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2019 ENTRY KIT

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Welcome to 2019 Joe Berry Award

Who is Joe Berry?

The Joe Berry Award Alumni

Award Entry Process

Award Entry Timeline

The Prize

Essay Topics

Entry Requirements

Rules of Entry

Support & Advice

The Judging Process

FAQs

Who is Joe Berry?

Born in England, Joe Berry emigrated to Australia in 1919. From a varied career Joe became involved with Claude Fraser, generally known as the father of Self-Serve groceries in this country. Claude was the founder of BCC (Brisbane Cash & Carry) which was later to become the backbone of the Woolworths growth in the Australian grocery markets.

Constantly looking for

new ideas, Joe’s quest for information took him on overseas study tours, particularly the United States. He was always looking for modern fresh ideas to implement in the grocery scene.

Not only did Joe contribute to the growth and development of BCC, his ideas and innovations dramatically affected the industry as a whole. Many practices taken for granted today, such as the supermarket trolley, were initially developed and trialled

by Joe Berry in the early 1950’s.

Open topped refrigeration was first commissioned by Joe Berry, along with pre-packed fruit and vegetables and the common “twist-tie”. Joe later developed self-serve wholesale warehouses. All of these innovations are now common place within the industry world wide.

Joe’s involvement in the grocery trade was continued by his son John, who was himself, a major part of the independent supermarket scene. John talks proudly of his fathers innovative contribution to the industry and it is for this reason that the Joe Berry Awards exist, so that innovation can continue through young executives.

Our History

The Joe Berry Award was launched in 1986 by the Queensland Grocery Industry Association. The QGIA was for years a vibrant, cross-industry, association before the major retailers moved to national offices.

The first winner, Bernie

Brookes, Buyer, Woolworths Queensland, who wrote on Category Development. Bernie has gone on to hold senior retail positions internationally. Bernie is the Award Patron. Our latest winner, Esra Ozege, Woolworths Account Manager, Lion Dairy & Drinks.

The purpose of the Award; to allow young executives from all parts of the industry to compete for a prestigious award. The program also allows Award sponsors to see closely the talent that exists across the industry. The prize was designed to allow the winner to add further and wider knowledge of retail to their personal portfolio.

The Award has been run every year since 1986, except 2005 while transferring to the ASMCA. Since 2006 the Award has had it’s home in Sydney and it has been expanded to cover all of Australia. The Award has grown greatly in that time and the number of sponsoring companies has also increased rapidly.

The competition remains

industry wide. The finalists and winners are from a variety of companies and roles and all have gone on to be promoted to more senior positions. Joe Berry

Award Winners2018 - Esra Ozege2017 - Rory Gilbert2016 - Clementine Churchill2015 - Sarah Hughes2014 - Simon Padovani-Ginies2013 - Graham Fairbairn2012 - Jessica Richmond2011 - Steven Bean2010 - Kerryn Waters2009 - Brett Griffiths2008 - Paul Heppell2007 - Kelly Viney2006 - Darren Grace2004 - Delma Honiball2003- Amanda Glover2002 - James Oliver2001 - Adam Beegling2000 - Anthony George1999 - Peter Syson1998 - Belinda Densley1997 - Leisa Bacon1996 - Gary Dunn1995 - Tony Klatt1994 - Melinda King1993 - Ross Carlton1992 - Debra Carlton1991 - Claude Sorbello1990 - Murray Johnston1989 - Bruce Perkins1988 - Julian Taylor1987 - Chris Mitchell1986 - Bernie Brookes AM

WINNERS CHANGE THE GAME.

AWARD ENTRY PROCESS

The 2019 Joe Berry Award is open to all employees form Retail Stores, Supplier, Warehousing, Marketing, Service Provider, food, pharmacy, hardware, electronics or general merchandise, who will be under-35 at the 31st December, 2018.

Registration does not commit you to submitting an entry. It does provide you with access to the award program and support functions.

Now that you have registered you have been supplied with an Entrant Number. (E.g.JBA-19-XXX) This is your key to entry. Please use this number in all correspondence.

Read all of the information carefully and understand the process before you start your essay.

Contact [email protected] if you have any questions, or are missing any information.

Entries Open on November 1st, 2018Entries Close on February 28th, 2019 (11:59pm)

Samantha Healey, 2018 Finalist

AWARD ENTRY TIMELINE

Register before you prepare, write and edit your essay submission.

Help is available for this – use it!

Non-compliant essays submissions will be returned for editing before being accepted.

1 November 2018 - 28 February 2019 March / April 2019 20 June 2019 20 June 2019

Initial judging of submitted essays.

All essays are distributed with Entry Numbers only to 45 judges. Typically, judges will receive essays on the same subject.

Scores are out of 100 for essay scoring.

Six top ranking essays will be invited to the final judging.

Finalists will have 60 minutes to present their essay and to respond to questions from the judging panel.

All finalists receive the same time and conditions for their presentation.

The winner will be announced at the Gala Dinner in Sydney.

Finalists will be the guests of the ASMCA and will be interviewed on-stage during the dinner.

NOTE: All entries become the property of the ASMCA – Joe Berry Awards. Finalists and winners may be required to participate in video filming for purposes of promotion of the Awards. Privacy of information is otherwise assured.

THE PRIZE

The 2019 Joe Berry Award Winner Receives:

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The Joe Berry Award Trophy and Title.

A Retail Educational Scholarship opportunity which includes

international travel.

The opportunity to document your year on the Joe Berry Award

Facebook page so that the Australian retail industry can follow your

experiences as the Award winner.

A feature in Retail World which will include their essay and travel report.

An invitation to speak at the 2020 AFGC Forum, the 2020 Joe Berry

Awards Dinner, the one80TC Charity Breakfast and Retail Company

Meetings.

Other awards available may include:

- The Trading Partners Forum Scholarship

- One-Day-Tour places in Sydney and Melbourne

2019 ESSAY TOPICS

The following pages contain the available Topics for the 2019 Joe Berry Australian Retail Industry Executive Award.

- Only essays based on the following topic questions will be accepted. A Topic that has been altered will be ineligible.

- Entry is limited to one (1) essay from each entrant.

- Only entries that meet the award Rules and Conditions will be accepted.

-The purpose of a short paper is to enable you to focus on the topic questions and to provide a concise, accurate, researched and punchy paper.

Judges will be looking for: - Your knowledge on the topic.- Originality, relativity and a passion for industry improvements.- Your research ability, linked to your understanding of the industry. The ramifications of your findings to the future of the industry are pivotal. Your opinion counts!

So, write in a way that shows you know what you are saying and believe what you are saying!

Promotional Planning and Creating a Positive Cycle

The industry has held on to long-term promotional processes that are no longer truly relevant. There is a need to break the promotion addiction/negative cycle and take promotions to a new level of customer impact. Promotion wastage or “promotion madness” prevails in the Australia FMCG industry.

In your essay consider where the promotion addiction lies between the retailer, supplier and important promotional support teams. Look also at what changes have happened to the promotional cycles and the potential for this to continue unchanged.

ESSAY TOPIC 1

Q. The promotional cycle can be broken and reinvented so that the wastage in terms of product, labour and supply chain cost is mitigated. Promotion types that have worked well in other markets and retail sectors, are now being reduced in number. What are the catalysts for reduction of these promotion types and can a win-win promotional model be created?

Building an Efficient Model for Data Sharing

Retailers have developed widely used loyalty programs that have increasing data capture capacity. In Australia, the utilisation and sharing of that data varies across retailers. In some parts of the retail world data is readily shared, in others it is jealously guarded. There is no apparent model that can be used to allow all parties access to data for the benefit of the wider industry.

In your essay consider the measure of ‘value’ through the lens of the retailer, the supplier and the shopper. Compare the data sharing arrangements in Australia with either the US or UK.

ESSAY TOPIC 2

Q. The benefits of Transaction Data are more available to the data-owner who has options to withhold information or share information. Arguably there are levels of information that should be automatically shared versus data that is sensitive and covert. What retailer-supplier ‘sharing’ model would you suggest to create the best value from available data?

Managing the “Last Mile” Problem

The ‘Last Mile’ Problem: the most efficient way to deliver goods into the hands of the customer continues to be an issue for all retail types. The growth of eCommerce has introduced the need for various delivery methods for differing customers and different locations. The calculation of profitability on the last-mile is still uncertain as various models ,such as home delivery/click & collect/delivery to car/locker pick up, are still under trial.

In your essay consider the way and the speed at which the industry is changing and look to predict whether current delivery options will survive. Where possible quantify the total cost of eCommerce delivery including the store overheads.

ESSAY TOPIC 3

Q. The most suitable and profitable eCommerce delivery models for Australia are debatable. The best models might be to the front-door or front-of-store. Some delivery options may be detrimental to the viability of bricks & mortar retailers. How will the rise of e-commerce fuel this debate and what have we learned from overseas experiences?

The Rise of Machines and the Retail Workforce

Machinery and technology have always been part of the supply chain for retail players but the speed with which machines are replacing human workers is accelerating. While the cost of machinery may take years to amortise, the efficiencies that they are bringing are creating rapid returns in other parts of the chain. Whether the workforce is seeing these benefits is not always clear.

Consider machinery not just as technology advancement but as a shift in the way that the industry operates, from raw materials to the consumer’s hands. Consider automation and look at where the industry can best achieve total business growth through machinery innovations.

ESSAY TOPIC 4

Q. Across all parts of the industry, including manufacturing, technology and automation are providing many business benefits and changes. Accordingly, workforce numbers may significantly decline in short/medium term. How will existing job roles change and what are the important skill sets for the FMCG/Retailer workforce of the future?

The Future of Brands in a Differentiated Market

The discussion on brands competing with own-brands/private labels has been constant for several decades but the importance of the discussion has not abated. Consumers continue to shop across the width of each retail sector with varying attitudes towards long-term brands and newer private label offerings. The growth of discount retailers has added to the discussion with pseudo-brands not necessarily seen as private labels.

In your essay consider the strategy of branding and why consumers attitudes have changed. Be prepared to challenge the status-quo of the current market, from the consumer perspective. Discuss from either a supplier or retailer view of this situation.

ESSAY TOPIC 5

Q. The position of branded goods within the Australian retail market is blurred and pseudo brands may own the future. Unconsidered hidden cost and risk are possibilities for retailers that pursue private label growth, while brand decline may be due to a forced reduction in consumer options. Can brands successfully differentiate in a market with multiple own-label tiers and pseudo-brands?

ENTRY REQUIREMENTS

The absolute rule for all essays is no more than 2500-words for the full document.

Your entry should be a complete Word document containing a:- Cover page- Simple Index- A half to one-page Executive Summary of your essay- An Introduction- The body of the essay with footnote references only- Discussion and implications for the industry- Conclusion

References in Word do not form part of the word-count. Tick the box to ensure that references are not included. References must be shown in Footnote Format.

Teresa Rendo (Big W) with Melissa Maher (Coles) 2018 Finalist

RULES OF ENTRY

ITEM REQUIREMENT NOTES

Content Complete essay documents must be no more than 2500 words in total, as measured by the word count on the bottom of the WORD screen, providing around 1900 words of actual essay text.

- Word count will be based on the ‘bottom-of-screen’ reading of your essay word count, which includes non-standard referencing, charts and diagrams.- Using the prescribed ‘referencing style’ will eliminate references from this count.- Do not add a reference page at the end of your essay, it will not be read. Essays over 2500 words will be returned for editing.- All work must be original and not have been submitted previously to any competition or institution.- References by name to your place of work are discouraged as this affects the judging process. Brand referencing is acceptable.- Oh, watch your spelling and grammar, it does influence the judging.

ReferencingWord AB Insert Footnote

Referencing must be by Superscript Numerical identification1 and bottom of page reference detailing, as available in Microsoft Word menus.

**Right-Click the word-count at the bottom of the screen and make sure theappropriate box is ticked to take references out of your word-count.

Submitting your entry

You must save and submit your entry electronically, in WORD, using the unique entrant number allocated to you at registration, E.g. JBA Essay 19-0912.

- A confirmation of receipt of entry will be sent within 24 hours.- Submit essay only as JBA Essay 19-999 (your unique registration number)- Entries must be submitted electronically to [email protected] by February 28, 2019, (11:59pm)- DO NOT USE PDF – it will be returned.

RULES OF ENTRY

ITEM REQUIREMENT NOTES

Layout Essays must be prepared with Microsoft Word, using:- Arial 12 font;- 1.5 line spacing- 2cm margin on both edges of the page.

They must include:- A Cover Page with the topic as prescribed,your full contact details, place of employment, entry number, word count, time employed in theindustry and a signature attesting to the originality of the work.

The essay layout order:- Cover Page- Executive Summary- Introduction- Body- Conclusion.

Each page must have a Header showingabbreviated topic, page number, entry number.

- You must provide a workplace email if one has been allocated.- Your cover page Personal Information will be removed prior to judging.- All judging pre-finals is done anonymously, using entry numbers with no reference to employer, age, gender or location. Sample page follows, use these as a template for your essay.

(E.g. Channel Diversification – 2 - 19-xxxx). Make sure nopersonal details appear in the header.

RULES OF ENTRY

Cover Page ExampleCOVER PAGE

The Joe Berry Award 2019Topic 2 - The Future of the Australian Retail Industry

Q. How do Australian Retailers respond to innovation pressures? What are the implications for global competitiveness? What are the implications for

other channels of innovative concepts in the Australian environment?

Entrant Number: JBA-19-0124Name: Joseph BerryAddress: 150 Elective Stm Almond, VIC, 3456Mobile: 0456 125 523Email: [email protected]

Employed by: ____________________________Location: _______________________________Length of time employed in the industry: ___ years

I confirm that the work submitted is my own work and that all references have been appropriately identified and are available for public use. By typing my name below I am aware that I am effectively signing this declaration.

Signature: _______________________________

Note: Details inside the box will be deleted before the essay is sent out for judging.

→

Entrant Number: JBA-19-0124

SUPPORT & ADVICE

If you are not sure where to start

Having chosen a topic, create a simple matrix of 5 key points, then write 5 supporting points under each key point. Now you have the basics, start writing. (You are not limited to 5 key points.)

The www.joeberryaward.com.au website has copies of some 2016 - 2018 entries that will show you what is required for content.

If you require assistance in developing your entry you can use the following support services:

The ASMCA – Joe Berry office for information clarity, ‘how to start assistance’ and mentoring during the process [email protected]

Your own company team or management.

Internet and library services provided that the end result is your own work and free of any plagiarism.

Yourself: re-read and check your work for spelling, grammar and continuity as many good essays fail on the lack of revision by their authors.

Other points to note:

Be aware of what an executive summary and an introduction do for your essay. Many people confuse the two and lose valuable essay space. Summary = what your essay is about, half to one page only; Introduction = getting started, lead-in information, a paragraph to half page

Set up your argument as a ‘trail’ and make sure that you stick to that trail during the essay writing. Good essays can lose points by drifting into arguments that do not relate to the topic, or by losing the plot.

Spelling and grammar are important! Check both, otherwise the meaning that you intended to put forward can be read as something completely different. This may result in a lower score for your essay.

Editing means a word-by-word proof reading of your work to ensure accuracy. After each sentence stop, read, and ask “does it convey my message?”

Shorter sentences have stronger impact. A sentence of over 20 words may be too long. Rephrase or edit for punctuation to add impact.

It is possible in reading essays to identify the change in writer or the origin of information. Be sure that any work is your own and that cut-and-paste information is referenced.

THE JUDGING PROCESS

There are two judging sections:

1. Essays are distributed to around 45 judges for scoring based on a specific criteria. The essays are sent out “blind” (no names, no employer details) and no judge receives an essay from their own company entries. Each essay will go out to 5 judges, usually with other essays of the same topic.Scores are out of 100 and the results are totalled and averaged to provide a ranking.

2. The top 6 essays receive invitations to face the judging panel on June 20th 2019 in Sydney. The panel is comprised of 20 senior executives from the sponsor group. Each finalists has 1-hour to present their topic, face Q&A on the essay and Q&A on general industry knowledge.

Judges feedback is not provided at the judging, this will be provided later.

FAQS

Q. Is the Cover Page included in my word count?

A. Yes, the total essay document must not exceed 2500 words. A Cover Page will be about 175 words.

Q. My referencing is being included in the word count, can I have additional words?

A. No. If you use the correct Word Referencing it will not be included in the count. (Tab:- Referencing, AB1 Insert Footnote, Remember to tick the box for non-counting of references)

Q. Why do I need my full details on the Cover Page?

A. Once your essay is submitted we need to be able to find you if the essay needs editing or you have made the finals. These details are removed before the essay goes out to the judges.

Q. Do charts or graphs change the word count?

A. Only if you have explanatory notes attached to the graphic.

Q. Who will be judging my essay and what are the criteria for judging?

A. We have a panel of 45 judges who are prior winners or senior executives. A judge from your company cannot judge your essay. The criteria – Introduction, Body of essay, Flow of Information, Relevance to the Topic, Research and Personality, Conclusion.

BECOME A GAME CHANGER

“Building a career is more than just being good at your role. It includes exposing to others the talents that you have and your enthusiasm for an industry. This is your chance to move ahead, on your own terms.”

BERNIE BROOKES AM, Joe Berry Award Winner 1986

2018 Finalists: Mike Cullerne, Samantha Healey, Esra Ozege, Melissa Maher, Molly Gill with Bernie Brookes AM Patron.

The people you aspire to become, were once young, curious andambitious like yourself. The ‘Joe Berry’, was also this person.

He was known for his innovative thinking and drive for improvement.He succeeded. He turned up. He participated. He played an active

role in shaping our retail industry as we know it today.

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