24 tips to improve your conversions online
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Check out these actionable tips to help you improve conversions on your website. With advice on usability, design, content, social media and more.TRANSCRIPT
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<html><head><title>A clear informativetitle</title><meta name=”author” contents=”The page author”></head><body><h1>This is the heading 1</h1>Here is your content introduction.<h2>This is a subheading</h2>Here is more content.</body></html>
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With many customers abandoning the high street in favour of the internet for their shopping needs, it’s vital that your website does everything it can
to convert as many visitors as possible into paying customers.
Have A Clear Layout
Avoid bombarding visitors with
overcrowdedpages.
Add a search function to your site to improve navigation. Contextual
search is great for previewing your
products while a user searches, encouraging
them to click and leading to a rise in Click Through Rate
(CTR).
FeatureReviews
Showcase positive feedback to reassure
potential customers and instil confidence in your
site and products.
What are your competitors doing well? Can you implement any
similar techniques on your site?
Use Hi-ResImages
Use the best images possible; high quality
pictures will allow your visitors to clearly
see what they are buying and make
your site look more professional.
Make it easy for returning customers and new customers
to create an account and log back in, without
having to leave the current page.
Include An Internal Search Engine
Look At Competitor & Industry Leaders
Integrate Simple Sign-On
[2]can see conversions increase by more than 100%
Use Simple,Clean Forms
Simplify your form structure. Lengthy or unnecessary fields will frustrate users and may
cause them to leave your pages.
Add Prominent Calls-To-Action
Emphasised calls to action can lead to a significant increase in
conversions.
CUSTOMERS WHO VIEW A PRODUCT VIDEO ARE
[3]144%
Remove ThinContent
Add rich, descriptive content to pages to provide the user with
essential information.
Repackage Your Content
Reuse existing content on your site in new formats. Turn old product pages into videos or
interesting user comments into blog posts.
[4]
People who visit your site are likely to leave
if they notice that your blog, social
channels and forums are dormant.
Get creative with your product descriptions.
Make your pages both entertaining and
informative.
Split test your site content and designs to see which peforms
the best.
Regularly Produce New Content
Create Compelling Product Copy
Split Test Content And Designs
[5]
COMPANIES HAVE SEEN A
20-30%
Rich Snippets provide additional information
to users when your business appears in the search results.
These might beproduct reviews,
prices or descriptions.
Use ContentExperiments in Google Analytics to enhance
your website; maximising traffic, sales and profits.
Compress images, videos and other on page files to ensure your website runs as fast and smooth as
possible.
Optimise Your Presence In Search
Optimise YourConversion Rates
Improve Your Site’s Speed
Provide ClearSocial Signals
Add prominent links to your Facebook,
Twitter, Google+,
YouTube and Pinterest profiles.
Use Social Media Feeds
Add a Twitter feed to your site and ensure that
it works at all times. You should also add sharing
buttons so people can
share the content easily from each
page.
PostRegularly
Populate your social media
channelsfrequently to
keep yourprofiles up to
date anddirecting traffic
to your site.
Make Posts Non-Promotional
Create engaging posts, tweets,
pins and +1s that aren’t focused solely on your products and
services, instead tailoring content to the interests of
your audience.
Secure Quality Backlinks
Produce high-quality content that naturally generates strong inbound links to your website. External links are also a great
way to drive relevant traffic and increase the chance of
conversions.
Check ForBroken Links
Ensure all links are working correctly and are directing
users to exactly what they are looking for.
Have A Strong URL Structure
Optimise your URLs by including the product keywords - for example:
Search engines will understand this information to help your
pages rank higher for relevant searches.
Connect Pages Together
Interlinked pages like ‘related products’ and ‘people who
bought this’ should be listed on key pages to encourage
people to view more.
www.yourwebsite.com/Brand/product name
Ben is a leading UK SEO Consultant and has extensive knowledge of search engine marketing. A regular writer on the subject, Ben’s first book, ‘Getting Noticed on Google’
along with the second revised edition has sold in excess of 50,000 copies. A third edition, ‘Get to No.1 on Google in Easy Steps’ is now available, which is packed with useful
information for those looking to learn SEO.Sources:
[1] http://www.interactivemarketinginc.com/landing-pages.html[2] http://blog.hubspot.com/blog/tabid/6307/bid/31104/Extreme- Homepage-Makeover-How-to-Increase-Your-Conversion-Rate-106.aspx[3] http://www.internetretailer.com/2011/03/07/product-videos-raise-purchase-likelihood-stacks-and-stacks[4] http://www.hubspot.com/marketing-statistics[5] http://yoast.com/rich-snippets-everywhere/
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