25 mai 2016, lausanne impulse: iran · iran actively promotes certain sectors oil & gaz mining...
TRANSCRIPT
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25 mai 2016, Lausanne
IMPULSE: IRAN
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Merci beaucoupaux partenaires de Switzerland Global Enterprise
2
MANDATÉ PAR
PARTENAIRE PREMIUM
PARTENAIRES STRATÉGIQUES
Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE
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Merci beaucoupaux partenaires de Switzerland Global Enterprise
3
PARTENAIRE INSTITUTIONEL
PARTENAIRES DE RÉSEAUTAGE
Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE
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Overview
Export Promotion Import Promotion Investment Promotion
Corporate
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Performance 2015
5
• 5,424 supported Swiss SMEs
• 2,787 Consulting sessions
• More than 800 internationalization mandates with SMEs
• 255 Swiss companies at SWISS Pavilions abroad
• 56 Certified Experts
• 270 companies with potential for settlement
• 12,770 contacts and inquiries from importers from Switzerland and the E.U.
• 2,227 members
Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE
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Network
6
NATIONAL NETWORK
18 cantonal Chambers of Commerce and Industry
Federal organizations (e.g. SERV)
Industrial associations (e.g. SWISSMEM)
GLOBAL NETWORK
21 Swiss Business Hubs in target countries
Embassies, consulates general, consulates
Bilateral chambers of industry and commerce abroad
Private specialists
Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE
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Trade fairs
7
SWISS Pavilion
Switzerland Global Enterprise (S-
GE), associations, chambers of
Commerce and private operate
under the umbrella brand
«Switzerland.»
More attention, less effort and
maximum effect, thanks to a joint
booth and the official label
Around 50 trade fairs each year
www.s-ge.com/messen
Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE
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Global Network
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Digitalization
Growth thanks to digitalization
https://www.exportdigital.ch/fr-ch/
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S-GE contacts in Suisse Romande
10
Switzerland Global Enterprise | Av. d’Ouchy 47 | CP 315 | 1001 Lausanne
+41 21 613 35 70 | +41 21 613 35 80 | [email protected] |
www.s-ge.com | http://www.s-ge.com/suisse/export/fr/country/Iran
Sylvain Jaccard (100%)Directeur Switzerland Global Enterprise - Suisse occidentale
Benedikt Schwartz (100%)Senior consultant S-GE - Suisse romande (Amérique Nord / Sud)
Nicole Cuche (100%)Office Manager ExportHelp & Export Specialist
Sabina Talovic (100%)Program Manager Enterprise Europe Network & Consultante Europe
Nader Erfani (100%)Senior Consultant S-GE Suisse romande: Afrique, Moyen-Orient, Inde
NN(100%) dès fin 2016
Senior Consultant Asie
David Avery (50%)Head of Cleantech
Jean-Luc GinderManager Institutional Relations, Export Development
Valérie Leyvraz (80%)Translator
Impulse: Iran| 25.05.2016 | © SWITZERLAND GLOBAL ENTERPRISE
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NADER ERFANI
SENIOR CONSULTANTAFRIQUE + MOYEN ORIENT + IRAN
S-GE / SWITZERLAND GLOBAL ENTERPRISE
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IRAN: LAND OFOPPORTUNITIESAND CONTRADICTIONS
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Why the Title «Land of Opportunity» … and why «Contradictions»?
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Which Image Is Accurate?
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Which Image Is Accurate?
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Which Image Is Accurate?
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Before drilling into numbers here is one more hint:
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Roots: We Share Indo-European Roots
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Age: They Are Young
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE18
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Populated Area: 73 % Live in Cities
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Education: Educated Country
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Internet Usage
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE21
Internet users: 47 Mio
Internet penetration: 57 %
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It Is a Country of Referral
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Verification Process
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE23
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What Does this Mean for Business?
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE24
0
20
40
60
80
100
120
140
160
2010 2011 2012 2013 2014 2015
Ease of Doing Business
BRIC Brazil Iran
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Iran Drivers: A Rich Country
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE25
1’680’000 km2 (2.5x France or 40 x Switzerland)
Largest Hydrocarbon reserves in the world (BP 2013)
157 Billion Barrel of Crude Oil
200 Equivalent Barrels of Natural Gaz
Iran Owns 7% of World’s Mineral Reserves
Metal resources (9th world ranking for Iron)
Industrial Mineral (3rd world ranking for Gypsum)
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Iran Facts: Historic Cross Road
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE26
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Iran Facts: 180’000 km of Roads
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE27
France has ~900’000 KM
X 10 potential ?
Equivalent to Hungary for
nearly the size of western
Europe.
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Iran Facts: 319 Airports
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE28
Ranking world 22nd
3 bn USD inv. in 2016
300 aircraft within 5 years
500 aircraft within 10 years
IKA capacity from 6 to 20
million passenger / year
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Iran Drivers: Population
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE29
Population of 80 million people (50% < age of 32)
75 % live in urban areas
Academically educated but untrained
58% enrolled in universities (UK is 60%)
800’000 university graduates each year
65 % of them women!
Swiss type Apprenticeship and higher education college system
would increase productivity and build long term bilateral
relations
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Iran Drivers: High Active Population
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Iran Drivers: Consumer Behaviour
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Iran Drivers: Consumer Behaviour
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE32
Iran actively promotes certain
sectors
Oil & Gaz
Mining
Steel
Autos
And shows interest in
Retail
Telecoms
Banking
Transport
I also see opportunities for
Swiss
Cleantechs
Consulting
Tourism industry (schools,
Management, investment)
Medical tourism
Professional schools
Synergies with our startup
ecosystem
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Iran Drivers: Chronic Illnesses
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Opportunity for Swiss medical and pharmaceutical industry
As well as Nutrition and
Cleantech sector
Pollution control
Quality control
Support certification methods
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Iran Drivers: Energy-Market
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE34
Power source:
Advanced electrical sector 74GW (14th in world)
Adding 6000MW each year
Still heavily dependent of hydrocarbon
Hydroelectric production at maximum
Nuclear to come…
Distribution is in government hands
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Iran Drivers: Economy
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… In many respects, there is no direct comparator for Iran,
given its economic size, the scale of the sanctions
imposed and its political structure. In particular, the
potential reintegration of Iran into the global economy is
arguably uncharted territory in that there is no other
hydrocarbon frontier economy that has been subjected to
comparable economic and political sanctions
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Iran: A «Briic» in the Making
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0
1'000
2'000
3'000
4'000
5'000
6'000
2010 2011 2012 2013 2014 2015
PER CAPITA GDP
BRIC Iran
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Iran: A Hub for Neighouring Markets
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE37
IRAQ AFGHANISTAN
IRAN
A HUB FOR NEIGHBOURING MARKETS
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Iran: Potential to Reach ~30% (X10)
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Swiss-Iran 2014 trade: 640 million over 20.3 bn for the region
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SME’s Iran Market Checklist
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Market research
Market size
Is there local competition
Regulations and certifications
How do I sell ?
Partner search
Fact finding missions
Industry Fairs (Swiss Pavillion)
Participate in an economic mission
Access to a network of local experts
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WETEX FAIR: October 2016 Dubai + Iran
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE40
Swiss Label is highly appreciated
Oct. 2nd, Arrival to Dubai during the day
Oct. 3rd,
Kick-Off Event in the morning and early afternoon,
site visit in the afternoon
Dinner Reception at the Swiss Residence in the evening (with WETEX
exhibitors, experts and local companies as well as local authorities)
Oct. 4th, Visit of WETEX in the morning and early afternoon, potential site
visit in the afternoon, departure to Iran in the evening
Oct. 5th, Program in Iran (tbd)
Oct. 6th, Program in Iran (tbd)
Oct. 6th/7th, Departure to Switzerland
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Conclusion: Cautious Optimism
Corporate Design PowerPoint | 10.06.2016 | © SWITZERLAND GLOBAL ENTERPRISE41
Swiss Label is highly appreciated
Switzerland’s recent support highly appreciated
But other countries are catching up fast
IRAN is not just an export market as western countries also need to diversify
their investments
Use the right resources to close the cultural GAP
Don’t save on due diligence and compliance costs
While profiting from quick returns, do keep a long term view
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