7 research backed tips on improving twitter conversions
TRANSCRIPT
TwitterTwitterhas become a place that breaks breaks newsnews, provides customer customer serviceservice and has a goodly dose of snark and humor.
But if you’re a marketermarketer, only one thing matters: how can you use Twitter to meet your conversion conversion optimizationoptimization goals?
Buffer Buffer Found that tweets with images got
18% more clicks, 89% more favorites and 150% more retweets
KissmetricsKissmetricsScience of Social Timing: if you tweet when people in the Eastern and Central time zones will see your update, you will be in front of 80% of the tweeting public.
AirBnBAirBnBUsed a Promoted Tweets campaign in conjunction with a special discount offer to get a 4% increase in engagement for one of their tweets
SysomosSysomosTop three most-used phrases to get product recommendations were:- Who makes the best...?- Does anyone know...?- I’m looking for...
TwitterTwitterTwitter published an infographic
capturing the results of its survey of 1,100 SMB owners: 72% of
whom felt that being on Twitter was important.
A few conversion tactics coming out of the survey included:- using Twitter to send people to other resources - increasing engagement by using Twitter as a customer response tool- using advertising to increase reach
Know what your followers are looking for, provide it, and increase their satisfaction and likelihood for further interaction.
Center for Marketing Research Center for Marketing Research Main reasons millennials follow brands:- to support the brand- to get updates from the brand- to get discounts- to research brands- to follow the people their friends are following
They are also clear about one thing: offering a discount or
coupon is likely to lead to an increase in sales.
TwitterTwitterLead Generation Cards, Product Cards, and Website Cards reduce cost-per-click while increasing the number ofURL clicks.
WebtrendsWebtrendsA Webtrends case study of the
Lead Generation Cards showed a 500% improvement in cost per
lead, with a 996% jump in lead acquisition.
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Crazy EggCrazy Egg!