20150504 brandnew presentation project a
TRANSCRIPT
6 MAY 2015 - PROJECT A VENTURE DAY
THE WORLD’S LEADINGINSTAGRAM MARKETING PLATFORM
THE FUTURE OF MARKETING IS CREATING GREAT CONTENT.
300M ActiveUsers
70M Photos/
Day
x50Higher Brand Engagement
is an ideal portal for branded content
Break through the noise Create great content.
HOW TO ORGANISE YOUR INSTAGRAM ACCOUNT
Include a trackable link
Use your brand’s logo as you profile pic
Use the bio field to explain who you are and what you do
Choose a name, ideally your business name
Choose images that represent your brand to get
your account started
• post images that will catch a consumer’s attention• use high quality images• pick a style and stick to it• post on a regular basis• write clear, concise captions• use the location feature when relevant• use only relevant hashtags
Do
POSTING DO’S & DON’TS
• overuse hashtags in your captions - no more than three is a good rule of thumb (use the comment section for more)
Don’t
WHAT ARE THE CAMPAIGNS LIKE
Influencers are provided with branded materials / products which they will display in their posts.
PRODUCT PLACEMENT
Influencers post themed images and encourage further organic content creation and contest participation.
PHOTO CONTESTInfluencers share a series of visual narratives which involve the use of a brand product or attending a branded event
STORYTELLING
3 campaign types
Campaign types are not necessarily exclusive and may be combined, e.g. a photo contest can be promoted through product placement.
PLEASE NOTE*
WHAT TO DO DURING A CAMPAIGN
Respond to interactions Observe your brand Repost content
• Respond to comments on your posts
• Like and comment on influencer posts for your brand
• Search for content associated with your brand using hashtags and like and comment where appropriate
• Post influencer campaign content on your account with an @mention
Continue this behaviour after the campaign if you wish to grow your brand Instagram account. Dedicating just 10mins a day to Instagram can help build your brand image
CONNECTING BRANDS & INFLUENCERS TO DELIVER THE RIGHT CONTENT TO THE RIGHT PEOPLE
Brandnew PlatformIdentify Relevant Influencers
Manage & Track Campaigns
Instagram Analytics
1270+ Influential Creators
60+ Countries
All Relevant Verticals
Influencer Network
Instagram is a platform used by all age groups, with a majority of Millennials users, also known as Generation Y.
Based on popular keywords and passion points we are able to target campaigns using specific verticals, resulting in brands being exposed up to a highly relevant audience.
SPORTS53M+
PHOTOGRAPHY106M+
FASHION188M+
LIFESTYLE101M+
COSMETICS107M+
TRAVEL76M+
AUTOMOTIVE23M+
FOOD40M+
TARGET ACROSS DIVERSE VERTICALS
ENTERTAINMENT81M+
Brand’s NewFollowers1,168
InfluencerPosts
Contest Submissions565
12
#teatox_contest
@smart_worldwide gained 3,551 followers during both Christmas campaign and ebike Design Tours.
New
Fol
low
ers
per D
ay
-5
40
85
130
175
220
Cologne ebike tour
Vienna ebike tour
Christmas campaign
Barcelona ebike tour
• Ebike Design Tours: 8 Influencers & 25 Instagramers participated. 165 photos were posted.
• Christmas Campaign: 5 Influencers created and shared 54 Photos and reached around 19,754,486 people.
Thank you!Daniela Rosca
Advertiser Relations [email protected]+49 3057704147www.brandnew.io
MORE CASES
Brand Follower Growth13%
InfluencerPosts
CampaignReach1M
18
#dillysocks
Brand Follower Growth378%
InfluencerPosts
Contest Submissions5540
83
#DiscoverYourSmile
316KOlivia, FRMichael, DE Chris, SE Eelco, NL Oliver, ES
406K 943K 432K 352K
14 Influencers
10 Countries
7,000+ Submissions