SOCIAL MEDIAMANAGEMENT

(AKA: We have a chapter Twitter, now what?)

STRATEGY & SECRETSFacebook, Twitter, Instagram, Pinterest, & Tumblr

Facebook Pages & Twitter

• Content can include a little bit of everything• Easy to schedule posts in advance & analyze

impact• Perfect for spotlights, shout-outs, and kudos• Majority of brothers/potentials have one• Hashtags make it easy for brothers to find

your content • Easy for brothers to participate, retweet, etc.• Get attention from your university’s officials

& get positive PR for your chapter

Facebook: Pages v. Groups

• Pages are more suited for..– Your public chapter profile– Lots of recruitment event information– Creating and promoting major public events – Public announcements (awards/achievements, cool

stuff, etc.)– Photo albums from special events or highlighting

chapter life

• Groups are more suited for…– Chapter-only announcements (when to show up for a

service event setup, call for more members, etc.)– Linking to APOonline events– Miscellaneous announcements and shout-outs (free

food, carpooling to events, etc.)

Instagram, Pinterest, & Tumblr

• Extremely visual in nature• Use as way to showcase pictures, videos,

and promote interesting content and events• May be less formal in tone of content• Can repost general APO content as well as

chapter specific content• Host platform-unique events– Host #TBTs, digital scrapbooks, etc. – Spotlight on crafts and chapter life– Create blogs, guestbooks, or other digital

memories

Managing the Work

• Use programs like Hootsuite, Tweetdeck, or internal tools in Facebook or Twitter to make your posts in advance.

– As of 8/13, Hootsuite now supports Instagram!• Consider having a committee dedicated to

posting on your social media (Pre-approve the content as a group & give everyone a night or a specific platform to post on.)

• Collect photos and information from your brothers for use on your social media.

– Facebook photo galleries, scanning photos from Historians, and talking with alumni are all excellent ways to find old and new photos!

General Tips & Tricks

• Make a matching graphics set for all of your social media platforms + website.

• Keep it classy and positive.• Provide links to each platform on every site.• Give each site something different to do. • Update your signature media and pictures at

least once a year to keep things fresh.• Make sure to alternate your posts with things

that will interest each part of your audience - from alumni to current members, and potential members to APO brothers at other universities.

Further Planning

Resources

• https://www.pinterest.com/pin/453315518716379102/

• https://www.pinterest.com/pin/453315518716379065/

• https://www.pinterest.com/pin/453315518720584258/

• https://www.pinterest.com/pin/453315518719376883/

• https://www.pinterest.com/pin/453315518717751662/

• https://www.pinterest.com/pin/453315518717630462/

EXAMPLES & IDEASHow to make it work for your chapter

Make sure the “About” Section is full of your social media & website links!

Make sure there’s plenty of pictures here, too.

Make a cute, impromptu video at a service event or fellowship!

Use the #aposerves90 hashtag to join chapters across the nation! Highlight your new Executive Board!

Celebrate milestones!

Get to know your brothers with a questionnaire!

Have a picture of the week, #throwbackthursday, or other weekly graphic!

Create a gallery for each event!

Host a photo challenge for brothers!Another creative way to showcase your bros!

Have brothers post memories to help show potentials more about APO!

Showcase your awesome service projects while you’re at the event!

And take advantage of humor, too.

Play games, host trivia, and have fun.

Brag about your awesome alumni.

And brag about your chapter’s achievements, too!

Make a chapter hashtag! (#Wear it Wednesday; #ServiceSaturdays for projects, etc!)

Retweet cool stuff from your brothers, Section, and Nationals.

Celebrate holidays & your brothers’ birthdays!

Take a photo for Founder’s Day this year! Advertise your fundraisers or PR events!

Showcase your new recruitment videos or other materials!

Feature your brothers traveling abroad!(Or new pledges. Or officers. Or seniors. Or Big/Little pairs.)

Don’t be afraid to make something cute, clever, or positively showcases the personality of the chapter!

Showcase: - Graduating Seniors- Brothers of the Week- Throwback Photos- Upcoming Fundraisers or Service Events

Celebrate: - Big and Little Pairs / Families- Major on-campus events, like dance marathons- Brothers at Homecoming festivities- Your campus’ unique sights and buildings- Reuniting with bros + photos with APO letters

QUESTIONS/COMMENTS?