democratising consumer electronics: how a generation fo hardware startups are competing against the...
DESCRIPTION
How a generation of independent hardware startups are competing against the largest CE brands on the planet.TRANSCRIPT
![Page 1: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/1.jpg)
Democratising Consumer Electronics.
How a generation of hardware startups are Competing Head to Head With the world’s biggest brands.
owldesign.co
![Page 2: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/2.jpg)
Andrew Birt
Cofounded LIFX, AngelCube, Owl Design. Mentor at 500Startups.
Twitter @andrewbirt Web andrewbirt.com
![Page 3: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/3.jpg)
Topics
Let’s meet the little guys.
Hear how they’re stacking up.
Unpack why they’re doing well.
Delve into why this is all possible.
![Page 4: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/4.jpg)
But first a quick story
![Page 5: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/5.jpg)
![Page 6: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/6.jpg)
![Page 7: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/7.jpg)
How we felt sometimes
![Page 8: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/8.jpg)
But we stuck at it
![Page 9: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/9.jpg)
And eventually pulled through
![Page 10: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/10.jpg)
Delivered to backers and now limited retail
![Page 11: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/11.jpg)
And now competing against the big guys.
![Page 12: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/12.jpg)
It’s not just us
VS
![Page 13: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/13.jpg)
Nest
VS
![Page 14: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/14.jpg)
FITBit
VS
![Page 15: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/15.jpg)
Canary
VS
![Page 16: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/16.jpg)
OCuLUS RIFT
VS
![Page 17: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/17.jpg)
Why the Little guys are doing well.
![Page 18: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/18.jpg)
What’s made this all possible?
![Page 19: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/19.jpg)
Maker Movement
![Page 20: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/20.jpg)
Maker Spaces
![Page 21: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/21.jpg)
Rapid prototyping
![Page 22: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/22.jpg)
Hackable hardware
![Page 23: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/23.jpg)
Smart phone capabilites
![Page 24: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/24.jpg)
SoC capabilities
![Page 25: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/25.jpg)
Crowd funding
![Page 26: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/26.jpg)
Access to factories
![Page 27: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/27.jpg)
Service companies
![Page 28: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/28.jpg)
trailblazers
![Page 29: Democratising Consumer Electronics: How a generation fo hardware startups are competing against the largest CE brands on the planet](https://reader033.vdocuments.us/reader033/viewer/2022052900/5561a618d8b42ae1538b4e1d/html5/thumbnails/29.jpg)
Thank-you