21 things you might not know about product design
TRANSCRIPT
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21 Things You Might Not Know About Product Design... ...and if you do, please pretend like you don't.
Etienne GarbugliProduct Design & Marketing Consultant
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Me me me.
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•Comms / Marketing background•First (Geocities) Website in 1998•Founded 2 startups (Flagback & HireVoice)•Senior Usability / UX Expert•Author of Lean B2B: BuildProducts Businesses Want
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1.Ideas are nothing without
proper execution
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Boo.com
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2. Most people only really use
5 to 7 services
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3. You can’t easily change user
behavior
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4. Understand your meaning
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Company name is for market segmentwho are dissatisfied with problem being solved. Our product name or service
offering provides companies with benefits. Unlike our competitors, we have
proprietary advantage.}
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5. Challenge the Status Quo
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}
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6. You may not need a signup
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Tripit.com
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7. Perceived value is key
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}Moof.com
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8. You don’t have to build
everything
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}
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9. Others have done it before
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10. The longer it takes to
develop, the less likely it is to launch
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11. Typing is a barrier to entry
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12. Content actually matters
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}
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13. Visual flows convert
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}
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}
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14. The blank state should not
be blank
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Dokdok.net
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15.People love overviews
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}
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16.(Great) UX can create word
of mouth
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Mint.com
}
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17.Copying can be dangerous
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Amazon.com Target.com}
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18.Good design feels natural
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}Whichtestwon.com
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19.You need metrics to survive
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}
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20.Features are best introduced
one at a time
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}
Batch Import and Export of catalogue Product comparisonsProduct Reviews Layered / Faceted Navigation for filtering of
products in Search Results Shopping Cart Report Product
Image Zoom-in Downloadable ProductsCapability Abandoned Shipping to multiple addresses in one
order Order Tracking from Account A/B and Multivariate TestingGoogle Base Integration Meta-information for products and
categories Admin Dashboard for Report Overview
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21.You can’t know everything
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}
POST analysis Heuristic evaluations Lean
startup methodology 5 second test Scrum A/B
testing SWOT analysis Aarrr metrics 4Q
surveys Cost-benefit analysis Conversion funnel Analysis Price Point Analysis
Personas
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+1 Bonus
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“Progress is not the number of features, it's user behavior change.”
- Dave McClure, Entrepreneur & Investor}
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Thank you.Etienne Garbugli
Product Design & Marketing Consultant
Email: [email protected]
Blog: www.leanb2bbook.comTwitter: @egarbugli