25 mai 2016, lausanne impulse: iran · iran actively promotes certain sectors oil & gaz mining...

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25 mai 2016, Lausanne IMPULSE: IRAN

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Page 1: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

25 mai 2016, Lausanne

IMPULSE: IRAN

Page 2: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Merci beaucoupaux partenaires de Switzerland Global Enterprise

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MANDATÉ PAR

PARTENAIRE PREMIUM

PARTENAIRES STRATÉGIQUES

Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Page 3: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Merci beaucoupaux partenaires de Switzerland Global Enterprise

3

PARTENAIRE INSTITUTIONEL

PARTENAIRES DE RÉSEAUTAGE

Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Page 4: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Overview

Export Promotion Import Promotion Investment Promotion

Corporate

4 Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Page 5: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Performance 2015

5

• 5,424 supported Swiss SMEs

• 2,787 Consulting sessions

• More than 800 internationalization mandates with SMEs

• 255 Swiss companies at SWISS Pavilions abroad

• 56 Certified Experts

• 270 companies with potential for settlement

• 12,770 contacts and inquiries from importers from Switzerland and the E.U.

• 2,227 members

Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Page 6: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Network

6

NATIONAL NETWORK

18 cantonal Chambers of Commerce and Industry

Federal organizations (e.g. SERV)

Industrial associations (e.g. SWISSMEM)

GLOBAL NETWORK

21 Swiss Business Hubs in target countries

Embassies, consulates general, consulates

Bilateral chambers of industry and commerce abroad

Private specialists

Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Page 7: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Trade fairs

7

SWISS Pavilion

Switzerland Global Enterprise (S-

GE), associations, chambers of

Commerce and private operate

under the umbrella brand

«Switzerland.»

More attention, less effort and

maximum effect, thanks to a joint

booth and the official label

Around 50 trade fairs each year

www.s-ge.com/messen

Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Page 8: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Global Network

8 Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Page 9: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Digitalization

Growth thanks to digitalization

https://www.exportdigital.ch/fr-ch/

Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Page 10: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

S-GE contacts in Suisse Romande

10

Switzerland Global Enterprise | Av. d’Ouchy 47 | CP 315 | 1001 Lausanne

+41 21 613 35 70 | +41 21 613 35 80 | [email protected] |

www.s-ge.com | http://www.s-ge.com/suisse/export/fr/country/Iran

Sylvain Jaccard (100%)Directeur Switzerland Global Enterprise - Suisse occidentale

Benedikt Schwartz (100%)Senior consultant S-GE - Suisse romande (Amérique Nord / Sud)

Nicole Cuche (100%)Office Manager ExportHelp & Export Specialist

Sabina Talovic (100%)Program Manager Enterprise Europe Network & Consultante Europe

Nader Erfani (100%)Senior Consultant S-GE Suisse romande: Afrique, Moyen-Orient, Inde

NN(100%) dès fin 2016

Senior Consultant Asie

David Avery (50%)Head of Cleantech

Jean-Luc GinderManager Institutional Relations, Export Development

Valérie Leyvraz (80%)Translator

Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Page 11: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

NADER ERFANI

SENIOR CONSULTANTAFRIQUE + MOYEN ORIENT + IRAN

S-GE / SWITZERLAND GLOBAL ENTERPRISE

11 Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE

Page 12: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

IRAN: LAND OFOPPORTUNITIESAND CONTRADICTIONS

Page 13: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Why the Title «Land of Opportunity» … and why «Contradictions»?

Page 14: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Which Image Is Accurate?

Page 15: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Which Image Is Accurate?

Page 16: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Which Image Is Accurate?

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE16

Before drilling into numbers here is one more hint:

Page 17: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Roots: We Share Indo-European Roots

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE17

Page 18: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Age: They Are Young

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE18

Page 19: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Populated Area: 73 % Live in Cities

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE19

Page 20: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Education: Educated Country

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE20

Page 21: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Internet Usage

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE21

Internet users: 47 Mio

Internet penetration: 57 %

Page 22: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

It Is a Country of Referral

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE22

Page 23: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Verification Process

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE23

Page 24: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

What Does this Mean for Business?

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE24

0

20

40

60

80

100

120

140

160

2010 2011 2012 2013 2014 2015

Ease of Doing Business

BRIC Brazil Iran

Page 25: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran Drivers: A Rich Country

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE25

1’680’000 km2 (2.5x France or 40 x Switzerland)

Largest Hydrocarbon reserves in the world (BP 2013)

157 Billion Barrel of Crude Oil

200 Equivalent Barrels of Natural Gaz

Iran Owns 7% of World’s Mineral Reserves

Metal resources (9th world ranking for Iron)

Industrial Mineral (3rd world ranking for Gypsum)

Page 26: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran Facts: Historic Cross Road

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE26

Page 27: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran Facts: 180’000 km of Roads

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE27

France has ~900’000 KM

X 10 potential ?

Equivalent to Hungary for

nearly the size of western

Europe.

Page 28: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran Facts: 319 Airports

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE28

Ranking world 22nd

3 bn USD inv. in 2016

300 aircraft within 5 years

500 aircraft within 10 years

IKA capacity from 6 to 20

million passenger / year

Page 29: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran Drivers: Population

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE29

Population of 80 million people (50% < age of 32)

75 % live in urban areas

Academically educated but untrained

58% enrolled in universities (UK is 60%)

800’000 university graduates each year

65 % of them women!

Swiss type Apprenticeship and higher education college system

would increase productivity and build long term bilateral

relations

Page 30: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran Drivers: High Active Population

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE30

Page 31: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran Drivers: Consumer Behaviour

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE31

Page 32: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran Drivers: Consumer Behaviour

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE32

Iran actively promotes certain

sectors

Oil & Gaz

Mining

Steel

Autos

And shows interest in

Retail

Telecoms

Banking

Transport

I also see opportunities for

Swiss

Cleantechs

Consulting

Tourism industry (schools,

Management, investment)

Medical tourism

Professional schools

Synergies with our startup

ecosystem

Page 33: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran Drivers: Chronic Illnesses

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE33

Opportunity for Swiss medical and pharmaceutical industry

As well as Nutrition and

Cleantech sector

Pollution control

Quality control

Support certification methods

Page 34: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran Drivers: Energy-Market

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE34

Power source:

Advanced electrical sector 74GW (14th in world)

Adding 6000MW each year

Still heavily dependent of hydrocarbon

Hydroelectric production at maximum

Nuclear to come…

Distribution is in government hands

Page 35: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran Drivers: Economy

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE35

… In many respects, there is no direct comparator for Iran,

given its economic size, the scale of the sanctions

imposed and its political structure. In particular, the

potential reintegration of Iran into the global economy is

arguably uncharted territory in that there is no other

hydrocarbon frontier economy that has been subjected to

comparable economic and political sanctions

Page 36: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran: A «Briic» in the Making

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE36

0

1'000

2'000

3'000

4'000

5'000

6'000

2010 2011 2012 2013 2014 2015

PER CAPITA GDP

BRIC Iran

Page 37: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran: A Hub for Neighouring Markets

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE37

IRAQ AFGHANISTAN

IRAN

A HUB FOR NEIGHBOURING MARKETS

Page 38: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Iran: Potential to Reach ~30% (X10)

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE38

Swiss-Iran 2014 trade: 640 million over 20.3 bn for the region

Page 39: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

SME’s Iran Market Checklist

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE39

Market research

Market size

Is there local competition

Regulations and certifications

How do I sell ?

Partner search

Fact finding missions

Industry Fairs (Swiss Pavillion)

Participate in an economic mission

Access to a network of local experts

Page 40: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

WETEX FAIR: October 2016 Dubai + Iran

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE40

Swiss Label is highly appreciated

Oct. 2nd, Arrival to Dubai during the day

Oct. 3rd,

Kick-Off Event in the morning and early afternoon,

site visit in the afternoon

Dinner Reception at the Swiss Residence in the evening (with WETEX

exhibitors, experts and local companies as well as local authorities)

Oct. 4th, Visit of WETEX in the morning and early afternoon, potential site

visit in the afternoon, departure to Iran in the evening

Oct. 5th, Program in Iran (tbd)

Oct. 6th, Program in Iran (tbd)

Oct. 6th/7th, Departure to Switzerland

Page 41: 25 mai 2016, Lausanne IMPULSE: IRAN · Iran actively promotes certain sectors Oil & Gaz Mining Steel Autos And shows interest in Retail Telecoms Banking Transport I also see opportunities

Conclusion: Cautious Optimism

Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE41

Swiss Label is highly appreciated

Switzerland’s recent support highly appreciated

But other countries are catching up fast

IRAN is not just an export market as western countries also need to diversify

their investments

Use the right resources to close the cultural GAP

Don’t save on due diligence and compliance costs

While profiting from quick returns, do keep a long term view

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