25 mai 2016, lausanne impulse: iran · iran actively promotes certain sectors oil & gaz mining...

25 mai 2016, Lausanne

IMPULSE: IRAN

Merci beaucoupaux partenaires de Switzerland Global Enterprise

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MANDATÉ PAR

PARTENAIRE PREMIUM

PARTENAIRES STRATÉGIQUES

Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Merci beaucoupaux partenaires de Switzerland Global Enterprise

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PARTENAIRE INSTITUTIONEL

PARTENAIRES DE RÉSEAUTAGE


Overview

Export Promotion Import Promotion Investment Promotion

Corporate

4 Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Performance 2015

5

• 5,424 supported Swiss SMEs

• 2,787 Consulting sessions

• More than 800 internationalization mandates with SMEs

• 255 Swiss companies at SWISS Pavilions abroad

• 56 Certified Experts

• 270 companies with potential for settlement

• 12,770 contacts and inquiries from importers from Switzerland and the E.U.

• 2,227 members


Network

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NATIONAL NETWORK

18 cantonal Chambers of Commerce and Industry

Federal organizations (e.g. SERV)

Industrial associations (e.g. SWISSMEM)

GLOBAL NETWORK

21 Swiss Business Hubs in target countries

Embassies, consulates general, consulates

Bilateral chambers of industry and commerce abroad

Private specialists


Trade fairs

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SWISS Pavilion

Switzerland Global Enterprise (S-

GE), associations, chambers of

Commerce and private operate

under the umbrella brand

«Switzerland.»

More attention, less effort and

maximum effect, thanks to a joint

booth and the official label

Around 50 trade fairs each year

www.s-ge.com/messen


Global Network


Digitalization

Growth thanks to digitalization

https://www.exportdigital.ch/fr-ch/


https://www.exportdigital.ch/fr-ch/

S-GE contacts in Suisse Romande

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Switzerland Global Enterprise | Av. d’Ouchy 47 | CP 315 | 1001 Lausanne

+41 21 613 35 70 | +41 21 613 35 80 | [email protected] |

www.s-ge.com | http://www.s-ge.com/suisse/export/fr/country/Iran

Sylvain Jaccard (100%)Directeur Switzerland Global Enterprise - Suisse occidentale

Benedikt Schwartz (100%)Senior consultant S-GE - Suisse romande (Amérique Nord / Sud)

Nicole Cuche (100%)Office Manager ExportHelp & Export Specialist

Sabina Talovic (100%)Program Manager Enterprise Europe Network & Consultante Europe

Nader Erfani (100%)Senior Consultant S-GE Suisse romande: Afrique, Moyen-Orient, Inde

NN(100%) dès fin 2016

Senior Consultant Asie

David Avery (50%)Head of Cleantech

Jean-Luc GinderManager Institutional Relations, Export Development

Valérie Leyvraz (80%)Translator


mailto:[email protected]

http://www.s-ge.com/

http://www.s-ge.com/suisse/export/fr/country/Iran

NADER ERFANI

SENIOR CONSULTANTAFRIQUE + MOYEN ORIENT + IRAN

S-GE / SWITZERLAND GLOBAL ENTERPRISE


IRAN: LAND OFOPPORTUNITIESAND CONTRADICTIONS

Why the Title «Land of Opportunity» … and why «Contradictions»?

Which Image Is Accurate?

Which Image Is Accurate?

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE16

Before drilling into numbers here is one more hint:

Roots: We Share Indo-European Roots


Age: They Are Young


Populated Area: 73 % Live in Cities


Education: Educated Country


Internet Usage


Internet users: 47 Mio

Internet penetration: 57 %

It Is a Country of Referral


Verification Process


What Does this Mean for Business?


0

20

40

60

80

100

120

140

160

2010 2011 2012 2013 2014 2015

Ease of Doing Business

BRIC Brazil Iran

Iran Drivers: A Rich Country


1’680’000 km2 (2.5x France or 40 x Switzerland)

Largest Hydrocarbon reserves in the world (BP 2013)

157 Billion Barrel of Crude Oil

200 Equivalent Barrels of Natural Gaz

Iran Owns 7% of World’s Mineral Reserves

Metal resources (9th world ranking for Iron)

Industrial Mineral (3rd world ranking for Gypsum)

Iran Facts: Historic Cross Road


Iran Facts: 180’000 km of Roads


France has ~900’000 KM

X 10 potential ?

Equivalent to Hungary for

nearly the size of western

Europe.

Iran Facts: 319 Airports


Ranking world 22nd

3 bn USD inv. in 2016

300 aircraft within 5 years

500 aircraft within 10 years

IKA capacity from 6 to 20

million passenger / year

Iran Drivers: Population


Population of 80 million people (50% < age of 32)

75 % live in urban areas

Academically educated but untrained

58% enrolled in universities (UK is 60%)

800’000 university graduates each year

65 % of them women!

Swiss type Apprenticeship and higher education college system

would increase productivity and build long term bilateral

relations

Iran Drivers: High Active Population


Iran Drivers: Consumer Behaviour


Iran Drivers: Consumer Behaviour


Iran actively promotes certain

sectors

Oil & Gaz

Mining

Steel

Autos

And shows interest in

Retail

Telecoms

Banking

Transport

I also see opportunities for

Swiss

Cleantechs

Consulting

Tourism industry (schools,

Management, investment)

Medical tourism

Professional schools

Synergies with our startup

ecosystem

Iran Drivers: Chronic Illnesses


Opportunity for Swiss medical and pharmaceutical industry

As well as Nutrition and

Cleantech sector

Pollution control

Quality control

Support certification methods

Iran Drivers: Energy-Market


Power source:

Advanced electrical sector 74GW (14th in world)

Adding 6000MW each year

Still heavily dependent of hydrocarbon

Hydroelectric production at maximum

Nuclear to come…

Distribution is in government hands

Iran Drivers: Economy


… In many respects, there is no direct comparator for Iran,

given its economic size, the scale of the sanctions

imposed and its political structure. In particular, the

potential reintegration of Iran into the global economy is

arguably uncharted territory in that there is no other

hydrocarbon frontier economy that has been subjected to

comparable economic and political sanctions

Iran: A «Briic» in the Making


0

1'000

2'000

3'000

4'000

5'000

6'000

2010 2011 2012 2013 2014 2015

PER CAPITA GDP

BRIC Iran

Iran: A Hub for Neighouring Markets


IRAQ AFGHANISTAN

IRAN

A HUB FOR NEIGHBOURING MARKETS

Iran: Potential to Reach ~30% (X10)


Swiss-Iran 2014 trade: 640 million over 20.3 bn for the region

SME’s Iran Market Checklist


Market research

Market size

Is there local competition

Regulations and certifications

How do I sell ?

Partner search

Fact finding missions

Industry Fairs (Swiss Pavillion)

Participate in an economic mission

Access to a network of local experts

WETEX FAIR: October 2016 Dubai + Iran


Swiss Label is highly appreciated

Oct. 2nd, Arrival to Dubai during the day

Oct. 3rd,

Kick-Off Event in the morning and early afternoon,

site visit in the afternoon

Dinner Reception at the Swiss Residence in the evening (with WETEX

exhibitors, experts and local companies as well as local authorities)

Oct. 4th, Visit of WETEX in the morning and early afternoon, potential site

visit in the afternoon, departure to Iran in the evening

Oct. 5th, Program in Iran (tbd)

Oct. 6th, Program in Iran (tbd)

Oct. 6th/7th, Departure to Switzerland

Conclusion: Cautious Optimism


Swiss Label is highly appreciated

Switzerland’s recent support highly appreciated

But other countries are catching up fast

IRAN is not just an export market as western countries also need to diversify

their investments

Use the right resources to close the cultural GAP

Don’t save on due diligence and compliance costs

While profiting from quick returns, do keep a long term view

25 mai 2016, lausanne impulse: iran · iran actively promotes certain sectors oil & gaz mining...

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