provided as an example.
3 - The Total Foundation Logotype Gradient Band / Footer-Positioned Gradient Bands / Proportions