2016-2020 strat plan (1) - skyway solutions by pomegranate center and king county to create an...

SkywaySolutions

StrategicPlanRecommendationsfortheAnnualMeetingFinalReportJanuary2016

SkywaySolutions BusinessPlanRecommendations Page 1

TableofContents

PartI:Context� Introduction 3� PlanningProcess 4

PartII:Vision� VisionStatementofPlan 6� Board’sRole 7� Staff’sRole 8� ResourcesNeeded 9

PartIII:Goals&Strategies� OrganizingThemes 11� MissionFocus 12� FinancialSecurity 13� MeasurableImpact 14� ThoughtLeadership 15� OrganizationalEffectiveness 16

PartIV:Implementation� ImplementationProcess 18


PartI:Context

Introduction

SkywaySolutionshasimprovedthequalityofcommunitydialogueinSkywayWestHillforthelastfiveyearswithgovernmentandresidents,championingnewideasandcatalyzingprojects.Ithasbroadenedthedefinitionofpublicspacebyembracingarangeofsites,issuesandarenas.WhenSkywaySolutionswasfounded,itstoodrelativelyaloneinitsfield–thoughnotwithoutmodelsandprecedent–toprovidethink-tank-likeplanningservicesfocusedexclusivelyinSkywayWestHill.TransformingfromacommunitygrouporganizedbyPomegranateCenterandKingCountytocreateanagendaforrevitalization,yearswentbywithsmallprojectsbutnodeeperimpactandoraccountability.FoundingBoardMembers,AnthonyShoecraft,IlondaPalacios,MicheleSavelle,KlausLiebetanz,SavinaMontgomery,PaulPatuandMichaelMajeed.MuchhaschangedsinceSkywaySolution’sinceptionin2009.Skywayhasexperiencedtheincreaseoforganizationsconcernedwiththequalityofourhealthandaccess,manywhichhavetakenonsimilarissuesandevenadoptedplanningmethodsSkywaySolutionshasbroughtforward.SkywaySolutionsitselfisamuchdifferentorganizationtodaythanitwaswhenitwasfoundedintoanonprofit,withpaidprofessionalleadershipofstature,agrowingBoard,andatrackrecordthathassetastandardforcatalyzingprojects.YetSkywaySolutions’impactandreputationislargelyunknown.ItisnowtimetocarefullylaunchSkywaySolutions’continuingroleinSkywayWestHillandweembarkedonaLeadershipretreatin2012todriveaStrategicPlanningprocessin2014thatplottedacourseforitsfutureatakeymomentinitsevolution.JenniferMooreandMichaelMajeedfacilitatedthisprocess,buildingonearlierplanningworkbyFoundingBoardMembers,gatheringawiderangeofinputsthatprovideaplatformfortheBoardandnewstaffleadershiptomakecriticaldecisionsaboutdirection.Whatfollowsisanambitiousvision,embracedbyarangeofstakeholders,andatacticalroadmapfortheorganizationtorealizetheseaspirations.


AnEngagedandInclusiveProcess


StakeholderInterviews

VisionSession

SkywaySolutions:AgendaforRevitalization(2009)Membersvoted

tobecomeanonprofit(2010)

7 Board2 Staff3Funders3PotentialPartners

(Feb-June2015)

Board&Staff

DraftedBusinessPlan

(June2015)Prioritization&TacticalPlanning(July-November

2015)

BoardEndorsement(January2016)

EarlyImplementation&Fundraising2016

FullPlanImplementation2016-2020

LeadershipRetreat(January2012)


PartII:Vision


VisionStatement

ThisVisionofthisplanisrootedinthefollowingcoreconcepts,whichwereechoedbytheBoard,StaffandKeyVolunteersthroughouttheyears:

1. ThereisahealthytensionbetweenSkywaySolutionsmission,whichemphasizespurpose,andthe

organization’saspirationalvision,whichconcentratesonthefutureandservesasacatalysttoBuildCommunityandHonorDiversity.

2. Thevisionelementsofourbusinessandstrategicplanemergedinclude“catalyst,transformative,impact,

actionable,systemicchange,totransformSkyway.Ourcommunityworkfocusesonsustainability,equity,cultureandothereffortstostrengthenourneighborhoodsthroughhousing,neighborhoodschoolsandsocialenterprises.

3. Divingdeeperintocommunitydevelopmenttoidentifyproperties,takeonpredevelopmentactivitiesand

begintoshapeandbuildapipelineofinvestinginourcommunity.BecommittedtocreatinganequitableandsustainableSkyway.

Usinganationallyrecognizedmodel,SkywaySolutionscantransformSkywayWestHilltobenefitandbuildbettercommunitythroughinnovativesolutions.


TheBoard’sRole

Toachieveourvision,theBusinessandStrategicPlancallsforinvestmentsintalent,content,marketingandcommunications.TheBoardmustplayacentralroleindevelopingtheresourcestoachievetheseambitiousgoals:

� TheBoardmusttakeresponsibility,togetherwithstaffleadership,formeetingthegoalsofthisPlan.The

ExecutiveCommitteewillensuresufficientfundsareallocatedintheannualbudgetforplaninitiatives,assignresponsibilityforBoard-driventasks,regularlyreviewprogressandenablecoursecorrectionsifnecessary.

� EmpowerandsupporttheExecutiveDirectorinassemblingateamthathasthein-housecapacityand

expertisetoimplementpolicyanddeliveronprojects,andeffectivelypromoteandstewardtheorganization.

� TheBoardwilldevelopandstewardtheresourcesneededtosupportSkywaySolutionsanditsvision.Board

memberswillworkwithleadershipstafftoincreasetheimpactoffundraising,collaboratewiththeLeadershipTeamonnewpartnershipdevelopmentandongoingcultivationandstewardshipofSkywaySolutionsimportantinstitutionalfundersandpartners.

� UndertakeacoordinatedandstrategicBoarddevelopmentandrecruitmentefforttogrowthevoluntary

leadershipandbringnewskills,expertise,resourcesandconnectionstodevelopSkywaySolutions.


TheStaff’sRole

Toachieveourvision,theBusinessandStrategicPlanscallsforinvestmentsintalent,projectmanagement,realestate,housing,marketingandcommunications.ToachievetheambitiousgoalslaidoutinthePlan,thestaffwill:

� Useworkplansasatoolfordevelopingannualoperatingplansandtotrackingprogress.TheLeadershipTeamwillfacilitatemid-yearprogressreviews,andintegrateamendmentsoradjustmentsasneeded.

� DevelopandaddvoluntaryexpertiseintheareasidentifiedbytheExecutiveDirectorasthemostpressingissuesinthecommunity,aroundwhichprimaryprojectsarefocusedoverathree-yearperiod.

� Addprojectmanagementandcoordinationcapacitytosupportdualprojectapproachandfee-basedservicedelivery.

� Drivecommunityleadershipandownershipbybuildingacoreofresidentsasleaders.

� Benefitfromadditionalmarketing,communicationsandbrandingexpertisetoelevateSkywaySolutionsprofile,impactandsustainability.


UnderwritingtheVision

CriticalInvestments OutcomesInputs

ClearVision&Purpose

StrategicPlanRoadmap

Capacitybuildingandseedfunding.Thestaff,infrastructureandreservefundingtoenablefuturegrowth.~$650,000/3years

Brandawareness.Brandandproductdevelopmentandpromotion.~$175,000/3years

GreaterVisibility

ACommittedBodyofStakeholders

Knowledgesharing.Conferences,speakingengagementsandpartnershipdevelopment.~$175,000/3years

Together,theBoardandStaffwillrealizetheVision.AcomprehensiveFundraisingCampaignforSkywaySolutionsistheproposedvehicle,raisingapproximately$3.5moverthreeyears($1minnewfunding)tosupportoperatingexpensesalongwithtargetedinvestmentsinstrategicinitiatives,specialprojects,andfinancialsecurity.

IncreasedImpact

EnhancedStability


PartIII:StrategicGoals


Goals&Strategies

FivemajorgoalscamefromourStrategicPlanprocessJanuary2014,andfromextensiveinterviewswithBoard,staff,fundersandotherstakeholdersthroughout2015forthisprocess.Aunifyingmessagethatarticulateswhoweareandwhatsetsusapartfromothersinthecommunity.

1. BuildCommunityLeaderstofocusonmission.

2. BuildCommunityOwnership-acquire,develop,preserveandmanagepropertyforcommunityownership.

3. FinancialSecurity.Fiscalstabilitythroughabroaderrangeoffundingstreams,e.g.earnedincome,philanthropicfunding,etc.

4. InternalCapacity.Buildthoughtleadershiptoenhancelocalandnationalrecognitionforcreativeandeffectiveapproachestosolvingourcommunitychallenges.

5. OrganizationalEffectiveness.OperationalbestpracticestooptimizeBoard,StaffandCommunitycollaborationandeffectiveness.(BuildingaCollectiveImpact)

PrioritizationandplanningsessionswerethenheldwiththestaffandBoardrepresentativestodevelopthestrategiesandtacticsthatsupporteachofthesefivestrategicgoals.Thesegoalsareoutlinedonthefollowingpages.


MissionFocus

� EnsureSkywaySolutions’Missionandcorevaluesreflectourpurposeandorganizationalprioritiesandpresentasimple,unifyingmessagethatarticulateswhyweexistandwhatwedotoachieveourvision.

� ClearlyandconsistentlypromotetheMission,distinguishingitsvaluerelativetootherorganizationsconcernedwithsimilarissues,andasanationalmodelforbestpracticesincommunityplanning.

� RefreshSkywaySolutionsbrandandidentitytoreflectourimpactlocally,andregionally.


FinancialSecurity

� Useaprojectselectionprocesstopromoteadvancedfundraisinginitiativesandsecuremulti-yearfundingcommitments.

� Developanearnedincomeplatformtoleverageourtalentandmethodologyfornewtechnicalassistanceandrevenuesaswellasfee-basedservices.

� Developandgrowmajordonorengagementthrough:(1)acampaignthatcelebratescommunitythroughartswhileraisingresourcestounderwritestrategicplaninitiatives,(2)increasedvolunteersprojects,and(3)arevisedannualbenefitstrategy.

� ExpandfundraisingusingtheStrategicPlanasatoolforresourcedevelopment,identifyingprospectswhoseprioritiesalignwithmulti-yearprojectsanddeepeningrelationshipswithpotentialpartners.

� Explorepartnershipopportunitiesthroughthelensofequityandgreaterfinancialsecurity.


InternalCapacity

� Developuniversalprojectframework,metrics/performanceindicators,evaluationtoolsandaprocessthatallowSkywaySolutionsanditspartnerstomeasureprogramperformanceandimpact.

� Establishclear,impact-orientedgoalsforeachprojectthathelpSkywaySolutionsmeasureandproveprojectsuccess.

� Introduceandlearnanewapproachtoprojectselectionandacomplementarystrategyforhousingandmixeduseprojects.

� ExploreinstitutionalandorganizationalpartnershipsthatpotentiallyexpandSkywaySolutionshousingdevelopmentimpact.

IncreasedVisibility&ThoughtLeadership

� Designalocally-focusedstrategythateducatesabroadrangeofconstituenciesaboutspecificaccomplishmentsandourlongtermimpactinSkywayWestHillandalsoleveragesvolunteersandprojectpartnersasambassadorstoincreasevisibility.

� BuildBoardandstaffwithnecessarymarketingandcommunicationsexpertisetoraiseawarenessofourwork.

� Developandimplementastrategytoincreasetheorganization’sprofilelocallyandregionallythroughspeakingengagements,promotionalopportunitiesfeaturingresidentsandaconferenceorsymposiumthatistiedtoourProjectWork.

OrganizationalEffectiveness


� FocustheBoardonbestpracticesingovernanceincludingempoweringtheExecutiveDirector,supportingandoverseeingStrategicPlanimplementation,attractingresourcesandgeneratingconnections.

� LaunchaBoardDevelopmentworkplanandlearningtooptimizetheroleoftheBoardinadvancingtheplanandsecuringtheresourcesneededtounderwritethevision.

� FocusonlearningGovernance,RealEstateManagement,ProjectManagementandFundraising.

� Reallocatestaffresponsibilitiesandrevisitorganizationalstructuretosupportenhancedexternalrelationsefforts(marketing,communications,fundraising,strategicpartnershipdevelopment).

FoundingBoard- WorkingBoard- Mostlycomprisingfriendsandcolleaguesofthefounder

- Heavyonprogramexpertise

Planning/BoardDevelopment- Toachievescaleandsustainability- Focusonbalancingboard/staffroles- Activateastrongcommitteestructure- Expandvoluntaryleadershipwithdiverseskills,expertiseandreach

Best-PracticeOrganization- BoardhiresastrongED,approvesbudgets/policy,setsdirection,secures/stewardsresources

- Workdonebyengagedcommittees- EDempoweredtoassembleteamthatimplementspolicyanddeliversservice,andtocreatetheoptimalboard/staffrelationshipforsuccessfulfundraising

It’svastlyeasiertoattractandretainsolidVolunteersandahighlyqualifiedstaffwithbalancedBoard/staffroles


PartIV:Implementation


ImplementationProcess

� WeneedtohireandordevelopaProjectDirectorresponsibleforimplementing,maintainingandupdatingtheStrategicPlanspreadsheet;initiatingmid-yearprogressreviews,andintegratingamendmentsoradjustments.

� AllstaffandtheBoardwillusetheStrategicPlanspreadsheetasaworkingdocumenttodevelopannualtasksandtotrackprogress.

� RefertoBusinessPlanforreference

� RefertoStrategicPlanforreference

2016-2020 strat plan (1) - skyway solutions by pomegranate center and king county to create an...

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