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Search Engine Marketing

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2What is Search Engine Marketing ?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising

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Consumer

BuyingBehavior

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4What is Google Adwords

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

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5Structure of Adwords

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6Adwords Account Example

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How Paid Ads Rank Determined

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Quality Score determining Factors

• Focus on improving your quality score to increase your ad rank without increasing your max cost per click or budget.

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9Ad Content and Landing Page Affect Quality Score

Relevant Keywords

Relevant Message

Related Site Links

Relevant Landing Page

Research also shows that when you have a high organic ranking page and a paid ad, your credibility goes up for the searcher.

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10Quality Score Factors

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11Cost Per Click Bids

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12Rank Score Example

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13Rank Score Example

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14Quality Score Example

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15Quality Score Example

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16How to find Quality Score

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17How to find Quality Score

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18What is MCC

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19Adwords Metrics