2016 media pack - professional driver · no 3% readership statistics the following statistics are...

2016 Media Pack

• ProDriver reader profi le• Reader statistics• Sponsorship opportunities

w w w . p r o d r i v e r m a g s . c o m

• Editorial features 2016• Digital data/rates• Mechanical data/ad rates

www.prodr ivermags .com

Since then, Professional Driver has become firmly established as the voice of the Private Hire and Chauffeuring industry, a sector that had until then been overlooked by the motoring and fleet media.

Our targeted editorial mix offers market-specific news, features, operator profiles, road tests and business advice stories. The magazine is a business-to-business title, but presented in a more consumer-oriented format than most automotive B2B titles.

We carry an extensive news section every month, all of it specifically generated for our readership. This incisive news is largely exclusive to Professional

Driver and is generally not available elsewhere, other than our magazine and our website, which is used to keep rolling stories going and keep a flow of stories in between our monthly publishing slots.

Professional Driver Editor Mark Bursa was voted Business Writer of the Year

in the 2013 Guild of Motoring Writers’ Awards on the strength of Professional Driver’s editorial content.

Professional Driver circulates to all major UK fleet operators of private hire and chauffeur vehicles, as well as to smaller operators. The readership includes extremely large fleets such as Addison Lee, as well as several hundred UK operators with in excess of 50 cars.

Due to the nature of the business, all fleets concentrate on larger vehicles with at least four doors. Many operators run mixed fleets including luxury and executive models as well as regular volume-brand saloons, MPVs and SUVs.

Professional Driver is the only magazine dedicated to the private hire, taxi and executive chauffeuring sector. Published 12 times a year, our mix of news, features, reader profiles road tests and business advice makes Professional Driver an essential read for anybody in this sector – from one-man operators to large private hire and chauffeur fleets.

CirculationProfessional Driver currently circulates to just over 11,000 people per month and averages readership figures of 35,000 per monthly edition. Readers include large fleet directors and owner-driver operators, from the chauffeur, private hire and taxi and sectors. Our controlled circulation readership means only named individuals within companies can receive copies of the magazine. This gives us access to detailed data about our readers and their job functions, ensuring a highly relevant, targeted circulation for advertisers.


Introduction...

Professional Driver Reader Profile

Professional Driver is a controlled-circulation, business-to-business magazine with a monthly frequency (12 issues in 2014) and a circulation of 11,000. The publication was launched May 2009, and was bought by

its management team in January 2010.

Professional Driver recognises the Private Hire and Chauffeuring industry as a specific business sector within the UK fleet industry. The sector accounts for significant sales of large cars, with a rich mix of up-market saloons, luxury SUVs and MPVs.

The companies operating in the sector are highly professional, and have a need for information, news, features and advice designed to help them operate both profitably and professionally.

There is very little overlap with general fleet titles, as the needs of our readers are different. Rather than simply providing transport for company workers, cars are the central element of the business for Professional Driver’s readers. Their cars are their main workplace and sole source of revenue.

“We carry an extensive news section every

month, all of it specifically generated for our

readership. This incisive news is largely exclusive

to Professional Driver and is generally not available elsewhere,

other than our magazine and our website”

Professional Driver is also available free of charge to chauffeurs, private hire and taxi drivers using Terminal 3 of London’s Heathrow Airport. Copies of the magazine are available from Tristar Worldwide’s customer services desk in Terminal 3’s arrivals area.

The additional distribution gives us a much wider readership with employee drivers and selfemployed chauffeurs, putting the magazine in front of more than 1,000 extra readers a month.

Digital editionProfessional Driver also has a strong online following with 8,000 readers of our digital edition each month. Subscribers receive an email containing a link to their personal edition and a brief overview of what is included in each monthly edition as well as any other news/stories occurring within the industry that may be relevant to our readership profile.


Job function

How many cars do you operate

Company’s main business

How many people do you employ

■ One 22.5% ■ Between 2-10 45.8% ■ Between 11-20 14.4%■ Between 21-50 8.2% ■ Between 51-100 6.4% ■ Over 100 2.7%

■ Private Hire 36.18% ■ Taxi 18.7% ■ Chauffeur Company 36.7%■ Limousine Company 3.64% ■ Vehicle Manufacturer 3.2% ■ Other 1.58%

■ One 26.5% ■ Between 2-10 43.6% ■ Between 11-30 19.4% ■ Between 31-100 4.8% ■ 100+ 5.7%

■ CEO/Chairman 1.5% ■ Managing Director 5.1% ■ Director 16.5%■ Business Owner 14%■ Fleet Manager 18.1%■ Proprietor 17.8%■ Owner/Driver 22.5%■ Other 2.5%

Vehicle purchasing responsibilities

Other purchasing responsibilities

■ I buy multiple cars for fleet 67.6%

■ I buy my own singular car 23.7%

■ I do not purchase vehicles (already supplied) 8.7%

Are you responsible for the purchasing of other products and services? i.e. Insurance, Software etc.■ Yes 97%■ No 3%

Readership Statistics The following statistics are an analysis of the circulation of Professional Driver magazine from January 2015 through to December 2015. (Circulation = 11,000. Average readership per month = 30,000+)


One 26.5% Between 2-10 43.6% Between 11-30 19.4% Between 31-100 4.8% 100+ 5.7%


One 22.5% Between 2-10 45.8% Between 11-20 14.4%

Between 21-50 8.2% Between 51-100 6.4% Over 100 2.7%

Job function

CEO/Chairman 1.5% Managing Director 5.1% Director 16.5%

Business Owner 14% Fleet Manager 18.1% Proprietor 17.8%

Owner/Driver 22.5% Other 2.5%


I buy multiple cars for fleet 67.6% I buy my own singular car 23.7%

I do not purchase vehicles (already supplied) 8.7%

Are you responsible for the purchasing of other products and services? i.e. Insurance, Software etc.

Yes 97% No 3%

Readership Statistics The following statistics are an analysis of the circulation of Professional Driver magazine from January 2015 through to December 2015. (Circulation = 11,000. Average readership per month = 30,000+)


One 26.5% Between 2-10 43.6% Between 11-30 19.4% Between 31-100 4.8% 100+ 5.7%


I buy multiple cars for fleet 67.6% I buy my own singular car 23.7%

I do not purchase vehicles (already supplied) 8.7%

Are you responsible for the purchasing of other products and services? i.e. Insurance, Software etc.

Yes 97% No 3%


One 22.5% Between 2-10 45.8% Between 11-20 14.4%

Between 21-50 8.2% Between 51-100 6.4% Over 100 2.7%

Job function

CEO/Chairman 1.5% Managing Director 5.1% Director 16.5%

Business Owner 14% Fleet Manager 18.1% Proprietor 17.8%

Owner/Driver 22.5% Other 2.5%

Readership Statistics...The following statistics are an analysis of the circulation of Professional Driver magazine

from January 2015 through to December 2015. (Circulation = 11,000. Average readership per month = 30,000+)


The Professional Driver Car of the Year Awards was launched in 2009. It is the most thorough reader-judged car awards programme in the automotive industry. There are seven categories and an overall winner.Each year we organize a judging event at Sandown Park race course in Surrey,

where 40-50 vehicles are supplied for judging in six categories. In 2015 around 100 judges participated, including more than 30 heads of leading companies in our industry. Cars are tested on the road and on site, with thorough judging criteria aimed at assessing their worth for our readers’ purposes.

The results are presented at our QSi Awards dinner in November.

Promote your business with a 4-page Cover Wrap. Your promotion wraps around the outside of our standard issue; effectively givng you a front cover, inside front, inside back and outside back cover all in one! This is a fantastic way for your promotion to be truly unmissable to the Professional Driver readership.

Stand out from the crowd with a Belly Band and double-page centre spread advertisement. The band wraps around the front and back covers and effectively bookmarks your

centre-spread advertisement. When the reader picks up the magazie for the first time, the band will ensure that your advertisement is the first inner content they will see.

The Belly Band bookmarks your advertisement

Cover Wrap Outside spread*

Cover Wrap Inside spread*

*This is a dummy cover, for illustrative purposes only

Our Quality, Service and Innovation (QSI) reader awards were launched in 2013. This initiative recognises the best companies and drivers in the private hire and chauffeur sector.

There are 11 categories, and Gold, Silver and Bronze awards are presented in each one.Entries were of an extremely high standard, and around 300 people attend an annual black tie dinner, held at the Effingham Park Hotel near Gatwick Airport in November. The QSI Awards and the Car of the Year Awards are presented at the event.

The ProDriver 100 is the definitive league table of the UK’s private hire and taxi industry. The ProDriver 100 ranks the leading UK companies in order of fleet size. It is a unique piece of major research and is presented as a supplement within Professional Driver.Britain’s 100 largest private hire and taxi fleets operate nearly 40,000 vehicles – more than 15% of the

estimated 260,000 vehicles operated for hire and reward in Great Britain and Northern Ireland.

Professional Driver Car of the Year Awards

Professional Driver QSi Awards November

The ProDriver 100

4-page Cover Wrap Promotion

Bellyband – plus Centre-spread Advertisement

Sponsorship & EventsSince Professional Driver was founded it has launched a number of additional

events and brands, shown below. Sponsorship opportunities are available...For detailed proposals on sponsorship via our Cover Wrap, Bellyband plus other special position advertising opportunities, contact Paul Webb on 01959 547 000

*This is a dummy band and advertisement, for illustrative purposes only

THE NEW BMW & SERIES,

DRIVING LUXURY.



Professional Driver Editorial Features 2016January 2016

Copy Deadline – 15th December 2015

February 2016Copy Deadline

– 22nd January 2016

TechnologyFrom booking systems

to apps, how technology is redefining the way

the private hire industry operates. We examine the threats and opportunities,

and talk to the leading technology providers about

the latest developments and tech trends.

Social MediaMany of us use Facebook

and Twitter to keep in touch with friends and

family, but how can social media help you build your business and stay in touch

with your customers.

March 2016Copy Deadline

– 19th February 2016

InsuranceProper insurance cover is vital for anyone who

carries paying customers – but how do you know if you’re adequately insured?

We talk to the leading providers to guide you through the process.

April 2016Copy Deadline

– 22nd March 2016

In Car GadgetsFor professional drivers,

the car is the workplace – so why not increase your

productivity with the latest devices that you can plug in to your power sockets? Your business clients will

appreciate some of the latest electronic gadgets too.

May 2016Copy Deadline

– 22nd April 2016

TrainingCustomer retention depends

on how well your drivers and support staff treat

them– and the only way you can make sure they’re doing

the best job is through training. We look at courses that allow you to improve

driving skills and client handling abilities.

June 2016Copy Deadline

– 20th May 2016

Accident ManagementWhat happens when

you’re off the road through a crash that wasn’t your

fault? How do you stay on the road and keep earning – we talk to the specialists who’ll sort out the crisis

for you.

July 2016Copy Deadline

– 21st June 2016

Close Protection & SecurityThe demand for security chauffeuring is growing

– so how do you get involved in this specialised area? We examine the skills required and the training available, as well as the specialist vehicles and equipment you’ll need.

August 2016Copy Deadline

– 22nd July 2016

Buyers GuideProfessional Driver’s annual Buyers’ Guide to the best cars, MPVs and SUVs for

private hire and chauffeuring. Each car is tested, with

real-world mpg figures and our unique whole-life costs, plus we provide full details of manufacturers’ specialist

chauffeur programmes.

September 2016Copy Deadline

– 19th August 2016

Top 100Our annual survey and ranking of the leading

private hire fleets in the UK. The ProDriver 100 is the

benchmark league table of the top 100 companies in

the industry, ranked in order of fleet size, with detailed

regional analysis and commentary.

October 2016Copy Deadline

– 21st September 2016

TyresProfessional drivers rack up the miles – and that means

in a car’s lifetime, it’ll get through several sets of tyres. We examine the best brands for comfort and durability,

and look at why you should consider winter tyres too.

November 2016Copy Deadline

– 21st October 2016

QSi & COTY ShortlistWe reveal the operators that have made the finals in our annual QSi Awards,

which are held at our legendary awards dinner later in the month. This

issue also contains a round-up of our “best of the

best” products from 2016’s product tests.

December 2016Copy Deadline

– 22nd November 2016

QSi ReviewOur final issue of the year is a special issue dedicated

to the operators and drivers who have won gold, silver and bronze in our annual QSi Awards, as well as our

Cars of the Year – as chosen by Professional Driver’s

readers.


Digital advertising options & ratesAdvert Type Size File Type Expected Max Initial Cost Per File Size Month*

Top Banner 468 x 60 JPEG, GIF, Rich media 20K £1,650 Pixels 3rd party tag

Bottom Banner 468 x 60 JPEG, GIF, Rich media 20K £1,100 Pixels 3rd party tag

Skyscraper 120 x 600 JPEG, GIF, Rich media 25K £1,200 Pixels 3rd party tag

Button Small 120 x 60 JPEG, GIF, Rich media 10K £550 Pixels 3rd party tag

Button Large 120 x 120 JPEG, GIF, Rich media 10K £750 Pixels 3rd party tag

Overlays N/A Rich Media 3rd party tag 40K £2.500

Home Page Takeover £3.500

Traffic Information Sponsorship £850

Flight Information Sponsorship £850

Latest Issue Sponsor £1,100

*All of these prices are subject to a VAT charge at the current prevailing rate.

Prodrivermags.com analytics8,326 digital copies of the magazine per month

The report for the magazine online is:

Unique: 2322 Visits: 4569

The latest analytics show our usage between January 1st and November 25th 2015

Sessions 138,395

Users 82,213

Pageviews 385,,067

Pages / Session 2.78

Avg. Session Duration 00:01:41

Bounce Rate 68.77%

% New Sessions 80.17%

32.15% of online are using a mobile

17.83% a tablet

We have 8259 email subscribers and the average open rate is running at 20%. This is the report from the recent e-shot we did for the 7 series

Email shots*With our controlled circulation and comprehensive subscription process we benefit from retaining accurate and relevant data including email addresses. We give you the platform to promote your brand, products and services to over 8,000 operators quickly and easily. All you need to do is supply us with artwork in HTML format and we

will handle delivering your message to thousands of operators from the private hire, taxi and chauffeur industry.*Our Email Shots is charged at £650+VAT

Email campaign results Example from actual e-shotWe have 8259 email subscribers and the average open rate is running at 20%. This is the report from the recent e-shot we ran: Send time: Tue 17 Nov 2015, 15:20From: ProDriverMags (editor) Key statistics for this campaign:

How does this Our results compare with your average results:

Sent 8,259

Delivered 100%

Bounced 0%

Opened 33% (2725) +13.67%

Clicked 6% (163) +3%

Shared Forwards 0

Unsub 0% (4) -0.08%

Complaints 0% (0)

Professional Driver Digitalwww.prodrivermags.com on average receives in excess of 100,000 page

impressions per month and with a constant update of the latest news and features within the industry and with the use of social media we are constantly doing our best to direct traffic to our comprehensive website. Digital advertising options &

rates are displayed below:

Advertising options & rates 1 insertions 6 insertions 12 insertions

Double Page Spread £3480 £2958 £2610

Full Page £1950 £1657 £1500

Half Page £1095 £995 £880

Quarter Page £650 £590 £545

Classified £30 SCC

Directory £450 for 12 issues (basic entry) £650 for 12 issues and online directory entry (enhanced)

Inserts POA

Mechanical Data Double page spread (DPS)

Trim area: 420mm x 297mm Type area: 400mm x 270mm Bleed size: 426mm x 303mm

Half pageHorizontal type area: 186mm x 132mmHorizontal bleed size: 216mm x 152mm

Vertical type area: 90mm x 270mm

Vertical bleed size: 104mm x 303mm

Quarter Page

Vertical type area: 90mm x 130mm – Horizontal type area: 186mm x 62mm

Single page

Trim area: 210mm x 297mmType area: 186mm x 270mmBleed size: 216mm x 303mm


James DerbyshireT: 01959 547 000

E: [email protected]

Contact – Pro Driver Media LtdPaul Webb

T: 01959 547 000E: [email protected]

Pro Driver Media Ltd, 1E The Courtyard, Market Square, Westerham KENT TN16 1AZ

2016 media pack - professional driver · no 3% readership statistics the following statistics are...

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