2016 search strategy
TRANSCRIPT
Search Marketing Strategy YOUR BRAND YOUR BUSINESS
My Name Is Alex OliveiraI have 2 jobs: CEO @ Prediq Media
@alexf_oliveira https://www.linkedin.com/in/alexoliveira1
WWW.PREDIQMEDIA.COM
There Are No Hacks
Search Marketing Strategy in 5 Phases
Phase I: Choose Your Team
Phase II: Determine
Customer Persona & Target Audience
Phase III: Keyword Analysis
Phase IV: Optimize Your Website’s
Content
Phase V: Monitor & Track Using
Analytics
Phase I: Trump Engine Marketing
Phase I: Choose a TeamYou? Freelancer? Portal?
Current Staff?
Phase I: Try LinkedIn, Thumbtack, Local Colleges
Phase II: Determine Customer Persona, Target Audience, Competitive Analysis
Phase II: use a CRM & Data Tools To Analyze
Phase II: use Google Ventures site
Phase III: Keyword Analysis + Website/Digital Inventory
Phase III: use Google Search
More than ½ of searches come from mobile devices.
PHASE III: RESPONSIVE WEB DESIGN
PHASE IV: OPTIMIZE YOUR WEBSITE’S CONTENT
Search EnginesOptimization
• Keyword Research
• Analysis
• Link Building
• Website optimization
• Copywriting
• Press Release
• Local Search Optimization
• Reputation Management
• Multi Language SEO
• Video Marketing
• Reviews
Phase IV: Understand the Difference between Organic & Paid Search
Phase IV: Create & Manage Content
https://moz.com/rand/wp-content/uploads/2013/08/elements-optimized-lrg.gif
Phase IV: Understand Ranking Factors
Directories
Blogs Articles
Social Media
Press Release
Phase IV: Anatomy of a Web Page
05
01
04
02
03
06
URL
Page Heading H1 -H2
Internal Link
Meta Tags
Page Title
Body Content
https://yoast.com/
Phase IV: Get Indexed! Submit Google Search Console
GOOGLE.COM/WEBMASTERS/
BING.COM/TOOLBOX/WEBMASTER/
Phase IV: Set Up a Campaign on Adwords & Facebook
Phase IV: Set Up & Optimize Your Social Media Presence
More Than 1 Billion FB
Users Worldwide
Phase IV – Social Media
Humans of New York 16.6 Likeshttps://www.facebook.com/humansofnewyork/
Phase IV: Use Video To Tell Your Story
https://www.youtube.com/watch?v=PnDgZuGIhHs
Phase IV: Max Customer Engagement - Optimized Contact Forms & Autoresponders
Phase V: Monitor & Track Using Analytics
Tools To Use 1.Simple Web Design: Wix/Squarred Space2.Advanced Web Design: Creative Market/Theme Forest3.Freelance: Elance/Fiverr4.Marketing Automation: Hubspot/Marketo/Pardot5.Social Media Management: Buffer/Hootesuite/Sprout6.Email: Constant Contact/MailChimp7.CMS: WordPress/Sitecore8.Develop: Code.org/Gitbub/Bluemix9.Data: Google Analytics 10.PPC: Google Adwords11.Social Media: Facebook/LinkedIn/Slideshare/Twitter/ Google+/ Instagram Youtube/Vimeo
12.CRM: Salesforce/Insightly
Groups
Learning
Good Reads •The 4-Hour Workweek by Timothy Ferriss•The $100 Startup by Chris Guillebeau•The Fire Starter Sessions by Danielle LaPorte•Like a Virgin: Secrets They Won’t Teach You at Business School by Richard Branson•Money Master The Game by Tony Robbins•The Seven Spiritual Laws of Success: A Practical Guide to the Fulfillment of Your Dreams by Deepak Chopra•The Tipping Point by Malcom Gladwell
www.prediqmedia.com
@alexf_oliveira
(954) 600-0611
652 S Military Trail, Deerfield Beach FL
Get in Touch
