[social media insight] 10 things you might not know about the seventeen-year-old
TRANSCRIPT
1November, 2015
10 Things you Might Not Know about the Seventeen-year-old
@17
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1. Instagram ranks NO.1 social media channel
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Facebook is not cool among the young
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2. SnapChat ranks NO.1 messaging app to chat with friends
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Share Real-time experience & Express themselves in the moment
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3. Instagram accounts they Recommend…Category IG accounts
Food
Artist/Illustrator
Fashion
@hkplayndine
@sellwords
@typing.jpg
@ootdmagazine
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4. What contents engage them on Facebook & YouTube?
They love funny (膠 ) content They watch entertainment videos& follow popular YouTubers
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4. What contents engage them on Instagram?
They catch up with friends’ news , explore IG Shop & delicious food
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5. Online & Offline shopping at Reasonable price &Foreign fast fashion brands are hot picks
Argyle Centre
Kwai Chung Plaza
What brands do they like?Where do they shop?
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6. What’s next? Dining for sure!What kind of food do they like?
Where do they get dining info from?
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7. Where do the young spend most money on?
Top spending: Dining
Shopping
Music & Movie
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8. Cash is KING!
Electronic payment is not common
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9. A wide variety of activities to do in spare time
• Entertainment• Sports• Movie• Playing video games
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10. They love Korean culture most
Korean Taiwanese Western
And they addicted to K-POP
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