categoria autos

1

INDUSTRY CATEGORY REPORT

AUTOMOTIVE

Q1-2014

2

AGENDA

1. GFR Media

2. PR Advertising Market

3. Retail advertising market

4. PR Audience Market

5. Retail Audience market

6. Circulation

7. GFR Media and retail (Best practices in advertising)

8. Next steps

Grupo Ferré Rangel (GFR)

• Grupo Ferré Rangel is a family owned conglomerate in Puerto Rico

• Companies owned by GFR include:– GFR Media - largest and most diversified media company in PR

• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera Hora – second largest newspaper, and Indice – largest non-paid newspaper

– Advanced Graphic Printing – a commercial printing company– El Día Directo (EDD) – the largest direct marketing company;

offering service in PR and US– City View Plaza – Commercial real estate company

Media Properties

• Media properties account for 35% of the media expenditure in the island– Newspapers dominate investment in media

• Puerto Rico is one of the countries with the highest levels of readership in the world

• El Nuevo Dia is the leading newspaper in the market as measured by circulation, advertising and quality of readership– Leader in Class A, B & C Reach

• Shoppers that insert in the newspaper are the main source of information for purchasing decision in Puerto Rico

World’s ReadershipPR is one of the countries with highest levels of readership in the world

Source: World Press Trends - 2007*Based on CMB 2007 – Last Week (Monday to Saturday) readers

85% Countries with population between 3 and 4.5 millions

GFR Media has evolved from a newspaper to a content and media company

DBMarketing-Analytics


• We are the largest and most diversified media company in Puerto Rico

• Leader in newspaper readership: over 2.1 million weekly readers.

• Leader in digital traffic: over 6 million monthly unique browsers.

• Leader in Database: over 2 million people in GFR Media DATABASE.

• Leader in Circulation: over 407k newspapers

• Leader in Social Networks:

• over 2.4 millions fans

• over 600K followers

• over 67K followers

GFR Media Platforms

GFR Media Newspaper Products

El Nuevo Día• Newspaper of record in Puerto Rico• Primarily island wide home delivered• Leader in audited circulation• Over 1.4 million readers• Audited circulation 184,306 weekly & 207,659 Sunday• Proven results for advertisers

Primera Hora• Leader in single copy circulation

• Primarily in stores and distribution points• Second largest paid newspaper

• Over 1.3 million readers

Indice• Leader in non-paid circulation

• Over 120k daily copies• Over 240k regional copies on Thursday

• Promotional and commercial platform • Flexible distribution• 360 Offering

GFR Media Digital Products

elnuevodia.com• #1 most visited site in Puerto Rico• Over 5 Million Monthly Unique Browsers• Leader in Social Media reach

• Over 1.2 Million Facebook Likes• Over 349k Twitter Followers

primerahora.com• #2 news site in Puerto Rico

• Over 2.2 Million Monthly Unique Browsers• Focus on Entertainment and Sports

• Younger audience• Social Media Presence:

• Facebook 756k• Twitter 264k

indicepr.com• Over 500k Monthly Unique Browsers• Responsive design platform• Focus on light news• Social Media Presence:

• Facebook: 240k• Twitter: 10k

Mobile

Total Mobile units GFR MEDIA reaches

3,074,96In Puerto Rico

*Source: Junta Reglamentadora de Telecomunicaciones, February 2014**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014

4,550,043Monthly Mobile Users

2,910,057 Monthly unique browsers**

1,398,644 Monthly unique browsers**

241,342 Monthly unique browsers**

13

Advertising Market Puerto Rico Overview

14

ADVERTISING MARKET IN PR 2013

Rate Card$2.1 billions

Real Investment

$602 millions

Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at $602MM net of discounts – real investment

16DBMarketing-Analytics

MARKET SHARE BY MEDIANewspapers have the highest investment at 39% of total “real media investment”

Newspapers21%

Local TV43%

Radio9%

Outdoor5%

Paid TV17%

Internet1%

Others1%

Magazines2%

Cinema0%

2013 - Rate Card

Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema

Newspapers39%

Local TV28%

Radio11%

Outdoor6%

Paid TV6%

Internet3% Others

2%Magazines2%

Cinema2%

2013 - Real Investment

Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema

Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media


Advertising Market in Puerto Rico – Real investmentNewspapers and local TV represent 67% of $602MM total investment.Investment in newspapers grew 3%

Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000 235,782,442

170,530,401

68,978,309

36,582,783 36,040,017

21,000,000 13,600,000 10,768,324 9,600,000

229,668,727

176,041,922

74,742,120

27,424,667 36,553,437

17,300,000 17,000,000 10,282,990 8,000,000

2013 Real investment 2012 real investment



Business & Consumer Services; 22%

Retail; 15%

Entertainment & Amusements; 13%

Publishing & Media; 12%

Other Categories; 9%

Auto.,auto.access & Equip; 9%

Drugs & Remedies; 6%

Toiletries & Cosmetics; 4%

Tv Networks/stations; 4% Insurance & Real Estate; 3% Foods & Food Products; 2%

2013 – real investment

Top 10 Categories. Share of Investment (SOI)

Business & Con-sumer Services; 21%

Entertainment & Amusements; 15%

Retail; 12%Publishing & Media; 9%

Auto.,auto.access & Equip; 9%

Drugs & Remedies; 7%

Tv Networks/sta-tions; 6%

Toiletries & Cosmet-ics; 5%

Foods & Food Products; 3%

Insurance & Real Es-tate; 3%

Others Categories ; 10%

2013 – rate card

Retail category is the 2nd largest category in terms of advertising expenditure at 15% of total real Media investment


19

AutomotiveFrom the advertising perspective.

20

Automotive In Puerto Rico 2013

The Automotive category spends $54MM in advertising a year


Rate Card$194 millions

Retail Real Investment

$54 millions


Autos, auto accesories & equipment Category

Newspapers are the prefered media investment (44%) of the Automotive category.


Local TV; 40%

Paid TV; 16%

National Press; 25%

Radio; 16%

Magazines; 1% Outdoor; 3%

Rate Card 2013

Local TV; 26%

Paid TV; 5%

National Press; 44%

Radio; 20%

Magazines; 1% Outdoor; 4%

Real -Investment

22

Autos, auto accesories & equipment Category- Real investment

Real advertising investment of the automotive category is $54MM a year.The automotive category increased its advertising spending in 2013 by 14% vs 2012.

National Press Local TV Radio Paid TV Outdoor Magazines

24.3

14.1

11.0

2.8 2.0

0.3

23.6

10.2 9.5

2.7 1.5

0.3

Total 2013 Total 2012



Investment by Brand

Top 5 brands represent 42% of total

category investment: $22.9 millions

Total category investment$54millions

Toyota Ford Hyundai Nissan Kia 0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

8.0

4.8

4.2

3.1 2.8



Real investment by Brand

Newspapers represent 42% of the TOP Brand Investment

Top BrandsAutomotive

Investment inNewspapers

$22.9 millions

Toyota Ford Hyundai Nissan Kia 0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

8.0

4.8

4.2

3.1 2.8

4.0

1.91.6 1.4

0.8

2013 Real Investment Newspaper



Automotive BrandsToyota is the brand that spends the most in advertising with 15% of the total real investment followed by Ford at 9% and Hyundai at 8%.

Chrysler; 4%Nissan; 5%

Kia; 6%

Hyundai; 8%

Ford; 10%

Toyota; 14%

Other ; 53%

Rate Card

Chrysler; 3%Kia; 5%Nissan; 6%

Hyundai;

8%

Ford; 9%

Toyota; 15%

Other ; 54%

Real Investment



Autos, auto accesories & equipment CategoryTOP 3 brand represents 45% of total units sold in 2013 (102,489)

GUIA SALES REPORT 2013.

25,533

10,32810,172

0

5,000

10,000

15,000

20,000

25,000

30,000

Units Sold 2013

Automotive Category Investment: $54M

$526 invested per unit SOLD


Automotive Category Investment in Newspapers: $24.3M

$237 per unit SOLD invested in newspapers

27

Puerto Rico MarketAudiences Overview

28

Media Consumption:

INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS

INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS

MOVIE THEATER-PAST 30 DAYS

MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS

INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS

WATCHED PAID TV- PAST 7 DAYS

INTERNET-ACCESSED PAST 7 DAYS

Newspaper Cume anydailyaverage sat aver sun

Outdoor Billboards seen past 7 days

RADIO- LISTENED IN THE PAST 7 DAYS

WATCHED LOCAL TV-PAST 7 DAYS

0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%

7.4%

17.1%

17.8%

24.1%

27.1%

49.6%

59.1%

79.3%

80.8%

91.2%

96.5%

Scarborough – PR Study – 2014 - 1

Newspapers have a 79% penetration in Puerto Rico

29

61%

79%

USA Puerto Rico

ReaderShip

USA Puerto Rico

Scarborough – PR Study – 2014 – 1USA. Newspapers Association of America. Past week newspaper print

Media Consumption

• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.


94%

GFR MEDIA MARKET SHARE

GFR Media

2.1 Million readers

Newspapers Market Share:


With GFR Media Newspapers, advertisers reach 2.1 million readers, which accounts for 94% of the total readers (18+) in Puerto Rico.


Monday to Friday readership:

2,166,882

1,489,3541,306,634

839,676

482,508 405,074

Any daily newspaperprint edition

El Nuevo Día Primera Hora El Vocero Índice Metro

Monday to Friday

Scarborough – PR Study – 2014 – 1. Cume readers

M-F audiences are reached with GFR Media Newspapers.


Weekend readership:


98% of weekend audiences are reached by GFR Media Newspapers.

1,011,916

994,200

Any Sunday newspaper print edition El Nuevo Día

Sunday Readership

984,038

691,836

525,896

Any Saturday newspaper print edition(Current Release Only)

El Nuevo Dia Primera Hora

Saturday Readership

33Source: ScarBorough, Release 1 & 2 2013 and 1 2014

2,167

1,489

1,307

840

405

483

0

500

1,000

1,500

2,000

2,500

2013-1 2013-2 2014-1

Thou

sand

s

Cume Readership - Monday to Friday

Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice

Newspapers Cume Readers TrendsEl Nuevo Dia leads newspapers readership

1,489,35469% of the market

El Nuevo Día (END)

Source: Scarborough 2014 -1 Cume Readers People 18+

1,489,354readers of


• 53% are women

• 53% are 25-54 years old

• 53% have a Any College Degree or more (index: 110)

• Bilingual (index: 108)

• “white-collar” (index: 110)

El Nuevo Día Leadership

677,528Readers do not read

El Nuevo Día


How to reach END Non-readers?

446,166

66% of no readers of END are readers of


Primera Hora captures the most END Non-Readers

446,166

PH Readers, but END Non-Readers

• 52% are women (index: 101)

• 57% are 25-54 years old (index: 105)

• They have an education level of high school or less (index: 104)

• Have difficulties with english (index: 106)

• “Blue-collar” (index: 112)


Primera Hora (PH)

reach together an impressive majority of readers*

89% Reach

&


The Most Effective Combination

40Source: Comscore

GFR Media Digital Audiences:

+29%

Jan-2013 Jan-2014

4.9 MM

+6.3 MM

GFR Media unique browsers are growing steadily at a 29% rate YOY

4.6 MM+21%

3.8 MM

372K+1134%

25K

2.3 MM

+35% 3.1 MM

41

AutomotiveFrom the audience perspective.

42

Automotive Market in Puerto Rico 85.9% (2,420,172) of Adults 18+ have bought any new, used, leased vehicle in PR

85.90%

Automotive Market in Puerto Rico

Any Vehicle Bought, Used or Leased

Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased

43


Scarborough 2014 -1 Base: 2,818,180 Adults 18+

45% of vehicle owners have bought a new car

61.60%

45.10%

1.20%0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

Any Vehicle Bought - Used Any Vehicle Bought - New Any Vehicle Bought - Leased


44

Number of vehicles owned

Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leasedAverage Readers - Mon – FR

59% of people in PR (18+) own more than one vehicle

Number of vehicles # of People%

1 988,486 40.8%

2 853,584 35.3%

3 375,430 15.5%

4 or more 191,834 7.9%

45

Media source used for shopping and buying decision

Weekly sh

oppers

Newspaper

Loca

l TV

Internet

Cable or satellit

e TV Radio

Promotions or v

isual d

isplays w

ithin st

ores

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

60.2%

44.8%34.1% 33.6%

22.0% 20.2% 19.7%10.5% 7.3% 3.2%

Any Vehicle bought new, used or leased

Scarborough 2014 -1 Base: 2,420,172 Adults with Any Vehicle:Bought New , Used or leased

After the weekly shoppers , newspapers are the preferred media for audiences when buying a vehicle.

46



Weekly sh

oppers

Newspaper

Internet

Loca

l TV

Cable or satellit

e TV

Promotions or v

isual d

isplays w

ithin st

oresRadio

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

59.1%46.8%

36.3% 31.3%24.0% 21.1% 18.8%

13.4%6.8% 3.3%

Any NEW vehicle bought

After weekly shoppers, newspapers and internet are the preferred media for audiences when buying any NEW vehicle

47



Weekly sh

oppers

Internet

Newspaper

Cable or satellit

e TV

Promotions or v

isual d

isplays w

ithin st

ores

Outdoor media (b

illboards,

etc.)

Movie theater

Loca

l TV

Magazines

Radio

57.1% 55.7%

29.6%19.8%

14.0% 11.1% 10.5% 9.0% 8.7% 5.9%

Any LEASED Vehicle bought

After weekly shoppers, newspapers and internet are the preferred media for audiences when leasing a vehicle

48



Weekly sh

oppers

Newspaper

Loca

l TV

Internet

Cable or satellit

e TV Radio

Promotions or v

isual d

isplays w

ithin st

ores

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

62.4%

44.7%35.2% 34.4%

20.9% 20.4% 19.3%10.8% 7.7% 3.0%

Any USED Vehicle bought

After weekly shoppers, newspapers are the preferred media for audiences when buying any USED vehicle.

49

Base Total El Nuevo Dia Average Readers

Primera Hora Average Reader

Indice Average Reader

El vocero Average Readers

Metro Average Readers

Base Total 2,818,180 32.9% 26.9% 8.4% 14.9% 6.6%Any Vehicle Bought New , Used or Leased 2,420,172 33.7% 26.1% 8.6% 14.3% 6.8%Any Vehicle:Bought New 1,271,444 36.0% 26.4% 10.0% 14.9% 8.3%Any Vehicle:Bought Used 1,735,870 33.5% 26.8% 8.1% 13.9% 6.3%Any Vehicle:Leased 34,694 35.5% 40.1% 14.1% 8.9% 6.9%

Any Vehicle bought new, used, leased. Newspaper readership.

Scarborough 2014 -1 Base: 2,818,180 Adults 18+

El Nuevo Día is the most effective newspaper at reaching vehicle owners Primera Hora is the most effective newspaper at reaching LEASED vehicle owners (40%) .

Newspaper read by people who plans to pay for a new car

Amount plans to pay for new vehicle next 12 mos) Base Total END Average Readers PH Average Readers

Índice Average Readers EV Average Readers Metro Average

Reders

Under $10,000 73,050 34.2% 15.3% 2.1% 15.0% 3.3%$10,000 - $14,999 32,238 29.6% 15.1% 8.6% 22.6% 1.8%$15,000 - $19,999 22,256 45.7% 27.2% 3.5% 17.2% 5.6%$20,000 - $24,999 66,790 41.8% 42.3% 9.6% 10.3% 3.7%$25,000 - $29,999 31,292 34.2% 13.5% 14.8% 4.8% 14.8%$30,000 - $34,999 20,850 36.2% 9.6% 2.4% 2.4% 0.0%$35,000 - $44,999 4,934 0.0% 0.0% 55.7% 0.0% 44.3%$45,000 or more 13,024 61.3% 57.4% 32.7% 11.8% 32.7%

Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leasedAverage Readers - Mon - FR

El Nuevo Día & Primera Hora are more effective at reaching who plans to pay

$45,000 or more for a new car

GFR Media newspapers are the prefered media of people who plan to buy a new car (+$35K).

51

Car Model (Domestic) vs Readership

Model type of any domestic vehicle owned or leased END Average Readers

PH Average Readers

Índice Average Readers

EV Average Readers

Metro Average Reders

Domestic Compact:Any vehicle 33.6% 24.5% 9.0% 9.8% 5.8%Domestic Large:Any vehicle 29.0% 24.3% 10.4% 26.5% 11.8%Domestic Luxury:Any vehicle 47.7% 42.0% 9.5% 0.0% 9.5%Domestic Mid-size:Any vehicle 39.7% 23.0% 11.1% 16.2% 8.0%Domestic Sport/utility/special Purpose:Any vehicle 38.0% 26.6% 8.0% 14.4% 7.0%Domestic Subcompact:Any vehicle 38.9% 28.6% 20.8% 23.2% 7.6%Domestic Trucks:Any vehicle 32.5% 23.1% 4.9% 12.2% 3.7%Domestic Vans:Any vehicle 43.2% 21.5% 9.0% 7.5% 1.8%Other Domestic Model:Any vehicle 33.5% 33.5% 14.5% 20.2% 11.2%


El Nuevo Dia and Primera Hora are more effective in reaching the owners of any domestic car model

52

Plans to buy in the next 12 months.New , used or leased vehicle

Vehicle plans to buy new/used/lease next 12 months END Average Readers

PH Average Readers


EV Average Readers


Compact car 31.5% 32.6% 5.9% 13.7% 2.9%Full-size car 39.9% 27.4% 11.4% 26.0% 15.1%

Luxury vehicle (any size) 36.8% 30.1% 17.2% 22.5% 18.8%

Midsize car 33.0% 20.5% 7.7% 18.7% 9.1%

Pickup truck 46.7% 34.7% 19.2% 14.0% 15.2%

Sport utility vehicle 40.4% 35.6% 17.2% 13.6% 14.2%

Van or mini-van 44.8% 34.7% 18.5% 14.3% 13.5%


El Nuevo Dia and Primera Hora are more effective in reaching people who plan to buy a vehicle

53

Model type of any foreign vehicle owned or leased (HHLD)END

Average Readers

PH Average Readers


EV Average Readers


Foreign Compact:Any vehicle 34.6% 26.6% 7.8% 12.5% 7.0%Foreign Large:Any vehicle 14.8% 28.3% 20.4% 27.8% 15.0%Foreign Luxury:Any vehicle 23.3% 10.1% 10.6% 11.9% 7.6%Foreign Mid-size:Any vehicle 38.9% 22.8% 11.9% 14.3% 6.9%Foreign Sport/utility/special Purpose:Any vehicle 35.8% 30.5% 7.5% 15.3% 7.8%Foreign Subcompact:Any vehicle 32.9% 27.0% 8.2% 14.0% 7.1%Foreign Trucks:Any vehicle 29.5% 25.6% 9.3% 18.4% 8.7%Foreign Vans:Any vehicle 36.2% 29.0% 19.3% 5.7% 5.6%Other Foreign Model:Any vehicle 30.2% 27.9% 8.6% 10.9% 4.7%

Car Model (Foreign) vs Readership


El Nuevo Dia and Primera Hora are the most effective newspapers in reaching the owners of any foreign car model.

54

Market share of vehiclesAny vehicle bought: new, used, leased


Toyota is the preferred brand for audiences in PR

Toyota 41.4% Mitsubishi 20.2% Ford16.3% Susuki 11.6% Nissan 10.9% Hyundai 9.6% Mazda 9.0% Honda 7.7% Chevrolet 7.3% Kia 5.9%

55

Vehicle Owners & El Nuevo Día Readers

Scarborough 2014 -1 Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased 1,489,354 END Cume Readers - Mon – FR

El Nuevo Dia readers:

High penetration in well educated and upper socioeconomic level.

Any Vehicle Bought New, Used or Leased

El Nuevo Día cume readers Index

Gender Men 50.10% 47.00% 94 Women 49.90% 53.00%AgeAge 18-24 14.30% 15.20% 106 Age 25 - 34 17.60% 18.90% 107 Age 35-49 26.50% 25.40% 96 Age 50-64 23.10% 22.70% 98 Age 65 or More 18.50% 17.80% 96 EducatiionHigh School Graduate or Less 50.10% 45.10% 90 Some or Collage Degree 40.00% 43.90% 110 Some or Post graduate degree 9.90% 11.10% 112 Region Arecibo Region 10.90% 10.90% 100 Caguas Region 14.30% 14.20% 99 Mayagüez Region 14.70% 12.90% 88 Ponce Region 12.90% 12.70% 98 San Juan Metro Region 28.60% 30.70% 107 San Juan Sub Region 18.30% 18.10% 99 NSE Upper class 12.30% 13.80% 112 Upper/middle class 21.40% 23.10% 108 Middle/lower class 32.30% 31.60% 98 Lower class 34.00% 31.50% 93 Household Income Less than $10,000 18.50% 17.70% 96 $10,000 - $24,999 29.40% 29.70% 101 $25,000 - $34,999 19.20% 19.20% 100 $35,000 - $44,999 16.00% 16.00% 100 $45,000 - $74,999 12.10% 11.90% 98 $75,000 or more 4.90% 5.50% 112

56

Vehicle Owners & Primera Hora Readers


Primera Hora readers:

High penetration in well educated, lower socioeconomic level, with annual income less than $35K

Any Vehicle Bought New, Used OR Leased Primera Hora Cume Readers Index

Gender Men 50.10% 47.30% 94 Women 49.90% 52.70% 106 Age Age 18-24 14.30% 13.40% 94 Age 25 - 34 17.60% 20.50% 116 Age 35-49 26.50% 29.10% 110 Age 50-64 23.10% 23.10% 100 Age 65 or More 18.50% 13.90% 75 Education High School Graduate or Less 50.10% 52.50% 105 Some or Collage Degree 40.00% 39.80% 100 Some or Post graduate degree 9.90% 7.70% 78 Region Arecibo Region 10.90% 10.10% 93 Caguas Region 14.30% 17.20% 120 Mayagüez Region 14.70% 15.10% 103 Ponce Region 12.90% 15.50% 120 San Juan Metro Region 28.60% 23.70% 83 San Juan Sub Region 18.30% 18.00% 98 NSE Upper class 12.30% 10.40% 85 Upper/middle class 21.40% 18.30% 86 Middle/lower class 32.30% 31.60% 98 Lower class 34.00% 39.70% 117 Income Less than $10,000 18.50% 22.70% 123 ( $10,000 - $24,999 29.40% 30.70% 104 $25,000 - $34,999 19.20% 19.30% 101 $35,000 - $44,999 16.00% 13.70% 86 $45,000 - $74,999 12.10% 10.00% 83 $75,000 - or more 4.90% 3.70% 76

57

Vehicle Owners & Indice Readers


Indice readers:

High penetration in age under 35, well educated middle/uppersocioeconomic level

Any Vehicle Bought New, Used OR Leased Índice Cume Readers Index

Gender Men 50.10% 45.00% 90 Women 49.90% 55.00% 110 Age Age 18-24 14.30% 17.10% 120 Age 25 - 34 17.60% 19.90% 113 Age 35-49 26.50% 29.70% 112 Age 50-64 23.10% 21.70% 94 Age 65 or More 18.50% 11.60% 63 Eduaction High School Graduate or Less 50.10% 41.70% 83 Some or Collage Degree 40.00% 45.10% 113 Some or Post graduate degree 9.90% 13.20% 133 Region Arecibo Region 10.90% 6.30% 58 Caguas Region 14.30% 13.00% 91 Mayagüez Region 14.70% 12.50% 85 Ponce Region 12.90% 8.00% 62 San Juan Metro Region 28.60% 48.00% 168 San Juan Sub Region 18.30% 12.30% 67 NSE Upper class 12.30% 15.80% 128 Upper/middle class 21.40% 21.90% 102 Middle/lower class 32.30% 33.40% 103 Lower class 34.00% 28.90% 85 Income Less than $10,000 18.50% 14.10% 76 ( $10,000 - $24,999 29.40% 33.00% 112 $25,000 - $34,999 19.20% 20.30% 106 $35,000 - $44,999 16.00% 16.80% 105 $45,000 - $74,999 12.10% 9.70% 80 $75,000 - or more 4.90% 6.10% 124

58

Primary reasons for selecting dealer when buying a vehicle

59

Primary reasons for selecting a dealer to buy or lease the last new vehicle


Warranty, Price and Service represent 48% of the primary reasons for selecting a dealer to buy a vehicle.

17%

16%15%

14%

12%

11%

8% 8%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

Warranty Price - value Service Selection ofmakes/models

Reputation of dealer Financing throughdealer

Location Other reason

Primary reason when for use a dealer when buying a vehicle

60

Circulation

61

Certified Circulation: Monday to FridayEL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.

Sources:Alliance for audited media. Certfified Audit of Circulations

177,509

107,394

122,523 112,774

91,712

Paid Free

+70K SUROESTE

62

Certified Circulation: Saturday-Sunday

Sources:Alliance for audited media. Certfified Audit of Circulations

177,979

92,163

SATURDAY

207,659

SUNDAY

GFR Media is the leader in Circulation on Saturdays and Sundays

63

Thank You

64

Addendum

¡Impresos que impresionan!

Advanced Graphic Printing is the largest commercial printing company in Puerto Rico and the Caribbean.

We are dedicated to bring solutions to our customers through 4 key attributes.

Who we are…

Speed

Innovation

Flexibility

Quality

•AGP is the largest and technologically advanced printing company in Puerto Rico & the Caribbean

•Pre press system (VCC) provides color and imposition proofs that will match your final printed product every time

•In press cameras, assure register and color accuracy

Printing Quality & Innovation Innovation

Quality

We operate 24 hours a day

Fast turnaround

AGP Online color approval

Island wide & Caribbean delivery

SpeedSpeed

•AGP meets all your printing needs…

•3 Web Presses

•2 Sheetfed Presses

•Finishing equipment includes:

• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter

Flexibility Flexibility

•Armed 24 hour security officers in all our facilities

•Controlled access to the building, internal & surrounding areas

•All employees have a Personal Employee ID/Access card

•Proximity access is controlled according to areas of responsibility

Security

All our production process is monitored by CCTV System

CCTV monitoring facility is located at GFR Media

It is monitored 24/7 by FRG Security

Only FRG Security has access to the videos recorded by our cameras


Our Products

“Shoppers” / CircularsBooks & MagazinesDirect Mail materialDirectoriesPostersInsertsCatalogsPress KitsCalendars

…and many more


Some of our Valued Customers:

http://rds.yahoo.com/_ylt=A0PDoS7fizRNmGMACqKjzbkF/SIG=1331l0o0s/EXP=1295375711/**http:/www.weblo.com/asset_images/large/Sears_logo_Sears_Logo_464e1a665f83b.jpg

https://www.medicalcardsystem.com/MCMSClassicareWebSite/MainEn2010.aspx


Benefits for You!

“One stop shopping” for all your commercial printing needsState of the art technology that provides consistent quality, speed and cost efficienciesSecurity & ConfidentialityPersonalized customer serviceFlexibility to meet your special needs


Certified Minority Business Enterprise

… or visit us at www.agppr.com

ADVANCED GRAPHIC PRINT,ING INC Has met the requirements for certification as a bona fide Minority Business Enterprise as defined by the National Minority Supplier Development Council, Inc.® (NMSDC®) and as adopted by the Puerto Rico Minority Supplier Development Council

http://www.agppr.com/


Contact Information:

Suzette M. Jiménez

Sales & Marketing Director

[email protected]

Phone (787) 641-5400, ext. 6019 or 6017

Fax (787) 641-4477

Mobile (787) 925-8088

www.agppr.com

Joel Acevedo

VP & General Manager

[email protected]

Phone (787) 641-5400, ext. 6020 or 6021

Fax (787) 641-4477

Mobile (787) 368-2813

www.agppr.com

mailto:[email protected]



