2015 asia comm. meeting_country highlights_india

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2015 Asia Communications Convention

Country Highlights: India March 17, 2015

www.continental-corporation.com Continental India

2015 Asia Communications Meeting

India Today Demographic Profile


India Today Growth Challenges


› Weak and delayed policy implementation – Positioned at 142 in Ease of Doing Business Report by the World Bank

› Lack of clarity, uniformity in taxes

› Underdeveloped power, road and port infrastructure

› High dependence on foreign investment

› Stable, business-friendly union government with strong majority

› Deregulation of fuel prices completed

› Central Bank focused on controlling inflation

› Kick-starting stalled infrastructure projects

› Less aggressive, more stable corporate tax policy

› Active promotion of “Make-In-India” initiative

Macro Economic Situation & Market

New Positives Continuing Negatives


The India demand story remains alive and resilient.

With the likelihood of short-term volatility before sustained growth

With the need to demonstrate stability in policy intent

Finality lies in policy implementation

Macro Economic Situation & Market

The Bottom Line

India continues to be a frontrunner in software. More than 1000 engineers in

Technical Center working on solutions for developed & emerging markets.


(‘000 units)

Source: SIAM (Light Vehicle = Sedan + SUV + MPV + Hatchback). * LCV excluded * YoY= Year over Year

India Passenger Vehicle Production 2012-2014

0

50

100

150

200

250

300

350

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2012 2013 2014

Segment Growth Rate -Year 2014

Cars 1% (2368 K)

UV 0% (775 K)

Total PV Production

2012 : 3.28 mn (7.4%)

2013 : 3.13 mn (-4.6%)

2014 : 3.16 mn (1%) 2014 Growth Rate (YoY)

Q1 : -8%

Q2 : 3%

Q3 : 5%

Q4 : 4%

YTD : 1%

3,1573,132

2,5702,552

2014 2013

Dom Sales Production

Automotive Market Overview Monthly Volume Development (3.157 million units)


› Government proposes 5 billion dollar fund majorly directed towards road projects › Implementation of uniform tax code (GST) › NCAP legislation in planning. Increase usage of safety equipment in cars

› Delhi plans to ban vehicles over 15 years from city roads. Other cities to follow

› Emission legislation to drive requirements for Powertrain products

› Government discussing regulating max load on commercial vehicles

› Lower fitment rate for key products like RKE, PASE, AMT/AT, ABS, ESC & Navi › Increasing customer awareness on vehicle safety and comfort

› Demand for connectivity (smart phones)

› Passenger car penetration rate is 15 per 1000

Opportunities


Chassis & Safety Focus Topics

› TCI inauguration / Leveraging Frank

Jourdan’s presence

› Localizing messages for India - Sense.

Plan. Act. Byline & interviews

› Two wheeler mass market focus (one

channel ABS)

› HBS plant visit

› Software focused interview - ADAS (TCI)

› HBS localization of parts and machinery

(around Matthais Matic, Stefan Gunther’s

visit)


Powertrain Focus Topics

› Emitec internal & external

communication integration (SIAT Expo

2015, tech days)

› Press release - new products available

(previously under Emitec portfolio)

› Synerject two wheeler focused

interview

› NOx sensor press release

› Jose Avila’s visit – townhall & media

briefing

› ECMA Convention, ITECIndia 2015


Interior Focus Topics

› SIAT Expo 2015 – Leverage Helmut

Matschi’s presence

› Media briefing for Div Interior & India

topics with Helmut Matschi

› Press releases - W207 Mahindra

(SUV) PASE, Mahindra S101 SUV

cluster (SOP September),Interior

Camera

› Technical articles - Holistic HMI,

Head Up display

› ITS as a future topic for India


CVAM Focus Topics

› Surround View byline

› Press Releases - Bluetooth dongle,

aftermarket brakes availability, N112

cluster for TVS, Hero hybrid electric

scooter cluster, Tata hybrid electric

bus cluster


Cross Divisional Focus

› SIAT Expo 2015 – keynote,

exhibition, paper presentations

› Tech Center new location

inauguration – press briefing,

interviews & press release

› Continental Tech Show

› SIAM & ACMA Conventions

› Phased update of internal branding

for 4 automotive locations in India

› Advertising

› Media training


India Coverage Highlights Press Releases


India Coverage Highlights Byline Articles & Interviews


India Coverage Highlights Plant Tours


India Coverage Highlights TCI Inauguration (Jan 2015)


Technology Days

SIAT Expo

Tech Day at Tata Motors, Pune Tech Day at DICV, Chennai

Tech Day at Bajaj Auto Limited, Pune Benecke-Kaliko Tech Meet at M&M, Mumbai


External Events, Exhibitions & Symposiums

Bikers for Safety,

Bangalore SUPRA SAE, Chennai CII Conference, Chennai

TCI Inauguration, Bangalore SIAT Expo 2015, Pune


Internal Communication

Contivation Rollout

Continuez

Townhall Meeting

Quality Policy Localization & Rollout


for your attention! Thank you

2015 asia comm. meeting_country highlights_india

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