optique brand guidelines presentationoptique-project.eu/wp-content/uploads/2015/02/... · logo...
TRANSCRIPT
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OPTIQUE BRAND GUIDELINES PRESENTATION
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INDEX
3 Logotype presentation
4 Logotype personalized typography
5 Construction grid
6 Minimum logo legibility
7 The exclusion zone
8 Brand color palettes
9 Brand 2 color palettes
10 Brand color behavior
11 Brand B/W and 1 color behavior
Negative version
12 Corporate typefaces for headlines
13 Corporate typefaces for text
14 Brand pattern
15 Brand imagery
16 Stationery
17 Powerpoint templates
19 Iconography/ figures/ backgrounds
20 Rollup
21 Merchandising
22 Website
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LOGOTYPE Logo presentation100% black
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LOGOTYPE Logotype personalized typography
Max-RegularOriginal font used for creating the logotype.
Original letters Optique lettersModified letters
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LOGOTYPE Construction grid
1/2 of Module “x”
1 = Module “x”
Different optical type adjustments made to Module “x”
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LOGOTYPE Minimum logo legibility
Logo legibilityThe logo must be sized proportionally and as a group.
To maintain legibility the logo should never be produced in printed related items smaller than 10 mm measured across the width of the logotype.
To maintain screen legibility the logo should never be produced smaller than 50 pixels measured across the width of the logotype.
This mesures indicate the minimum logo legibility, bigger measures should always be used.
50 pixels
Screen minimum logo legibility
10 mm
75 mm (print); 450 pixels (screen)
Print minimum logo legibility
Print & Screen “TM” insertion minimum legibility
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LOGOTYPE The exclusion zone
The logotype must be reproduced with a clear areaaround it which is free from other graphic elements.This area is known as the ‘exclusion zone’.
4x1 “Module x”
1 = Module “x”
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COLOR Brand institucional color palettes
Pantone 137
HTML FFA300
CMYK 0|41|100|0
RGB 255|163|0
Pantone 7691
HTML 006298
CMYK 100|43|0|90
RGB 0|98|152
Pantone 7689
HTML 298FC2
CMYK 77|25|6|0
RGB 41|143|194
Pantone Black 6
HTML 298FC2
CMYK 81|71|60|90
RGB 0|0|0
Pantone 2915
HTML 62B5E5
CMYK 60|9|0|0
RGB 98|181|299
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COLOR Brand 2 color palettes
Pantone 137
Pantone 7691
Pantone Black 6
Pantone Black 6 – 50% Tint
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COLOR Brand institucional color behavior
Behavior of the logotype institucional color, over it’s one color and black.
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B/W Brand B/W one color behaviorand Negative version
Behavior of the logotype over black, black percentage color and Negative version.
60% Black
20% Black
90% Black
40% Black
100% BlackMaximum legibilityNegative version
Paper
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TYPEFACE Corporate typefaces for headlines
Continuum (free font)
Typeface for Headlines and special text highlights, the Continuum font was modified, now includes the Norwegian special font characters.A modifed version of the free font was generated to use on the Optique environment.
Continuum Light
Continuum Medium
Continuum Bold
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TYPEFACE Corporate typefaces for text
Computer Modern Typeface for plain text.In the Optique brochure we used 9 points in size and 12 points leading. That’s the standard use for magazines and flyers.
We like to give a little spacing to your type, 0 kerning is considered the minimum acceptable.
Computer Modern Medium
Computer Modern Medium
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NEW ELEMENTS Pattern created for the brand
The pattern can be placed over imagesused to draw elements, or just to fill a page with color, a powerful resource.
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IMAGES Brand Imagery
Brand imagery Using the brand color scheme, the images are associated with big data investigation, physical movement and general connections.
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STATIONERY Basic applications - personal cardsConference ID and A4 paper
Elements scale 50%
MARTIN GIESEOptique Re searcher
Telefon +47 222 22 222Mob +47 444 44 444
E-post [email protected]
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PRESENTATION Powerpoint templates
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PRESENTATION Powerpoint templates
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ICONOGRAPHY Iconography/ figures/ backgrounds
This elements are brand assets With the same colors and following the same rules, they complete the look and feel of the brand.
Using the hexagon and its angles. Figures, arrows text boxes and text elements were adapted to the brand environment.
In special applications like the flyer all the elements were aligned to the Optique pattern.
The hexagonal shape became the base work element when approaching text/ picture containers/ symbols. This shape, among with the grid, sustains the brand implementation creating a fully recognisable environment.
Query Evaluationwith Elastic Clouds
ScalableQuery Rewriting
End-user-orientedQuery Interface
Real-timeStream Processing
Applicationengineer
Application
Optique
IT expert
translation
How much value could they create in that time?
uniform sources
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“ROLL UP” Portable presentation system
Information area
Printed area 850mm x 2250 mm
1800 mm
2250
mm
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MERCHANDISING T-shirt, band keyring, reporter notebook
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WEBSITE Worldwide visibility
A long term visible platform. The website will gather the latest results, team contacts, social network exposure, blog publications...
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Paradigm shift for data access
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